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354:, England, died in a hospital five days after collapsing at his home. The medical coroner ruled that he had suffered from cardiac arrhythmia and died from heart failure as a result of spraying large amounts of Lynx in a confined space. Videos on social networking sites depicted teens setting themselves on fire after spraying themselves with Axe. The trend resulted in multiple injuries. After these incidents occurred, the company created two ads, one against the use of Axe as an
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Most scent names usually have a shower gel to accompany them and sometimes an antiperspirant/deodorant stick and an aftershave lotion. The Axe
Shampoos come in three different sizes: regular size, travel or sample size, and XL bottles. Axe also ships a shower scrub tool called the Axe Detailer.
266:. Unilever introduced many products in the range, but was forced to use the name Lynx in the United Kingdom, Ireland, Australia, and New Zealand due to trademark issues with the Axe name. In addition, some countries (such as South Africa) introduced the brand as EGO until 2002.
642:
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328:, which was marketed on a theme of making "nice" women become "naughty". Due to trademark issues, Axe products are sold under the Lynx brand name in the UK, Ireland, Australia, and New Zealand.
289:. From 1990 until 1996, geographic names for fragrances were used. In 2009, the brand launched an eight-centimetre container called the Axe Bullet. The brand has also extended into other areas.
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347:. The Campaign for a Commercial-Free Childhood claimed that Bartle Bogle Hegarty's work on Axe "epitomizes the sexist and degrading marketing that can undermine girls' healthy development."
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Their
Twitter handle is also active in marketing Axe's various products and campaigns. The social media profile also proclaim that their "tweets are banger".
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From the 1990s, Axe advertisements portrayed various ways the products supposedly helped men attract women. In 2003, the advertising in the UK for the
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Scents have evolved over time. From 1983 until about 1989, the variant names were descriptions of the fragrances and included
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Axe also launches limited edition variants from time to time that may be on sale for a few months or over a year.
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Axe aka Lynx was launched in France in 1983 by
Unilever. It was inspired by another of Unilever's brands,
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643:"Boy, 12, Died After Spraying Deodorant: Lynx Aerosol Triggered Heart Condition In Daniel Hurley"
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Adverse publicity has been generated by the product's advertisements for encouraging sexual
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430:"How Axe Built A Highly Scientific, Totally Irresistible Marketing Machine Built On Lust"
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French brand of male grooming products owned by the
British-Dutch company Unilever
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617:"The Menaissance: The American male is learning to flex his muscles again"
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in the United
Kingdom, Ireland, Malta, Australia, New Zealand and China.
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and marketed toward the younger male demographic. It is marketed as
73:. Statements consisting only of original research should be removed.
312:" men the confidence to woo women with dance. This was followed by
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This article is about men's grooming products. For other uses, see
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Unilever
Research & Development Port Sunlight Laboratory
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is a French brand of male grooming products owned by the
729:
531:"Unilever Puts Axe Shower Tool on Display with SnapAds"
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563:"New Lynx fragrance set to deliver 'Unlimited' sales"
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350:On 12 January 2008 12-year-old Daniel Hurley from
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500:"Unilever give Ego the Axe - will Lynx be next?"
462:How Cool Brands Stay Hot: Branding to Generation
378:How Cool Brands Stay Hot: Branding to Generation
459:Van Den Bergh, Joeri; Behrer, Mattias (2013).
375:Van Den Bergh, Joeri; Behrer, Mattias (2011).
755:
358:, and the other warning of its flammability.
8:
403:"About Axe and Lynx on the Unilever website"
103:
381:. Kogan Page Publishers. pp. 130–131.
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669:"Teen burned in popular body spray stunt"
308:fragrance showed how it supposedly gave "
250:Lynx Deodorants; Apollo, Black and Africa
89:Learn how and when to remove this message
367:
1666:William Lever, 1st Viscount Leverhulme
465:. Kogan Page Publishers. p. 145.
1556:(except the United States and Canada)
479:from the original on 15 December 2019
7:
1719:
623:from the original on 6 November 2022
543:from the original on 15 October 2019
510:from the original on 24 January 2023
440:from the original on 15 October 2019
707:from the original on 6 August 2009
25:
667:Qadar, Sana (28 September 2007).
529:Wong, Elaine (25 November 2008).
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1707:
1706:
593:. Unilever.co.uk. Archived from
565:. Unilever.co.uk. Archived from
115:
109:
43:
428:Feifer, Jason (7 August 2012).
258:Collection of many Axe products
1545:VO5 (except the United States)
645:. News.sky.com. Archived from
498:Osborne, Grant (2 July 2002).
1:
615:Harris, Paul (9 July 2006).
1762:Products introduced in 1983
69:the claims made and adding
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1522:(except for North America)
1471:(except for North America)
1353:(except for North America)
1337:(except the United States)
239:
29:
1702:
1661:Antonius Johannes Jurgens
1400:Degree/Rexona/Sure/Shield
883:Lipton Teas and Infusions
108:
1585:W. H. Burford & Sons
1415:Campaign for Real Beauty
1695:Eugenio Minvielle Lagos
1686:Sidney J. van den Bergh
1616:Lipton Institute of Tea
127:Men's grooming products
1606:Lever Brothers Factory
873:Gorton's of Gloucester
259:
251:
157:; 41 years ago
18:Axe (grooming product)
1006:Hellmann's/Best Foods
898:United Africa Company
850:Elizabeth Arden, Inc.
735:Official Lynx website
257:
249:
1681:Samuel van den Bergh
730:Official Axe website
619:. London: Guardian.
