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Changes to the algorithms that produce search engine rankings can place a heightened focus on relevance to a particular topic. While some backlinks might be from sources containing highly valuable metrics, they could also be unrelated to the consumer's query or interest. An example of this would be a
243:. Search engine bots (i.e., spiders, crawlers, etc.) examine the anchor text to evaluate how relevant it is to the content on a webpage. Backlinks can be generated by submissions, such as directory submissions, forum submission,
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sites on a given topic are highly valuable. If both sites and pages have content geared toward the topic, the backlink is considered relevant and believed to have strong influence on the search engine rankings of the
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granted the backlink. A backlink represents a favorable 'editorial vote' for the receiving webpage from another granting webpage. Another important factor is the anchor text of the backlink.
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link from a popular shoe blog (with valuable metrics) to a site selling vintage pencil sharpeners. While the link appears valuable, it provides little to the consumer in terms of relevance.
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can be used to purchase backlinks. It has been estimated that the average cost of buying a link in 2019 was $ 291.55 and $ 391.55, when marketing blogs were excluded from the calculation.
393:
Social
Information Retrieval Systems: Emerging Technologies and Applications for Searching the Web Effectively: Emerging Technologies and Applications for Searching the Web Effectively
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often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking, popularity and importance.
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Websites often employ SEO techniques to increase the number of backlinks pointing to their website. Some methods are free for use by everyone whereas some methods, like
193:, where a company attempts to place as many inbound links as possible to their site regardless of the context of the originating site. In January 2017, Google launched
563:
219:, require quite a bit of planning and marketing to work. There are also paid techniques to increase the number of backlinks to a target site. For example, private
111:. A Topical PageRank has been researched and implemented as well, which gives more weight to backlinks coming from the page of a same topic as a target page.
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interprets a link from page A to page B as a vote, by page A, for page B." Knowledge of this form of search engine rankings has fueled a portion of the
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calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that
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The significance of search engine rankings is high, and it is regarded as a crucial parameter in online business and the
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Proceedings of the 29th annual international ACM SIGIR conference on
Research and development in information retrieval
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Algorithms and
Complexity: 7th International Conference, CIAC 2010, Rome, Italy, May 26–28, 2010, Proceedings
247:, business listing, blog submissions, etc. Anchor text and webpage content congruency are highly weighted in
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distribution, social media engagements, and forum posting can be used to increase backlinks.
150:, but usually only within the bounds of the Wiki itself and enabled by the database backend.
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564:"Open data and COVID-19: Knowledge (XXG) as an informational resource during the pandemic"
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767:"What's the Cost of Buying Links in 2020? We Contacted 1,950 Blogs to Uncover the Truth"
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There are several factors that determine the value of a backlink. Backlinks from
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686:"The Invisible Threat of 'Black Hat' SEO to Your Company's Reputation"
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845:"Anchor Text As A Google Ranking Factor: Everything You Need to Know"
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Journal of the
Association for Information Science and Technology
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Social Media Made Me Rich: Here's How it Can do the Same for You
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is the descriptive labeling of the hyperlink as it appears on a
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482:. Berlin: Springer Science & Business Media. p. 37.
162:, had the backlink functionality exposed in the page title.
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of visitors to any website, particularly when it comes to
75:. The quantity, quality, and relevance of backlinks for a
792:"What does the modern PR professional look like in 2019?"
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evaluate in order to estimate how important the page is.
589:
Ebersbach, Anja; Glaser, Markus; Heigl, Richard (2006).
208:. Blog commenting, guest blogging, article submission,
713:"How Entrepreneurs Can Beat Amazon at Organic Search"
626:"How to Push Great Content that Isn't Ranking Well"
511:Nie, Lan; Davison, Brian D.; Qi, Xiaoguang (2006).
445:Lingras, Pawan; Akerkar, Rajendra (10 March 2010).
91:uses to determine how high a web page should go in
595:. Springer-Verlag Berlin Heidelberg. p. 111.
512:
440:
438:
181:system (January 1998), for instance, noted that "
453:. Jones & Bartlett Publishers. p. 294.
451:Building an Intelligent Web: Theory and Practice
197:update which devalued such link spam practices.
158:" tool, some older Wikis, especially the first
79:are among the factors that search engines like
478:. In Diaz, Josep; Calamoneri, Tiziana (eds.).
396:. Information Science Reference. p. 132.
336:Björneborn, Lennart; Ingwersen, Peter (2004).
521:. SIGIR '06. New York, NY, US: ACM. pp.
8:
447:"Web Structure Mining § PageRank Algorithm"
338:"Toward a Basic Framework for Webometrics"
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44:(the referrer) to that web resource (the
823:. Morgan James Publishing. p. 129.
476:"Maximizing PageRank with New Backlinks"
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329:
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514:"Topical link analysis for web search"
744:. Global & Digital. p. 171.
7:
765:Bucciachio, Vincent (2019-12-08).
741:Give Your Marketing a Digital Edge
562:Sáez-Trumper, Diego (2020-04-16).
305:Search engine optimization metrics
25:
390:Goh, Dion; Foo, Schubert (2007).
32:Relative to some web resource, a
624:Jones, Kristopher (2018-01-24).
650:"Google's overview of PageRank"
189:(SEO) industry commonly termed
1:
711:Chasinov, Nick (2019-04-05).
474:Olsen, Martin (20 May 2010).
99:of backlinks is analogous to
875:. Author House. p. 80.
790:Griffin, Fran (2019-06-07).
166:Backlinks and search engines
684:Misra, Parth (2017-01-27).
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295:Search engine results page
290:Search engine optimization
275:Methods of website linking
249:search engine results page
187:search engine optimization
738:Taylor, Gabriela (2013).
154:specifically offers the "
146:Backlinks are offered in
630:searchenginejournal.com
592:Wiki: Web Collaboration
531:10.1145/1148170.1148189
52:may be (for example) a
869:Glazier, Alan (2011).
817:Loop, Matthew (2016).
177:'s description of its
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601:10.1007/3-540-29267-5
114:Some other words for
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771:sociallyinfused.com
245:social bookmarking
882:978-1-4567-3892-1
830:978-1-63047-793-6
751:978-1-909924-30-7
610:978-3-540-25995-4
489:978-3-642-13072-4
460:978-1-4496-6322-3
403:978-1-59904-543-6
366:10.1002/asi.20077
109:academic journals
101:citation analysis
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724:2020-05-27
697:2020-05-27
635:2020-05-27
575:2020-05-27
428:2016-04-20
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316:References
265:Link farms
103:of books,
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666:6 October
498:873382847
352:CiteSeerX
300:Trackback
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152:MediaWiki
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259:See also
241:web page
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