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to find the right team with the best experience who also shared my beliefs. This business was led by heart and passion, not by a business plan. We went above and beyond to make decisions based on results and the absolute best science. And better results meant more investment in quality products. Every hair texture deserves testing, research and development. Black women in general are the last to be included in testing. We are often prescribed things based on studies we were not included in. It’s bigger than me, or hair. Now we have created something that celebrates healthy hair for all women, including us. I’m always honored to invest in us.
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My priorities are quality and intention. It was important to decide where we invested in our formulations. I knew what I wanted to do, with technology that works for all women and all textures, because I had not been able to find it. I built this from the ground up and funded it myself. First, I had
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got our start by performing for clients while they were getting their hair done. I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many
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healthy and strong, but is here. All quality, with no shortcuts. I’m proud of the ingredients, I'm proud of the way it's making people feel. I’m proud that it’s not one-dimensional and that it’s for multiple textures.”
234:
On
February 6, 2024, Beyoncé posted a video to social media announcing the name of the brand and the launch date, February 20. Captioned "hair is sacred", the video featured clips of a younger Beyoncé in her mother's
1145:
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tested the launch products on two editors with opposite hair textures, Jordan Murray and Olivia Rose
Rushing. By the end, both had integrated the products into their own personal hair routines.
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in size, mimicking keratin in human hair to repair and reinforce weak or damaged hair of the user, and to penetrate the cortex of individual hair strands. The ferment is activated by infused
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239:) hair salon, as well as women with a variety of hair textures (including Beyoncé) having their hair, tended to. Tina Knowles serves as the vice chairperson of the brand.
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303:. The Cécred launch event took place in the evening on February 20, with Beyoncé and her mother Tina talking about how " something we spoke about — a dream — since
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women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy I can’t wait for you to experience what I’ve been creating.
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Cécred launched on
February 20, 2024, with a foundation collection of eight products "inspired by hair rituals from global cultures featur an array of
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177:. It is self-funded and made for all hair types. After six years in development, Cécred launched in February 2024 to positive reception from critics.
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On April 21, 2024, Beyoncé shared a video using the products to tend to her own hair to her social media, saying that "maintaining 25 years of
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said that "the products worked their magic" and that "after just one Cécred session, my scalp and strands felt transformed." Julee Wilson of
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Beyoncé stated that she could not find hair technology that works for all hair textures, so she funded the development of a custom
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on natural hair, through all the experimenting I do, has played a huge part in developing products. It’s the hardest to keep
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was "impressed" at the launch line products' results, describing her strands as "beautifully conditioned" and claiming her
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1112:"Tina Knowles says Beyoncé was reluctant to share natural hair video: 'We had a hard time getting her to put that out'"
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scholarships and salon business grants across five cities chosen for their large, diverse community of hair stylists:
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to nourish hair that cleanse, condition, and visibly repair." On the day of launch, Cécred established an annual
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189:. The brand was developed over six years prior to its launch, which included product development and
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2300:
1660:"Welcome To ELLE UK's 2024 Future Of Beauty Awards: All The Game-Changing Products That Made The Cut"
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post of her tending to her natural hair with a curling iron surrounded by unlabeled sample bottles.
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1779:"The absolute best products you need to care for textured and Afro hair, according to the experts"
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193:, lab and salon trials. The products were initially hinted at in May 2023, when Beyoncé shared an
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856:"Beyoncé Hard Launches Haircare Brand Cécred by Changing Her Hair Color: See Her New Honey Hue"
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1739:"I'm a beauty writer with damaged hair and I swear by these hair oils for shine and moisture"
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in collaboration with Beyoncé's charity foundation BeyGood, to provide financial support to
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Cécred is a hair care brand developed and launched in 2024 by
American singer-songwriter
499:- Hydrating Shampoo & Moisturizing Deep Conditioner: Best Moisturising Hair Wash Duo
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2850:
2845:
2499:
2485:
1921:
2160:"Editors Tested Hundreds Of The Latest Beauty Products For Months. These Are The Best"
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2335:
1230:"Inside Beyoncé's Cécred Launch Party in L.A., With Tina Knowles and Blue Ivy Carter"
1169:"Beyoncé's BeyGOOD & Cécred Fund Announces $ 500K Cosmetology School Scholarship"
358:
319:
272:
264:
2002:
1638:
1138:"Beyoncé Knowles-Carter Introduces Cécred: Hair-Honoring Care, Validated by Science"
580:- Fermented Rice & Rose Protein Ritual: Best Treatment For Freshly Coloured Hair
2911:
2506:
592:
236:
116:
1355:"Beyoncé Knowles-Carter's Cécred Haircare Line Debuts with Foundation Collection"
1051:"Beyoncé announces highly anticipated hair care line Cécred: What we know so far"
2401:
1845:"The Bazaar Beauty Awards is back: these are our favourite 100 products of 2024"
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In
December 2023, fans noticed Cécred product designs were silently revealed in
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1509:"30 Summertime Beauty Essentials For Looking (But Not Literally Feeling) Hot"
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How many of ya'll knew my first job was sweeping hair in my mama’s salon?
