352:
Optimizely was recognized as a Red
Herring Top 100 North America 2013 Finalist. The same year, it was recognized as a Finalist for the Digital Analytics Association New Technology of the Year Awards for Excellence 2013 and The Forrester Wave Seven Most Significant Online Testing Platform Providers
353:
2013. Optimizely CEO Dan
Siroker was named to the Forbes 30 Under 30 list in 2013. The company was listed on San Francisco Business Times Best Place To Work list in 2014 and 2015. Optimizely is a featured keynote alongside Retail expert Blake Van Leer at the 2023 LA eCommerce Summit.
334:
On
January 27, 2021, Episerver announced that they were rebranding the combined company as Optimizely. On March 22, 2021, Optimizely acquired Zaius, a Customer Data Platform. On December 6, 2021, Optimizely acquired Welcome, a marketing orchestration platform.
38:
1491:
343:
Optimizely offers experimentation products (Web
Experimentation and Feature Experimentation), CMS (both SaaS and PaaS), a Content Marketing Platform, a Customer Data Platform and an Email Campaign Tool.
1501:
263:
user conference, where it announced the launch of its new mobile app A/B testing software. In May 2014, Optimizely raised $ 57 million in Series B funding. The round was led by
278:
In
October 2015, the company released its second product for mobile and website personalization. The same month, Optimizely raised $ 58 million in Series C funding, led by
1395:
1486:
1083:
1521:
1436:
225:
1.2 million funding round from angel investors. The company became cash flow positive in 2011. In May 2012 Optimizely announced that it had raised new funding from
1496:
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489:
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464:
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862:
745:
587:
517:
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253:
179:
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241:
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1273:
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1004:
205:
in
October 2020 and in January of 2021 Episerver announced that they were branding the combined company as "Optimizely".
1516:
609:
1177:
305:
On March 10, 2016, Optimizely laid off 40 employees, 10% of the workforce. In
September 2016, the company released
309:, with expanded solutions for web experimentation, personalization, recommendations, mobile, full stack, and OTT.
313:
256:
joined
Optimizely's board of directors. In April 2013 Optimizely launched support for nine European languages.
840:
383:
1295:
331:
announced that they were acquiring
Optimizely, and the acquisition was completed on October, 21st 2020.
283:
268:
245:
171:
884:
722:
543:
1199:
295:
264:
312:
In July 2017, Jay Larson replaced Dan
Siroker as the company's CEO. Pete Koomen was the company's
1417:
317:
773:
657:"Website Testing Service Optimizely Raises $ 28M Round Led By Benchmark, Plans Global Expansion"
324:
56:
635:"A/B Tester Optimizely Raises Funding From Battery And Google Ventures, Plans Mobile Launch"
442:"Celebrities (but not Ashton Kutcher) share their top cloud & infrastructure picks at Y"
226:
195:
249:
183:
1347:
1117:
818:
656:
954:
700:
634:
412:
490:"Optimizely raises $ 50 million to expand its A/B testing and experimentation platform"
299:
291:
279:
237:
187:
144:
588:"Optimizely A/B Tests Its Way To $ 1.2 Million In Funding From A Roster Of Top Angels"
302:. As part of the round, Ilya Fushman of Index joined Optimizely's board of directors.
221:
seed accelerator program in the winter of 2010. In November 2010, Optimizely closed a
1470:
379:
287:
85:
907:"Optimizely Is The Latest Big Startup To Announce Layoffs, And Likely Not The Last"
230:
218:
723:"Website Testing Company Optimizely Raises $ 57M Round Led By Andreessen Horowitz"
863:"San Francisco startup founded by former Googlers grabs $ 58 million in funding"
413:"YC-Funded Optimizely Makes It Remarkably Easy To Run A/B Tests On Your Website"
272:
213:
Optimizely was founded in 2010 by Dan Siroker and Pete Koomen, both formerly of
175:
774:"Optimizely Moves Beyond Web And Mobile Testing With New Personalization Tools"
275:
general partner at Andreessen Horowitz joined Optimizely's board of directors.