242:List of Axe products
32:Axe (disambiguation)
1691:Simon van den Bergh
1626:Unilever Gloucester
945:(outside of the UK)
939:Buavita (Indonesia)
181:The Axe/Lynx Effect
105:
1341:Seventh Generation
1324:) (brand owned by
1215:Good Humor-Breyers
799:Hindustan Unilever
703:. The Axe Effect.
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54:possibly contains
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1429:Dollar Shave Club
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970:Ben & Jerry's
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863:(Fragrances only)
701:"Responsible Use"
597:on 6 January 2009
409:on 2 January 2018
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56:original research
16:(Redirected from
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677:. Archived from
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405:. Archived from
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335:PR controversies
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155:6 June 1983
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681:on 6 April 2012
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709:. Retrieved
695:
683:. Retrieved
679:the original
672:
662:
651:. Retrieved
647:the original
637:
625:. Retrieved
610:
599:. Retrieved
595:the original
571:. Retrieved
567:the original
557:
545:. Retrieved
534:
524:
512:. Retrieved
503:
493:
481:. Retrieved
461:
454:
442:. Retrieved
434:Fast Company
433:
423:
411:. Retrieved
407:the original
397:
377:
370:
349:
338:
330:
325:
321:
317:
313:
305:
303:
295:
291:
286:
282:
278:
274:
270:
268:
261:
229:
217:
213:
212:
124:Product type
100:
85:
76:
53:
36:
1671:Paul Polman
1611:Lever House
1405:Dermalogica
990:Continental
936:Bru (India)
829:Philippines
809:Australasia
685:18 December
341:promiscuity
1741:Categories
1480:Pears soap
1304:Lever 2000
1247:Dickie Dee
1235:Choco Taco
1220:Good Humor
1193:Paddle Pop
1105:Heartbrand
1065:Pot Noodle
995:Cup-a-Soup
814:Bangladesh
711:27 January
653:2009-05-09
601:2009-05-09
573:2009-05-09
547:15 October
514:20 January
504:Base Notes
444:15 October
362:References
352:Derbyshire
240:See also:
162:1983-06-06
152:Introduced
104:Axe / Lynx
63:improve it
1752:Orkla ASA
1485:Pepsodent
1469:Mentadent
1421:Evolution
1380:Brylcreem
1210:HB Wall's
1200:Viennetta
1108:Ice cream
949:Sariwangi
927:Beverages
893:Palm Line
824:Indonesia
413:1 January
318:Unlimited
300:Marketing
173:Worldwide
67:verifying
1747:Perfumes
1713:Category
1541:Vaseline
1536:TRESemmé
1454:Lifebuoy
1395:Close-Up
1375:Bed Head
1370:Axe/Lynx
1361:Personal
1346:Sunlight
1297:Domestos
1269:products
1242:Popsicle
1230:Klondike
1155:Langnese
1130:GB Glace
1120:Cornetto
1070:Pot Rice
1052:Monumite
980:Colman's
943:Horlicks
834:Pakistan
772:Unilever
705:Archived
621:Archived
541:Archived
508:Archived
477:Archived
438:Archived
356:inhalant
283:Oriental
236:Products
226:Unilever
136:Unilever
1725:Commons
1549:Zendium
1531:Timotei
1526:Sunsilk
1475:Noxzema
1444:Impulse
1307:Neutral
1301:Finitex
1289:Comfort
1275:Bio-Tex
1225:Breyers
1183:Streets
1173:Selecta
1115:Calippo
1085:Talenti
1046:Marmite
985:Conimex
903:Upfield
868:Fabergé
787:Current
536:Ad Week
264:Impulse
186:Website
178:Tagline
170:Markets
160: (
142:Country
61:Please
1652:People
1594:Places
1515:Simple
1510:Signal
1495:Q-Tips
1490:Pond's
1331:Probat
1326:Henkel
1314:Persil
1293:Closan
1279:Breeze
1205:Wall's
1178:Solero
1165:Nogger
1160:Magnum
1075:Rafhan
1060:Pfanni
1041:Maille
1036:Lizano
1011:Hertog
975:Bovril
918:Brands
843:Former
804:Maille
674:CTV.ca
483:7 July
469:
385:
345:sexism
287:Marine
285:, and
222:London
146:France
1520:Suave
1500:Radox
1459:Liril
1449:Lakmé
1434:Hamam
1390:Clear
1385:Camay
1335:Rinso
1267:Home
1145:Kibon
1125:Frigo
1026:Knorr
1016:Kibon
965:Amora
819:Ghana
627:9 May
314:Touch
310:geeky
306:Pulse
279:Amber
275:Spice
132:Owner
1554:Zest
1410:Dove
1363:care
1351:Surf
1320:and
1095:Unox
1021:Klik
1001:Grom
958:Food
855:BiFi
713:2010
687:2016
629:2009
549:2019
516:2022
485:2016
467:ISBN
446:2019
415:2018
383:ISBN
343:and
326:Vice
322:Clix
271:Musk
230:Lynx
218:Lynx
205:.com
195:.com
193:.axe
1464:Lux
1310:Omo
1284:Cif
1169:Olá
216:or
214:Axe
201:www
191:www
65:by
1743::
1140:HB
671:.
582:^
539:.
533:.
506:.
502:.
475:.
436:.
432:.
320:,
316:,
281:,
277:,
273:,
1328:)
1316:(
763:e
756:t
749:v
715:.
689:.
656:.
631:.
604:.
576:.
551:.
518:.
487:.
448:.
417:.
391:.
164:)
92:)
86:(
81:)
77:(
59:.
34:.
20:)
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