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Buyology

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27: 179:, in which he analyzes what makes people buy. The author attempts to identify the factors that influence buyers' decisions in a world cluttered with messages such as advertisements, 349: 285: 195:, explains the subconscious mind and its role in deciding what the buyer will buy. Lindstrom debunks some myths about advertising and promotion. 124: 359: 354: 364: 146: 264: 344: 217: 339: 241: 289: 188: 78: 57: 324: 309: 237: 220:, advertisements and products on them. The study was funded by seven corporations, including 131: 119: 245: 233: 176: 157: 221: 197: 229: 213: 201:
named Lindstrom as one of the world's 100 most influential people because of his book.
333: 192: 26: 68: 138: 225: 244:, the influence of our senses and the correlation between religion and 184: 180: 216:
study on 2,081 people to identify the effect of brands, logos,
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Buyology – Truth and Lies About Why We Buy at Random House
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New York Times Best sellers list, Hardcover Nonfiction
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is claimed to be a result of the author’s three year
156: 144: 130: 118: 110: 102: 94: 84: 74: 64: 52: 44: 36: 236:. The study evaluates the effectiveness of logos, 8: 19: 25: 20:Buyology: Truth and Lies About Why We Buy 18: 172:Buyology: Truth and Lies About Why We Buy 257: 7: 275:Time magazine - May 11, 2009 edition 191:. Lindstrom, through a study of the 350:Non-fiction books about advertising 56:Marketing, Business, Advertising, 14: 310:Random House profile of Buyology 175:(2008) is a non-fiction book by 1: 16:2008 book by Martin Lindstrom 360:Doubleday (publisher) books 286:"Martin Lindstrom Official" 381: 355:American non-fiction books 24: 365:2008 non-fiction books 242:subliminal advertising 189:celebrity endorsements 164:HF5415.12615 .L56 2008 60:, science of shopping 21: 238:product placement 168: 167: 125:978-0-385-52388-2 95:Publication place 372: 312: 307: 301: 300: 298: 297: 288:. Archived from 282: 276: 273: 267: 262: 234:Martin Lindstrom 177:Martin Lindstrom 160: 134: 106:Print, Hardcover 86:Publication date 40:Martin Lindstrom 29: 22: 380: 379: 375: 374: 373: 371: 370: 369: 345:Marketing books 330: 329: 321: 316: 315: 308: 304: 295: 293: 284: 283: 279: 274: 270: 263: 259: 254: 222:GlaxoSmithKline 207: 149: 103:Media type 87: 32: 17: 12: 11: 5: 378: 376: 368: 367: 362: 357: 352: 347: 342: 340:Business books 332: 331: 328: 327: 320: 319:External links 317: 314: 313: 302: 277: 268: 256: 255: 253: 250: 214:neuromarketing 206: 203: 166: 165: 162: 154: 153: 150: 145: 142: 141: 136: 128: 127: 122: 116: 115: 112: 108: 107: 104: 100: 99: 96: 92: 91: 88: 85: 82: 81: 76: 72: 71: 66: 62: 61: 54: 50: 49: 46: 42: 41: 38: 34: 33: 30: 15: 13: 10: 9: 6: 4: 3: 2: 377: 366: 363: 361: 358: 356: 353: 351: 348: 346: 343: 341: 338: 337: 335: 326: 323: 322: 318: 311: 306: 303: 292:on 2008-10-11 291: 287: 281: 278: 272: 269: 266: 261: 258: 251: 249: 247: 243: 239: 235: 231: 227: 223: 219: 215: 211: 204: 202: 200: 199: 194: 190: 186: 182: 178: 174: 173: 163: 161: 159:LC Class 155: 151: 148: 147:Dewey Decimal 143: 140: 137: 135: 129: 126: 123: 121: 117: 113: 109: 105: 101: 98:United States 97: 93: 89: 83: 80: 77: 73: 70: 67: 63: 59: 55: 51: 47: 43: 39: 35: 28: 23: 305: 294:. Retrieved 290:the original 280: 271: 260: 209: 208: 196: 193:human psyche 171: 170: 169: 218:commercials 152:658.8/34 22 334:Categories 296:2008-10-12 252:References 69:Nonfiction 31:Book Cover 230:Fremantle 139:192048160 79:Doubleday 75:Publisher 58:Promotion 246:branding 226:Hakuhodo 210:Buyology 45:Language 205:Content 181:slogans 53:Subject 48:English 232:- and 185:jingle 37:Author 111:Pages 65:Genre 240:and 198:Time 187:and 133:OCLC 120:ISBN 90:2008 114:256 336:: 248:. 228:, 224:, 183:, 299:.

Index


Promotion
Nonfiction
Doubleday
ISBN
978-0-385-52388-2
OCLC
192048160
Dewey Decimal
LC Class
Martin Lindstrom
slogans
jingle
celebrity endorsements
human psyche
Time
neuromarketing
commercials
GlaxoSmithKline
Hakuhodo
Fremantle
Martin Lindstrom
product placement
subliminal advertising
branding
New York Times Best sellers list, Hardcover Nonfiction
"Martin Lindstrom Official"
the original
Random House profile of Buyology
Buyology – Truth and Lies About Why We Buy at Random House

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