977:
248:
and Optimizely's existing investors Battery Ventures, InterWest Partners, and
37:
323:
In July 2020, the company laid off 15% of its staff due to the impact of the
328:
202:
149:
978:"The A/B Test: Inside The Technology That's Changing The Rules Of Business"
797:"Optimizely introduces new personalization capabilities for web and mobile"
17:
819:"Testing Company Optimizely Raises $ 58M As It Moves Into Personalization"
1396:"Best Places to Work Q&A: Empowered employees fuel Optimizely's rise"
1223:"Optimizely adds real-time customer data tracking with Zaius acquisition"
1031:
1249:"DXP Optimizely Acquires Welcome to Improve Global Customer Experiences"
1084:"Obama's second term is upending what we think we know about Washington"
1058:"Man Crates Packages $ 3.1 Million Seed Round for Unusual Gifts for Men"
926:
679:"Optimizely's Web Optimization Platform Now Available in Ten Languages"
911:
750:
746:"Optimizely Moves From Simple A/B Testing To Complex Personalization"
537:
535:
407:
405:
403:
401:
214:
1164:"Benchmark-backed Optimizely confirms it has laid off 15% of staff"
1141:"Optimizely Co-Founder Pete Koomen On Using The Art Of A/B Testing"
465:"Optimizely Acquires Zaius To Improve Digital Experience Creation"
170:
is an American company that provides digital experience platform
222:
1459:
282:, with participation from firms such as Andreessen Horowitz,
159:
316:
in 2012. Co-founder Dan Joseph Siroker became the company's
1492:
Multinational companies headquartered in the United States
1032:"Ex-Googlers penetrating Silicon Valley startup hierarchy"
1437:"Speakers announced for the Los Angeles eCommerce Summit"
1200:"Episerver to Acquire Optimizely for Digital Experiences"
1178:"Episerver to Acquire Optimizely for Digital Experiences"
544:"Following acquisition, Episerver rebrands as Optimizely"
1318:"The Forrester Wave™: Online Testing Platforms, Q1 2013"
701:"Optimizely Brings Its A/B Testing Platform To iOS Apps"
565:
155:
143:
133:
102:
92:
80:
70:
62:
52:
44:
841:"Optimizely raises $ 58 million in latest funding"
512:
510:
236:In April 2013, Optimizely raised $ 28 million in
865:. San Francisco Business Times. October 13, 2015
384:"Optimizely aims to give Obama 2012 a data edge"
1418:"Los Angeles eCommerce Summit – Retail Summits"
518:"Episerver Completes Acquisition of Optimizely"
1398:. San Francisco Business Times. April 14, 2015
1502:Privately held companies of the United States
610:"Optimizely Raises $ 28 Million to go Global"
436:
434:
432:
430:
259:On April 17, 2014, Optimizely held its first
8:
955:"Optimizely hires Jay Larson as its new CEO"
885:"Controlling Our Own Destiny By Dan Siroker"
30:
36:
29:
948:
946:
1005:"Pete Koomen: The Quest for More Clicks"
374:
372:
370:
368:
366:
1487:Internet properties established in 2010
1296:"Awards for Excellence 2013: Finalists"
1274:"2013 Top 100 North America: Finalists"
362:
286:, Battery Ventures, Benchmark Capital,
1522:American companies established in 2010
267:with participation from Benchmark and
1497:Online companies of the United States
1298:. Digital Analytics Association. 2013
7:
1139:Taylor, Colleen (3 September 2013).
463:Rodriguez, Michael (22 March 2021).
1162:Mascarenhas, Natasha (2020-07-15).
520:. MarTech Advisor. October 21, 2020
1003:Milian, Mark (20 September 2012).
25:
1477:2010 establishments in California
1247:Schwartz, Ben (6 December 2021).
1221:Vizard, Michael (22 March 2021).
1056:Chapman, Lizette (3 March 2015).
1482:Companies based in San Francisco
542:Ha, Anthony (January 27, 2021).
1202:. TechCrunch. September 3, 2020
927:"Optimizely: Meet Optimizely X"
795:Jones, Andrew (July 17, 2015).
590:. TechCrunch. November 16, 2010
1320:. Forrester. February 13, 2013
821:. TechCrunch. October 13, 2015
240:funding. The round was led by
1:
772:Ha, Anthony (July 17, 2015).
681:. PR Newswire. April 25, 2013
1374:San Francisco Business Times
1180:. Cheddar. September 8, 2020
1030:Swift, Mike (9 March 2011).
953:Ha, Anthony (11 July 2017).
744:Kepes, Ben (July 17, 2015).
703:. TechCrunch. April 17, 2014
659:. TechCrunch. April 10, 2013
201:The company was acquired by
843:. Reuters. October 13, 2015
415:. TechCrunch. July 15, 2010
217:. Optimizely completed the
1543:
1370:"Best Places to Work 2014"
984:. Vol. 20, no. 5
637:. TechCrunch. May 30, 2012
244:, with participation from
233:, and InterWest Partners.
