341:
Optimizely was recognized as a Red
Herring Top 100 North America 2013 Finalist. The same year, it was recognized as a Finalist for the Digital Analytics Association New Technology of the Year Awards for Excellence 2013 and The Forrester Wave Seven Most Significant Online Testing Platform Providers
342:
2013. Optimizely CEO Dan
Siroker was named to the Forbes 30 Under 30 list in 2013. The company was listed on San Francisco Business Times Best Place To Work list in 2014 and 2015. Optimizely is a featured keynote alongside Retail expert Blake Van Leer at the 2023 LA eCommerce Summit.
323:
On
January 27, 2021, Episerver announced that they were rebranding the combined company as Optimizely. On March 22, 2021, Optimizely acquired Zaius, a Customer Data Platform. On December 6, 2021, Optimizely acquired Welcome, a marketing orchestration platform.
27:
1480:
332:
Optimizely offers experimentation products (Web
Experimentation and Feature Experimentation), CMS (both SaaS and PaaS), a Content Marketing Platform, a Customer Data Platform and an Email Campaign Tool.
1490:
252:
user conference, where it announced the launch of its new mobile app A/B testing software. In May 2014, Optimizely raised $ 57 million in Series B funding. The round was led by
267:
In
October 2015, the company released its second product for mobile and website personalization. The same month, Optimizely raised $ 58 million in Series C funding, led by
1384:
1475:
1072:
1510:
1425:
214:
1.2 million funding round from angel investors. The company became cash flow positive in 2011. In May 2012 Optimizely announced that it had raised new funding from
1485:
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180:
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194:
in
October 2020 and in January of 2021 Episerver announced that they were branding the combined company as "Optimizely".
1505:
598:
1166:
294:
On March 10, 2016, Optimizely laid off 40 employees, 10% of the workforce. In
September 2016, the company released
298:, with expanded solutions for web experimentation, personalization, recommendations, mobile, full stack, and OTT.
302:
245:
joined
Optimizely's board of directors. In April 2013 Optimizely launched support for nine European languages.
829:
372:
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announced that they were acquiring
Optimizely, and the acquisition was completed on October, 21st 2020.
272:
257:
234:
160:
873:
711:
532:
1188:
284:
253:
301:
In July 2017, Jay Larson replaced Dan
Siroker as the company's CEO. Pete Koomen was the company's
1406:
306:
762:
646:"Website Testing Service Optimizely Raises $ 28M Round Led By Benchmark, Plans Global Expansion"
313:
45:
624:"A/B Tester Optimizely Raises Funding From Battery And Google Ventures, Plans Mobile Launch"
431:"Celebrities (but not Ashton Kutcher) share their top cloud & infrastructure picks at Y"
215:
184:
238:
172:
1336:
1106:
807:
645:
943:
689:
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401:
479:"Optimizely raises $ 50 million to expand its A/B testing and experimentation platform"
288:
280:
268:
226:
176:
133:
577:"Optimizely A/B Tests Its Way To $ 1.2 Million In Funding From A Roster Of Top Angels"
291:. As part of the round, Ilya Fushman of Index joined Optimizely's board of directors.
210:
seed accelerator program in the winter of 2010. In November 2010, Optimizely closed a
1459:
368:
276:
74:
896:"Optimizely Is The Latest Big Startup To Announce Layoffs, And Likely Not The Last"
219:
207:
712:"Website Testing Company Optimizely Raises $ 57M Round Led By Andreessen Horowitz"
852:"San Francisco startup founded by former Googlers grabs $ 58 million in funding"
402:"YC-Funded Optimizely Makes It Remarkably Easy To Run A/B Tests On Your Website"
261:
202:
Optimizely was founded in 2010 by Dan Siroker and Pete Koomen, both formerly of
164:
763:"Optimizely Moves Beyond Web And Mobile Testing With New Personalization Tools"
264:
general partner at Andreessen Horowitz joined Optimizely's board of directors.
