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sharing specific knowledge on some subject (dictionary entry, specific recipe), the bounce rate would not be as meaningful for determining conversion success. In contrast, the bounce rate of an e-commerce site could be interpreted in correlation with the purchase conversion rate, providing the bounces are considered representative of visits where no purchase was made. Typically, Bounce Rate for e-commerce websites is in the range of 20% to 45%, with top performers operating at a 36% average Bounce Rate.
30:. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site. Bounce rate is calculated by counting the number of single page visits and dividing that by the total visits. It is then represented as a percentage of total visits.
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The bounce rate for a single page is the number of visitors who enter the site at a page and leave within the specified timeout period without viewing another page, divided by the total number of visitors who entered the site at that page. In contrast, the bounce rate for a website is the number of
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A bounce occurs when a website visitor only views a single page on a website, that is, the visitor leaves a site without visiting any other pages before a specified session-timeout occurs. There is no industry standard minimum or maximum time by which a visitor must leave in order for a bounce to
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and referential content sites. For example, a visitor looking for the definition of a particular word may enter an online dictionary site on that word's definition page. Similarly, a visitor who wants to read about a specific news story may enter a news site on an article written for that story.
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Interpretation of the bounce rate measure should be relevant to a website's business objectives and definitions of conversion, as having a high bounce rate is not always a sign of poor performance. On sites where an objective can be met without viewing more than one page, for example on websites
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Bounce rate is a measure of "stickiness." The thinking being that an effective website will engage visitors deeper into the website thus encouraging visitors to continue with their visit. It is expressed as a percentage and represents the proportion of single page visits to total visits.
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While site-wide bounce rate can be a useful metric for sites with well-defined conversion steps requiring multiple page views, it may be of questionable value for sites where visitors are likely to find what they are looking for on the entry page. This type of behavior is common on
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A commonly used session timeout value is 30 minutes. In this case, if a visitor views a page, does not look at another page, and leaves his or her browser idle for longer than 30 minutes, they will register as a bounce. If the visitor continues to navigate after this delay, a new
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High bounce rates typically indicate that the website is not doing a good job of attracting the continued interest of visitors. That means visitors only view single pages without looking at others or taking some form of action within the site before a specified time period.
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Bounce rates can be used to help determine the effectiveness or performance of an entry page at generating the interest of visitors. An entry page with a low bounce rate means that the page effectively causes visitors to view more pages and continue deeper into the website.
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There are two exceptions: 1) You have a one-page website 2) Your offline value proposition is so compelling that people would see just one single webpage and get all the information they need and leave.
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These example entry pages could have a bounce rate above 80% (thereby increasing the site-wide average), however they may still be considered successful.
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website visitors who visit only a single page of a website per session divided by the total number of website visits.
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Search Intent: Understanding Bounce Rates of Web
Portals and Referential Content Sites by Scott Offord
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Bounce rate (%) = Visits that access only a single page (#) ÷ Total visits (#) to the website.
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occur. Rather, this is determined by the session timeout of the analytics tracking software.
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endorses the definitions, purposes, and constructs of classes of measures that appear in
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Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010).
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Marketing
Metrics: The Definitive Guide to Measuring Marketing Performance.
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346:"Data Preparation for Mining World Wide Web Browsing Patterns"
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297:"Bounce Rate Benchmarks: What's a Good Bounce Rate, Anyway?"
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Common
Language: Marketing Activities and Metrics Project
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Upper Saddle River, New Jersey: Pearson
Education, Inc.
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Clicking on a link to a page on a different website
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138:= Total number of visitors viewing one page only
344:Cooley, R.; B. Mobasher; J. Srivastava (1999).
276:Marketing Accountability Standards Board (MASB)
16:Internet marketing term in web traffic analysis
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169:Clicking the "Back" button to leave the site
112:{\displaystyle R_{b}={\frac {T_{v}}{T_{e}}}}
353:Journal of Knowledge and Information System
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321:"ebay.com Traffic Statistics"
160:Closing an open window or tab
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225:Landing page optimization
151:A visitor may bounce by:
397:January 7, 2012, at the
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145:= Total entries to page
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365:10.1007/BF03325089
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359:(1): 5–32.
202:web portals
20:Bounce rate
411:Categories
378:2008-08-25
330:2019-03-26
325:SimilarWeb
306:2019-03-26
241:References
215:Exit rate
395:Archived
209:See also
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195:Caveats
185:session
41:Purpose
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349:(PDF)
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301:CXL
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