91:, i.e., the cooperation between two or more logistics companies that are potentially competing. In a horizontal alliance, these partners can benefit twofold. On one hand, they can "access tangible resources which are directly exploitable." In this example extending common transportation networks, their warehouse infrastructure and the ability to provide more complex service packages can be achieved by combining resources. On the other hand, partners can "access intangible resources, which are not directly exploitable." This typically includes know-how and information and, in turn, innovation.
104:. To enhance the success rate of alliances calls for proper levels of governance efforts. Contracts and relational norms are the two most commonly used governance mechanisms by business actors. They can also impact how business actors handle conflicts during the course of the focal collaboration as well as extend the current alliance to future collaborative relationships. Contractual and relational governance mechanisms have complex interactions, with one influencing the other's use and effectiveness in their different dimensions.
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Any alliance is susceptible to failures due to not achieving either cooperation or coordination, or both. Such inefficiencies originate from two well-known limitations in human nature, that are opportunism and
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Solution-specific: A solution-specific alliance occurs when two companies agree to jointly develop and sell a specific marketplace solution.
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and opportunity share for all parties involved and are typically managed by an integrated project team. An example of this is
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Sales: A sales alliance occurs when two companies agree to go to market together to sell complementary products and services.
417:"Revisiting the interplay between contractual and relational governance: A qualitative and meta-analytic investigation"
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Building, Leading, and
Managing Strategic Alliances: How to Work Effectively and Profitably With Partner Companies
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Geographic-specific: A geographic-specific alliance is developed when two companies agree to jointly market or
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Investment: An investment alliance occurs when two companies agree to join their funds for mutual investment.
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A type of an alliance is a horizontal alliance. For example, a horizontal alliance can occur between
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is an alliance that occurs when two or more companies agree to undertake economic activity together.
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Gulati, Ranjay; Wohlgezogen, Franz; Zhelyazkov, Pavel (2012-06-01).
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their products and services in a specific geographic region.
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Simon, Herbert A. (Herbert
Alexander), 1916-2001. (1967).
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There are five basic categories or types of alliances:
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Alliance Brand: Fulfilling the
Promise of Partnering
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570:List of industry trade groups in the United States
376:Malhotra, Deepak; Lumineau, Fabrice (2011-10-01).
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415:Cao, Zhi; Lumineau, Fabrice (2015).
462:Russian-American Business Alliance
335:Poppo, Laura; Zenger, Todd (2002).
652:(Greater China and Southeast Asia)
152:. American Management Association.
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295:Models of Man Social and Rational
421:Journal of Operations Management
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257:Williamson, Oliver E. (1985).
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382:Academy of Management Journal
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224:Academy of Management Annals
298:. John Wiley and Sons Inc.
89:logistics service providers
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119:Competition regulator
467:Darby, Mark (2006).
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680:Oppositional groups
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102:bounded rationality
124:Strategic alliance
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619:Keiretsu
603:(Russia)
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300:OCLC
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