42:
1363:(Titus Livius) begins his prologue with a description of his own insignificance against the importance of the Roman people and history of Rome. By preaching his own humility, and especially by comparing himself to the much greater importance of the Roman people (his audience), he hopes to gain their favor at the start of his work.
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technique aimed to capture the goodwill of the audience at the beginning of a speech or appeal. It was practiced by Roman orators, with
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1446:"(PDF) The role of captatio benevolentiae in the interaction between the speaker and his audience in Antiquity and today"
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novels, addressing the readers and trying to have them view the work favourably.
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1422:. In Cancik, Hubert; Schneider, Helmuth (eds.).
1356:considering it one of the pillars of oratory.
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8:
1492:. Vol. 1. University of Chicago Press.
1489:The Medieval Origins of the Legal Profession
961:A Dialogue Concerning Oratorical Partitions
1327:
1313:
20:
1472:, in Barton, J. and Muddiman, J. (2001),
1378::2-3, have been described as "a standard
1051:Copia: Foundations of the Abundant Style
1410:
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1397:began to be used in the prologues of
1393:. In parallel, the techniques of the
1254:Rhetoric of social intervention model
7:
1424:Brill's New Pauly. Antiquity volumes
1418:Calboli Montefusco, Lucia (2006).
14:
1348:for "winning of goodwill") is a
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1:
1359:For example, Roman historian
1224:List of feminist rhetoricians
1374:and his sister Berenice, in
1370:'s speech addressed to King
1214:Glossary of rhetorical terms
1513:Schomanek, Florian (2011).
1486:Brundage, James A. (2008).
1474:The Oxford Bible Commentary
1061:Language as Symbolic Action
1573:
971:De Optimo Genere Oratorum
1420:"Captatio benevolentiae"
1552:Latin legal terminology
911:De Sophisticis Elenchis
1547:Latin literary phrases
1516:Captatio Benevolentiae
1395:captatio benevolentiae
1380:captatio benevolentiae
1341:Captatio benevolentiae
1031:De doctrina Christiana
1021:Dialogus de oratoribus
941:Rhetorica ad Herennium
167:Captatio benevolentiae
1557:Rhetorical techniques
1366:The opening words of
1199:Communication studies
1041:De vulgari eloquentia
901:Rhetoric to Alexander
16:Rhetorical technique
1204:Composition studies
1135:Health and medicine
1001:Institutio Oratoria
208:Eloquentia perfecta
1289:Terministic screen
1071:A General Rhetoric
601:Resignation speech
138:Studia humanitatis
120:Byzantine rhetoric
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1011:Panegyrici Latini
103:The age of Cicero
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506:Funeral oration
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1095:Argumentation
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931:De Inventione
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577:Progymnasmata
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545:Maiden speech
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146:Modern period
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93:Ancient India
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79:
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76:Attic orators
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1464:
1453:. Retrieved
1450:ResearchGate
1449:
1440:
1428:. Retrieved
1423:
1413:
1394:
1384:
1379:
1365:
1358:
1340:
1339:
1338:
1219:Glossophobia
1191:
1110:Constitutive
1069:
1059:
1049:
1039:
1029:
1019:
1009:
999:
989:
979:
969:
959:
949:
939:
929:
919:
909:
899:
889:
879:
869:
693:Rhetoricians
606:Stump speech
523:Invitational
476:
461:Dissoi logoi
459:
438:Deliberative
430:Controversia
428:
391:
384:
358:
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344:
317:
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298:Pronuntiatio
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289:
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227:
215:
206:
189:
182:
166:
165:
136:
98:Ancient Rome
18:
1387:Middle Ages
1385:During the
1299:Wooden iron
1259:Rhetrickery
1234:Oral skills
1170:Composition
1105:Contrastive
925:(c. 350 BC)
915:(c. 350 BC)
905:(c. 350 BC)
895:(c. 350 BC)
885:(c. 370 BC)
745:Demosthenes
725:Brueggemann
660:Ideological
511:Homiletics
424:Declamation
414:Apologetics
264:Five canons
132:Renaissance
115:Middle Ages
1541:Categories
1455:2021-07-12
1405:References
1350:rhetorical
1155:Technology
1145:Procedural
965:(c. 50 BC)
951:De Oratore
815:Quintilian
810:Protagoras
665:Metaphoric
589:Propaganda
472:Epideictic
386:Sotto voce
340:Persuasion
335:Operations
277:Dispositio
173:Chironomia
1476:, p. 1058
1269:Seduction
1100:Cognitive
1088:Subfields
1015:(100–400)
770:Isocrates
710:Augustine
700:Aristotle
675:Narrative
625:Criticism
570:Philippic
484:Panegyric
467:Elocution
448:Dialectic
368:Situation
229:Facilitas
223:Enthymeme
202:Eloquence
184:Delectare
1519:. GRIN.
1470:62. Acts
1430:20 April
1368:St. Paul
1140:Pedagogy
1120:Feminist
891:Rhetoric
881:Phaedrus
875:(380 BC)
825:Richards
795:Perelman
643:Pentadic
638:Dramatic
582:Suasoria
560:Diatribe
501:Forensic
478:Encomium
443:Demagogy
312:Imitatio
284:Elocutio
270:Inventio
240:Informal
159:Concepts
86:Sophists
81:Calliope
71:Atticism
66:Asianism
34:Rhetoric
26:a series
24:Part of
1376:Acts 26
1185:Related
1160:Therapy
1150:Science
1115:Digital
995:(c. 50)
985:(46 BC)
975:(46 BC)
955:(55 BC)
945:(80 BC)
935:(84 BC)
871:Gorgias
840:Toulmin
835:Tacitus
785:McLuhan
760:Gorgias
755:Erasmus
750:Derrida
715:Bakhtin
705:Aspasia
670:Mimesis
633:Cluster
565:Eristic
555:Polemic
550:Oratory
528:Lecture
291:Memoria
235:Fallacy
178:Decorum
125:Trivium
53:History
1523:
1496:
1354:Cicero
1244:Pistis
1239:Orator
1165:Visual
1075:(1970)
1065:(1966)
1055:(1521)
1045:(1305)
981:Orator
921:Topics
850:Weaver
780:Lysias
775:Lucian
765:Hobbes
740:de Man
735:Cicero
533:Public
516:Sermon
491:Eulogy
419:Debate
407:Genres
353:Pathos
319:Kairos
306:Hypsos
252:Scheme
217:Eunoia
197:Device
191:Docere
1346:Latin
1035:(426)
1025:(102)
863:Works
830:Smith
820:Ramus
805:Plato
800:Pizan
730:Burke
720:Booth
655:Genre
650:Frame
393:Topos
378:Grand
373:Style
360:Logos
346:Ethos
330:Modes
257:Trope
1521:ISBN
1494:ISBN
1432:2014
1361:Livy
1209:Doxa
1005:(95)
845:Vico
594:Spin
1382:".
1284:TED
1130:New
790:Ong
1543::
1448:.
28:on
1529:.
1502:.
1458:.
1434:.
1344:(
1328:e
1321:t
1314:v
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