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1977:"The Best New Shampoos and Conditioners to Make Wash Day Less of a Chore"
418:
Cécred received positive reviews from critics on launch. Sarah Jossel of
391:
1871:"Are protein treatments the secret to stronger hair? Experts explain..."
954:"Beyoncé Is Starting Her Own Haircare Brand in Honor of Her Mother Tina"
589:- Fermented Rice & Rose Protein Ritual: Best Strengthening Treatment
2927:
1777:
Harrydass-Clark, Sheilla Mamona,Kiran Meeda,Shaunelle (July 30, 2024).
583:
490:- Fermented Rice & Rose Protein Ritual: Best Hair Care Game Changer
407:
403:
338:
292:
288:
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2135:"15 best shampoos for Afro hair - for a delicate and nourishing wash"
1448:"I Tried Beyoncé's New Haircare Line, Cécred—Here's My Honest Review"
529:
315:
248:
640:- Clarifying Shampoo & Exfoliating Scalp Scrub: Best Scalp Scrub
631:- Clarifying Shampoo & Scalp Scrub: The Best Detoxifying Shampoo
481:- Fermented Rice & Rose Protein Ritual: Hair Health Breakthrough
1713:"42 Top Hair Launches From Winter 2024, Including Beyoncé's Cécred"
2896:
553:- Reconstructing Treatment Mask: Best For Reconstructing Afro Hair
354:
256:
2001:
Flanagan, Lauren Adhav, Kelsey
Borovinsky, Hanna (May 13, 2024).
571:- Fermented Rice & Rose Protein Ritual: Best For Damaged Hair
598:- Reconstructing Treatment Mask: Best New Black-Owned Hair Brand
399:
342:
2201:
670:- Hydrating Shampoo: Best Shampoo For Porous Afro-Textured Hair
560:
Best
Conditioners That Will Leave Your Hair Soft And Shiny 2024
1818:"9 best conditioners that will leave your hair soft and shiny"
1588:"Now Presenting: Cosmopolitan's 2024 Holy Grail Beauty Awards"
252:
110:
1082:"Beyoncé Enters The Beauty World with Haircaire Line, Cécred"
1020:
Tour concert film: 'Start over, start fresh, create the new'"
661:- Moisture Sealing Lotion: The Textured Hair Hero, Runner Up
386:
As of launch, Cécred formulas were infused with a Temple Oud
1737:
Mamona, Denise
Primbet,Elle Turner,Sheilla (June 3, 2024).
825:"I Tried Beyoncé Cécred Hair Care Line - First Impressions"
475:- Moisturizing Deep Conditioner: Best Hydrating Conditioner
2197:
1613:"The 2024 Cosmopolitan Summer Beauty Awards have arrived!"
698:"Beyoncé Reveals the Launch of New Hair Care Line Cécred"
469:- Clarifying Shampoo & Scalp Scrub: Best Scalp Remedy
341:
ferment technology for Cécred. Ethically sourced natural
2190:
149:
1894:
Lauren
Valenti and Kara Jillian Brown (June 25, 2024).
985:"Beyoncé Unveils Launch Date For New Hair Care, CÉCRED"
892:"Beyoncé's Mom Gave Me a Haircut Using Cécred Products"
3014:
Creative projects related to the
Knowles–Carter family
1869:
Schroeder, Roberta; Azaldin, Medina (April 23, 2024).
622:- Moisturizing Deep Conditioner: Best Deep Conditioner
326:
On August 1, 2024, Cécred began post-launch products.
1922:"Marie Claire Skin and Hair Awards: The best of 2024"
1896:"Get Gorgeous Hair With Our Best Beauty Buys Winners"
1325:"Beyoncé Announces Launch of Cécred Hair Care Brand"
173:
brand founded in 2024 by American singer-songwriter
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1261:"Beyoncé Finally Shares Her Cécred Wash Day Ritual"
562:- Moisturizing Deep Conditioner: Best For Hydration
311:' video. We talked about creating a sacred space."
144:
136:
93:
83:
73:
55:
45:
35:
2109:"Meet The Winners Of The Vogue Beauty Awards 2024"
424:described it as "outrageously good." Carol Lee of
1561:"Our Breakthrough Beauty Award Winners for 2024"
613:- Hydrating Shampoo: Best Shampoo for Curly Hair
1479:"Is Beyoncé's Cécred Hair Care Worth The Hype?"
