27:
179:, in which he analyzes what makes people buy. The author attempts to identify the factors that influence buyers' decisions in a world cluttered with messages such as advertisements,
349:
285:
195:, explains the subconscious mind and its role in deciding what the buyer will buy. Lindstrom debunks some myths about advertising and promotion.
124:
359:
354:
364:
146:
264:
344:
217:
339:
241:
289:
188:
78:
57:
324:
309:
237:
220:, advertisements and products on them. The study was funded by seven corporations, including
131:
119:
245:
233:
176:
157:
221:
197:
229:
213:
201:
named
Lindstrom as one of the world's 100 most influential people because of his book.
333:
192:
26:
68:
138:
225:
244:, the influence of our senses and the correlation between religion and
184:
180:
216:
study on 2,081 people to identify the effect of brands, logos,
132:
325:
Buyology – Truth and Lies About Why We Buy at Random House
158:
265:
New York Times Best sellers list, Hardcover
Nonfiction
212:
is claimed to be a result of the author’s three year
156:
144:
130:
118:
110:
102:
94:
84:
74:
64:
52:
44:
36:
236:. The study evaluates the effectiveness of logos,
8:
19:
25:
20:Buyology: Truth and Lies About Why We Buy
18:
172:Buyology: Truth and Lies About Why We Buy
257:
7:
275:Time magazine - May 11, 2009 edition
191:. Lindstrom, through a study of the
350:Non-fiction books about advertising
56:Marketing, Business, Advertising,
14:
310:Random House profile of Buyology
175:(2008) is a non-fiction book by
1:
16:2008 book by Martin Lindstrom
360:Doubleday (publisher) books
286:"Martin Lindstrom Official"
381:
355:American non-fiction books
24:
365:2008 non-fiction books
242:subliminal advertising
189:celebrity endorsements
164:HF5415.12615 .L56 2008
60:, science of shopping
21:
238:product placement
168:
167:
125:978-0-385-52388-2
95:Publication place
372:
312:
307:
301:
300:
298:
297:
288:. Archived from
282:
276:
273:
267:
262:
234:Martin Lindstrom
177:Martin Lindstrom
160:
134:
106:Print, Hardcover
86:Publication date
40:Martin Lindstrom
29:
22:
380:
379:
375:
374:
373:
371:
370:
369:
345:Marketing books
330:
329:
321:
316:
315:
308:
304:
295:
293:
284:
283:
279:
274:
270:
263:
259:
254:
222:GlaxoSmithKline
207:
149:
103:Media type
87:
32:
17:
12:
11:
5:
378:
376:
368:
367:
362:
357:
352:
347:
342:
340:Business books
332:
331:
328:
327:
320:
319:External links
317:
314:
313:
302:
277:
268:
256:
255:
253:
250:
214:neuromarketing
206:
203:
166:
165:
162:
154:
153:
150:
145:
142:
141:
136:
128:
127:
122:
116:
115:
112:
108:
107:
104:
100:
99:
96:
92:
91:
88:
85:
82:
81:
76:
72:
71:
66:
62:
61:
54:
50:
49:
46:
42:
41:
38:
34:
33:
30:
15:
13:
10:
9:
6:
4:
3:
2:
377:
366:
363:
361:
358:
356:
353:
351:
348:
346:
343:
341:
338:
337:
335:
326:
323:
322:
318:
311:
306:
303:
292:on 2008-10-11
291:
287:
281:
278:
272:
269:
266:
261:
258:
251:
249:
247:
243:
239:
235:
231:
227:
223:
219:
215:
211:
204:
202:
200:
199:
194:
190:
186:
182:
178:
174:
173:
163:
161:
159:LC Class
155:
151:
148:
147:Dewey Decimal
143:
140:
137:
135:
129:
126:
123:
121:
117:
113:
109:
105:
101:
98:United States
97:
93:
89:
83:
80:
77:
73:
70:
67:
63:
59:
55:
51:
47:
43:
39:
35:
28:
23:
305:
294:. Retrieved
290:the original
280:
271:
260:
209:
208:
196:
193:human psyche
171:
170:
169:
218:commercials
152:658.8/34 22
334:Categories
296:2008-10-12
252:References
69:Nonfiction
31:Book Cover
230:Fremantle
139:192048160
79:Doubleday
75:Publisher
58:Promotion
246:branding
226:Hakuhodo
210:Buyology
45:Language
205:Content
181:slogans
53:Subject
48:English
232:- and
185:jingle
37:Author
111:Pages
65:Genre
240:and
198:Time
187:and
133:OCLC
120:ISBN
90:2008
114:256
336::
248:.
228:,
224:,
183:,
299:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.