966:
237:
and Optimizely's existing investors Battery Ventures, InterWest Partners, and
26:
312:
In July 2020, the company laid off 15% of its staff due to the impact of the
317:
191:
138:
967:"The A/B Test: Inside The Technology That's Changing The Rules Of Business"
786:"Optimizely introduces new personalization capabilities for web and mobile"
808:"Testing Company Optimizely Raises $ 58M As It Moves Into Personalization"
1385:"Best Places to Work Q&A: Empowered employees fuel Optimizely's rise"
1212:"Optimizely adds real-time customer data tracking with Zaius acquisition"
1020:
1238:"DXP Optimizely Acquires Welcome to Improve Global Customer Experiences"
1073:"Obama's second term is upending what we think we know about Washington"
1047:"Man Crates Packages $ 3.1 Million Seed Round for Unusual Gifts for Men"
915:
668:"Optimizely's Web Optimization Platform Now Available in Ten Languages"
900:
739:
735:"Optimizely Moves From Simple A/B Testing To Complex Personalization"
526:
524:
396:
394:
392:
390:
203:
1153:"Benchmark-backed Optimizely confirms it has laid off 15% of staff"
1130:"Optimizely Co-Founder Pete Koomen On Using The Art Of A/B Testing"
454:"Optimizely Acquires Zaius To Improve Digital Experience Creation"
159:
is an American company that provides digital experience platform
211:
1448:
271:, with participation from firms such as Andreessen Horowitz,
148:
305:
in 2012. Co-founder Dan Joseph Siroker became the company's
1481:
Multinational companies headquartered in the United States
1021:"Ex-Googlers penetrating Silicon Valley startup hierarchy"
1426:"Speakers announced for the Los Angeles eCommerce Summit"
1189:"Episerver to Acquire Optimizely for Digital Experiences"
1167:"Episerver to Acquire Optimizely for Digital Experiences"
533:"Following acquisition, Episerver rebrands as Optimizely"
1307:"The Forrester Wave™: Online Testing Platforms, Q1 2013"
690:"Optimizely Brings Its A/B Testing Platform To iOS Apps"
554:
144:
132:
122:
91:
81:
69:
59:
51:
41:
33:
830:"Optimizely raises $ 58 million in latest funding"
501:
499:
225:In April 2013, Optimizely raised $ 28 million in
854:. San Francisco Business Times. October 13, 2015
373:"Optimizely aims to give Obama 2012 a data edge"
1407:"Los Angeles eCommerce Summit – Retail Summits"
507:"Episerver Completes Acquisition of Optimizely"
1387:. San Francisco Business Times. April 14, 2015
1491:Privately held companies of the United States
599:"Optimizely Raises $ 28 Million to go Global"
425:
423:
421:
419:
248:On April 17, 2014, Optimizely held its first
8:
944:"Optimizely hires Jay Larson as its new CEO"
874:"Controlling Our Own Destiny By Dan Siroker"
19:
25:
18:
937:
935:
994:"Pete Koomen: The Quest for More Clicks"
363:
361:
359:
357:
355:
1476:Internet properties established in 2010
1285:"Awards for Excellence 2013: Finalists"
1263:"2013 Top 100 North America: Finalists"
351:
275:, Battery Ventures, Benchmark Capital,
1511:American companies established in 2010
256:with participation from Benchmark and
1486:Online companies of the United States
1287:. Digital Analytics Association. 2013
7:
1128:Taylor, Colleen (3 September 2013).
452:Rodriguez, Michael (22 March 2021).
1151:Mascarenhas, Natasha (2020-07-15).
509:. MarTech Advisor. October 21, 2020
992:Milian, Mark (20 September 2012).
14:
1466:2010 establishments in California
1236:Schwartz, Ben (6 December 2021).
1210:Vizard, Michael (22 March 2021).
1045:Chapman, Lizette (3 March 2015).
1471:Companies based in San Francisco
531:Ha, Anthony (January 27, 2021).
1191:. TechCrunch. September 3, 2020
916:"Optimizely: Meet Optimizely X"
784:Jones, Andrew (July 17, 2015).
579:. TechCrunch. November 16, 2010
1309:. Forrester. February 13, 2013
810:. TechCrunch. October 13, 2015
229:funding. The round was led by
1:
761:Ha, Anthony (July 17, 2015).
670:. PR Newswire. April 25, 2013
1363:San Francisco Business Times
1169:. Cheddar. September 8, 2020
1019:Swift, Mike (9 March 2011).
942:Ha, Anthony (11 July 2017).