1417:"We Tried Cécred, Beyoncé's New Hair Care Line"
1386:"These are the new hair products I really rate"
760:"Beyoncé Teases Upcoming Haircare Brand Cécred"
729:"Beyoncé announces new hair care line 'Cécred'"
679:- Reconstructing Treatment Mask: Best Hair Mask
604:- Reconstructing Treatment Mask: Best Hair Mask
367:
200:
2043:"Behold, The Best Shampoos For Your Hair Type"
1687:"The best new beauty products for summer 2024"
2213:
2041:Achonwa, Tish Weinstock,Tracy (May 7, 2024).
602:ONE37pm Best Curly Hair Products For Men 2024
551:Best Products For Afro And Textured Hair 2024
8:
2066:: CS1 maint: multiple names: authors list (
2026:: CS1 maint: multiple names: authors list (
1802:: CS1 maint: multiple names: authors list (
1762:: CS1 maint: multiple names: authors list (
21:
2083:"Everything You Need to Know About 3A Hair"
649:- Moisture Sealing Lotion: Best Lotion for
508:- Hydrating Shampoo: Best Hydrating Shampoo
2349:
2220:
2206:
2198:
2003:"The Best Shampoos for Every Type of Hair"
1639:"Ebony Beauty & Grooming Awards 2024"
1535:"These Are the Best Hair Products of 2024"
279:. $ 500,000 is allocated annually to fund
27:
20:
1948:"The 12 Best Curly Hair Products for Men"
923:"Beyoncé Hair Care Line: Shop Cécred Now"
542:Best Hair Oils For Growth And Shine 2024
524:Best New Beauty Products For Summer 2024
921:Yaptangco, Ariana (February 21, 2024).
794:"Beyoncé Debuts Hair Care Brand Cécred"
689:
2059:
2019:
1843:Azaldin, Medina (September 17, 2024).
1795:
1755:
1477:Olivia Rose Rushing (March 13, 2024).
1080:Staff, Wonderland (February 8, 2024).
868:from the original on February 27, 2024
770:from the original on February 14, 2024
739:from the original on February 12, 2024
1970:
1968:
1711:Shatzman, Celia (February 26, 2024).
1288:
1286:
1228:Chikhoune, Ryma (February 21, 2024).
1092:from the original on February 9, 2024
1061:from the original on February 7, 2024
1030:from the original on October 17, 2023
787:
785:
708:from the original on February 8, 2024
544:- Best Hair Oil For Intense Hydration
533:42 Top Hair Launches From Winter 2024
479:Byrdie Breakthrough Beauty Award 2024
446:described her hair as "transformed."
129:Dr. Kari Williams (head of education)
7:
1920:Holender, Samantha (June 25, 2024).
890:Cruel, Jessica (February 21, 2024).
885:
883:
854:Fields, Jackie (February 21, 2024).
823:Cruel, Jessica (February 21, 2024).
440:lasted for a week. Jessica Cruel of
1489:from the original on April 30, 2024
1458:from the original on April 30, 2024
1446:Wilson, Julee (February 20, 2024).
1427:from the original on April 29, 2024
1365:from the original on March 10, 2024
1335:from the original on March 10, 2024
1271:from the original on April 29, 2024
1259:Penrose, Nerisha (April 22, 2024).
1240:from the original on March 10, 2024
1209:from the original on March 10, 2024
1179:from the original on March 10, 2024
1148:from the original on March 10, 2024
1014:Segarra, Edward (October 2, 2023).
902:from the original on March 10, 2024
804:from the original on March 10, 2024
587:The Best Hair-Care Products of 2024
569:Beauty Best of the Best Awards 2024
1946:Rucker, Jael (February 29, 2024).
1305:from the original on March 9, 2024
995:from the original on March 9, 2024
983:Abraham, Maya (February 7, 2024).
964:from the original on March 9, 2024
933:from the original on March 9, 2024
835:from the original on March 9, 2024
758:Thomas, Carly (February 7, 2024).
14:
1167:Denis, Kyle (February 20, 2024).
517:- Moisture Sealing Lotion: Winner
506:Beauty & Grooming Awards 2024
2977:
2976:
1415:Lee, Carol (February 20, 2024).
1396:from the original on May 1, 2024
792:Flora, Liz (February 20, 2024).
727:Dolan, Leah (February 7, 2024).
668:Best Shampoos For Afro Hair 2024
2749:The Mrs. Carter Show World Tour
1975:McCarty, Grace (June 5, 2024).
1685:Bhatia, Billie (May 22, 2024).
1384:Jossel, Sarah (April 1, 2024).
