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491:, etc. The idea was for Apple to share information with its user community as a direct channel, rather than through the more traditional support and distribution channels. It was groundbreaking work that pioneered much of what is possible and done today through social networks and other online communities. Leanse grew and ran the group through 1990 when she left Apple to focus on her personal life. Many of the early UGC contributors have gone on to be real creators and contributors in their own rights. NASA's
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530:, and other systems, thousands of Apple users around the world were sharing information and support with each other and using their collective knowledge to make the most of their Apple systems. These pioneering users began to experiment with information-sharing through a few leads in this network, and quickly realized the power that this network had to speed product information, updates, and support to people, using much less effort than the standard method – the
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trade shows to ask for a future path. Furthermore, as
Macintosh users sought more direct means of learning about innovations and capabilities of the Mac and its software (in 1985, standards for customer support depended primarily on written/mailed correspondence) Macintosh users began ask Apple and software providers for faster access to technical and usability information, as well as upgrades. Apple CEO
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personal computers expressed frustration with the limited development of new features for these products. Seeking a commitment to ongoing support of utilities and software, users contacted Apple, published complaints in computer publications, and spoke out at public events such as MacWorld and other
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Ellen Petry Leanse guided the design of this vintage Apple mug, working with Apple's
Creative Services team. She states, "It would not meet Apple design standards today but it sure worked at the time." The "Thanks" is a tribute to the advisory council Ellen Petry brought together to talk with Apple
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Ellen Petry Leanse, an Apple employee since
November 1981, became Apple's first user evangelist in September 1985. Her charter was to address the frustration directed at Apple from the Apple II and Apple III installed base - individuals, business people, government officials and education leaders
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computers was compromised. The idea was for Apple to share information with its user community directly, rather than through the more traditional support and distribution channels. The organization successfully encouraged Apple to pursue early internet technology such as
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responded by creating a position for a "User Group
Evangelist" charged with realigning Apple with its active user community through communication and identification of mutually-beneficial product development.
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The early days of Leanse's role aligned her with Apple's passionate user group community and gave her an eye-opening window into a new world: the early roots of the
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In 2014 Leanse was a keynote speaker on the history of online communities at community management and education platform CMX Hub’s inaugural CMX Summit conference.
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of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be
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included Leanse as one of the top 5 tech marketers. In the article she is attributed as being the pioneer of
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1988 user group advisory council. Appearing in the chair to the right is Ellen Petry Leanse.
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Please help to demonstrate the notability of the topic by citing
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The Story Of Ellen Leanse, Apple’s First User
Evangelist
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Image of old Apple mug provided to the advisory council
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AUGC produced promotional videos for Apple products.
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notability guidelines for companies and organizations
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Science and technology in the San
Francisco Bay Area
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about ways of working with User Groups at the time.
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53:Learn how and when to remove these messages
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612:"Pandolist: Top 5 Tech Marketers"
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