160:https://www.optimizely.com
1340:"30 Under 30: Technology"
1110:"30 Under 30: Technology"
725:. TechCrunch. May 5, 2014
190:capabilities, as well as
35:
27:American software company
327:. On September 3, 2020,
271:. As part of the round,
184:website personalization
1527:Bain Capital companies
1512:Y Combinator companies
1346:. 2013. Archived from
348:Awards and recognition
192:web content management
174:. Optimizely provides
139:1400+ (as of May 2024)
1507:Web service providers
1036:San Jose Mercury News
284:Bain Capital Ventures
269:Bain Capital Ventures
246:Bain Capital Ventures
172:software as a service
1350:on December 31, 2012
1120:on December 31, 2012
180:multivariate testing
1517:Customer experience
1276:. Red Herring. 2013
1088:The Washington Post
1062:Wall Street Journal
444:. VentureBeat. 2013
296:Salesforce Ventures
265:Andreessen Horowitz
135:Number of employees
32:
1108:Barret, Victoria.
976:Christian, Brian.
931:www.optimizely.com
318:Executive Chairman
1422:retailsummits.com
915:. March 10, 2016.
469:Demand Gen Report
382:(23 April 2012).
325:COVID-19 pandemic
165:
164:
16:(Redirected from
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1460:Official website
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1116:. Archived from
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887:. March 10, 2016
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227:Battery Ventures
196:digital commerce
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31:Optimizely, Inc.
21:
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1535:
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1435:Shah, Lillian.
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1376:. 28 April 2014
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1452:External links
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361:
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320:in July 2017.
300:Tenaya Capital
292:Danhua Capital
280:Index Ventures
252:. Benchmark's
238:Series A round
210:
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188:feature toggle
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1373:
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1348:the original
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1312:
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1252:
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1194:
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1134:
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1118:the original
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616:. 2021-06-24
613:
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566:"Yclist.com"
560:
548:. Retrieved
546:. Techcrunch
522:. Retrieved
498:. Retrieved
496:. 2019-06-18
493:
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472:. Retrieved
468:
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446:. Retrieved
417:. Retrieved
388:. Retrieved
351:
342:
333:
322:
311:
307:Optimizely X
306:
304:
277:
260:
258:
254:Peter Fenton
235:
219:Y Combinator
212:
200:
167:
166:
81:Headquarters
74:Dan Siroker
66:January 2010
45:Company type
1380:21 February
1227:VentureBeat
1206:October 21,
1184:October 21,
869:October 13,
847:October 13,
825:October 13,
550:February 6,
524:October 21,
494:VentureBeat
273:Scott Weiss
176:A/B testing
94:Area served
76:Pete Koomen
18:Dan Siroker
1471:Categories
1354:August 29,
1324:August 29,
1302:August 29,
1280:August 29,
1258:6 December
961:23 October
936:2016-10-26
803:October 7,
780:October 7,
757:October 7,
685:August 29,
663:August 29,
641:August 29,
620:2022-05-31
614:Optimizely
594:August 29,
572:August 29,
500:2020-07-27
448:August 29,
419:August 29,
390:7 February
357:References
168:Optimizely
104:Key people
1402:April 15,
891:March 10,
707:April 13,
329:Episerver
242:Benchmark
203:Episerver
150:Episerver
98:Worldwide
1441:Benzinga
1232:22 March
1124:17 March
1093:17 March
1067:17 March
1041:17 March
1015:17 March
988:17 March
339:Software
57:Software
53:Industry
1253:CMSWire
1147:2 April
729:May 17,
474:7 April
261:Opticon
209:History
182:tools,
156:Website
71:Founder
63:Founded
48:Private
1344:Forbes
1114:Forbes
912:Forbes
751:Forbes
568:. 2013
215:Google
186:, and
145:Parent
982:Wired
386:. CNN
126:(CFO)
120:(CMO)
114:(CEO)
1404:2015
1382:2019
1356:2013
1326:2013
1304:2013
1282:2013
1260:2021
1234:2021
1208:2020
1186:2020
1149:2015
1126:2015
1095:2015
1069:2015
1043:2015
1017:2015
990:2015
963:2017
893:2016
871:2015
849:2015
827:2015
805:2015
782:2015
759:2015
731:2014
709:2015
687:2013
665:2013
643:2013
596:2013
574:2013
552:2021
526:2020
476:2021
450:2013
421:2013
392:2014
298:and
223:US$
194:and
178:and
314:CTO
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