535:- Reconstructing Treatment Mask
526:- Moisturizing Deep Conditioner
2805:Super Bowl XLVII halftime show
2795:4 Intimate Nights with Beyoncé
2133:Reid, Keeks (April 14, 2024).
2081:Greaves, Kayla (May 2, 2024).
1586:Gillette, Beth (May 6, 2024).
224:Renaissance: A Film by Beyoncé
1:
488:Holy Grail Beauty Awards 2024
2800:Revel Presents: Beyoncé Live
2790:2011 Glastonbury performance
578:Best Protein Treatments 2024
515:Future OF Beauty Awards 2024
307:first started out with the '
2810:Super Bowl 50 halftime show
2656:The Beyoncé Experience Live
2532:The Beyoncé Experience Live
165:(pronounced 'sacred') is a
3030:
2829:Retail products and brands
620:Healthy Beauty Awards 2024
611:Healthy Beauty Awards 2024
271:students and professional
181:Background and development
122:Neal Farinah (lead global
61:; 0 years ago
2970:
2940:Let's Move! Flash Workout
2734:Verizon Ladies First Tour
2370:The Writing's on the Wall
2235:
666:Woman & Home Magazine
596:Skin and Hair Awards 2024
497:Summer Beauty Awards 2024
473:Byrdie Beauty Awards 2024
26:
2759:The Formation World Tour
2729:Dangerously in Love Tour
2440:The Fighting Temptations
1329:Global Cosmetic Industry
16:American hair care brand
2461:The Lion King: The Gift
2139:Woman and Home Magazine
1199:"Philanthropy - Cécred"
467:Most Wanted Awards 2024
359:probiotic lactobacillus
2945:Parkwood Entertainment
2820:2023 Dubai performance
2769:Renaissance World Tour
2739:The Beyoncé Experience
2642:The Ultimate Performer
2250:Awards and nominations
2107:Vogue (May 22, 2024).
764:The Hollywood Reporter
384:
209:
50:Professional hair care
2684:Live in Atlantic City
1926:Marie Claire Magazine
1361:. February 20, 2024.
1331:. February 20, 2024.
1144:. February 20, 2024.
396:Australian sandalwood
390:, including notes of
102:Beyoncé (founder and
2471:EPs and remix albums
2433:Carmen: A Hip Hopera
2346:Collaborative albums
2301:I Am... Sasha Fierce
1567:. September 17, 2024
375:Beyoncé speaking to
361:which also act as a
2934:EveryBODYisflawless
2624:Life Is But a Dream
2384:8 Days of Christmas
2287:Dangerously in Love
2245:Singles discography
1295:"Beyoncé, The Boss"
1016:"Beyoncé announces
798:Business of Fashion
410:and violet leaves.
309:Bills, Bills, Bills
23:
3004:Hair care products
2764:On the Run II Tour
2670:I Am... World Tour
2546:I Am... World Tour
2411:Everything Is Love
2240:Albums discography
952:Militano, Hannah.
677:Beauty Awards 2024
659:Beauty Awards 2024
414:Critical reception
320:color-treated hair
281:cosmetology school
119:(vice chairperson)
2991:
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2956:Scaptia beyonceae
2778:Live performances
2578:Above and Beyoncé
2493:Above and Beyoncé
2425:Soundtrack albums
2420:
2419:
2391:Destiny Fulfilled
2255:Live performances
1822:Good Housekeeping
1293:White, Brooklyn.
567:Harper’s Bazaar's
558:Good Housekeeping
402:, night-blooming
243:Launch and beyond
160:
159:
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2921:Related articles
2677:Live at Roseland
2454:Cadillac Records
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2191:Official website
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2166:. April 18, 2024
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540:Glamour Magazine
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2907:Solange Knowles
2892:Blue Ivy Carter
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2841:House of Deréon
2824:
2773:
2754:On the Run Tour
2717:
2649:Live at Wembley
2629:
2611:
2571:B'Day Anthology
2558:
2519:
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2363:Destiny's Child
2354:Destiny's Child
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2270:Cultural impact
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2507:4: The Remix
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2168:. Retrieved
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2010:. Retrieved
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1984:. Retrieved
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1617:Cosmopolitan
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1592:Cosmopolitan
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1452:Cosmopolitan
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117:Tina Knowles
36:Company type
18:
2712:Renaissance
2524:Live albums
2402:The Carters
2329:Renaissance
2265:Videography
1952:one37pm.com
1142:PR Newswire
1065:February 9,
1018:Renaissance
712:February 9,
297:Los Angeles
275:within the
269:cosmetology
227:in a scene
109:Grace Ray (
104:chairperson
85:Area served
2998:Categories
2705:Homecoming
2698:On the Run
2553:Homecoming
2447:Dreamgirls
1828:August 12,
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