733:Kepes, Ben (July 17, 2015).
692:. TechCrunch. April 17, 2014
648:. TechCrunch. April 10, 2013
190:The company was acquired by
832:. Reuters. October 13, 2015
404:. TechCrunch. July 15, 2010
206:. Optimizely completed the
1532:
1359:"Best Places to Work 2014"
973:. Vol. 20, no. 5
626:. TechCrunch. May 30, 2012
233:, with participation from
222:, and InterWest Partners.
149:https://www.optimizely.com
1329:"30 Under 30: Technology"
1099:"30 Under 30: Technology"
714:. TechCrunch. May 5, 2014
179:capabilities, as well as
24:
16:American software company
316:. On September 3, 2020,
260:. As part of the round,
173:website personalization
1516:Bain Capital companies
1501:Y Combinator companies
1335:. 2013. Archived from
337:Awards and recognition
181:web content management
163:. Optimizely provides
128:1400+ (as of May 2024)
1496:Web service providers
1025:San Jose Mercury News
273:Bain Capital Ventures
258:Bain Capital Ventures
235:Bain Capital Ventures
161:software as a service
1339:on December 31, 2012
1109:on December 31, 2012
169:multivariate testing
1506:Customer experience
1265:. Red Herring. 2013
1077:The Washington Post
1051:Wall Street Journal
433:. VentureBeat. 2013
285:Salesforce Ventures
254:Andreessen Horowitz
124:Number of employees
21:
1097:Barret, Victoria.
965:Christian, Brian.
920:www.optimizely.com
307:Executive Chairman
1411:retailsummits.com
904:. March 10, 2016.
458:Demand Gen Report
371:(23 April 2012).
314:COVID-19 pandemic
154:
153:
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1449:Official website
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1105:. Archived from
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876:. March 10, 2016
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216:Battery Ventures
185:digital commerce
29:
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20:Optimizely, Inc.
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1424:Shah, Lillian.
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1365:. 28 April 2014
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1000:. BusinessWeek
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369:Segall, Laurie
350:
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309:in July 2017.
289:Tenaya Capital
281:Danhua Capital
269:Index Ventures
241:. Benchmark's
227:Series A round
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177:feature toggle
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1389:. Retrieved
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1337:the original
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1132:. TechCrunch
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1107:the original
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605:. 2021-06-24
602:
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571:
559:. Retrieved
555:"Yclist.com"
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537:. Retrieved
535:. Techcrunch
511:. Retrieved
487:. Retrieved
485:. 2019-06-18
482:
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461:. Retrieved
457:
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435:. Retrieved
406:. Retrieved
377:. Retrieved
340:
331:
322:
311:
300:
296:Optimizely X
295:
293:
266:
249:
247:
243:Peter Fenton
224:
208:Y Combinator
201:
189:
156:
155:
70:Headquarters
63:Dan Siroker
55:January 2010
34:Company type
1369:21 February
1216:VentureBeat
1195:October 21,
1173:October 21,
858:October 13,
836:October 13,
814:October 13,
539:February 6,
513:October 21,
483:VentureBeat
262:Scott Weiss
165:A/B testing
83:Area served
65:Pete Koomen
1460:Categories
1343:August 29,
1313:August 29,
1291:August 29,
1269:August 29,
1247:6 December
950:23 October
925:2016-10-26
792:October 7,
769:October 7,
746:October 7,
674:August 29,
652:August 29,
630:August 29,
609:2022-05-31
603:Optimizely
583:August 29,
561:August 29,
489:2020-07-27
437:August 29,
408:August 29,
379:7 February
346:References
157:Optimizely
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1391:April 15,
880:March 10,
696:April 13,
318:Episerver
231:Benchmark
192:Episerver
139:Episerver
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1430:Benzinga
1221:22 March
1113:17 March
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1242:CMSWire
1136:2 April
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463:7 April
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1333:Forbes
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971:Wired
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1371:2019
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1197:2020
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1138:2015
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1084:2015
1058:2015
1032:2015
1006:2015
979:2015
952:2017
882:2016
860:2015
838:2015
816:2015
794:2015
771:2015
748:2015
720:2014
698:2015
676:2013
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632:2013
585:2013
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541:2021
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