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He is critical of several popular methods and standards in risk management and decision making in organizations. He argues that extensive research in methods such as "risk matrices", the use of weighted scores in decision making, and expert intuition are inferior to certain quantitative methods.
150:
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Hubbard is known for asserting that everything can be measured, and that initial measurements are the most valuable as they reduce the greatest amounts of uncertainty.
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Hubbard, D., & Samuelson, D. A. (2009). Modeling
Without Measurements: How the decision analysis culture's lack of empiricism reduces its effectiveness.
677:
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Hubbard, D., & Samuelson, D. A. (2009). Analysis placebos: The difference between perceived and real benefits of risk analysis and decision models.
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Shepherd, K., Hubbard, D., Fenton, N., Claxton, K., Luedeling, E., & deLeeuw, J. (2015). Policy: Development goals should enable decision-making.
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Hubbard, D. (2009). It's all an illusion: The perception that many things are immeasurable is common — it's also an illusion.
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in 1988 after finishing his MBA at the
University of South Dakota. He formed Hubbard Decision Research in 1998.
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Shepherd, Keith; Hubbard, Douglas; Fenton, Norman; Claxton, Karl; Luedeling, Eike; de Leeuw, Jan (2015-07-08).
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Hubbard, D., & Evans, D. (2010). Problems with scoring methods and ordinal scales in risk assessment.
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Pulse: The New
Science of Harnessing Internet Buzz to Track Threats and Opportunities
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Worthen, B., & Hubbard., D. (2001). Case Study: Two Teams are better than one.
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Mayor, T., & Hubbard, D. (2001). Case study: Red light, green light.
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How to
Measure Anything: Finding the Value of Intangibles in Business
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How to
Measure Anything: Finding the Value of Intangibles in Business
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508:, IEEE Computer Society Technical Committee on Security and Privacy
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The
Failure of Risk Management: Why It's Broken and How to Fix It
308:"Book review: How to Measure Anything, by Douglas W Hubbard"
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Hubbard, D. (2003). Expert analysis: An effective measure.
553:"Policy: Development goals should enable decision-making"
368:
Succeeding with AI: How to make AI work for your business
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His first two books are listed on the Book List for the
337:
Handbook of Human
Factors in Air Transportation Systems
19:is a management consultant, speaker, and author in
496:How to Measure Anything in Cybersecurity Risk
125:How to Measure Anything in Cybersecurity Risk
8:
278:2017 PaloAlto Networks Cybersecurity Canon
177:July 2015. https://doi.org/10.1038/523152a
673:21st-century American non-fiction writers
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538:"Fall 2021 FSA Exam Book List | SOA"
261:Hubbard, D. W. (1997). Risk vs. return.
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183:IBM Journal of Research and Development
149:His books are on the reading list at
7:
633:"Case Study: Red light, green light"
159:Carl H. Lindner College of Business
288:, Manufactures and Commerce Fellow
155:Jon M. Huntsman School of Business
35:Hubbard was a business analyst at
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678:University of South Dakota alumni
334:Steven James Landry, ed. (2017).
461:10.1111/j.1539-6924.2010.01381.x
192:doi.org/10.1147/jrd.2010.2042914
151:School of Business and Economics
306:Ian Grant (12 September 2007).
471:The Failure of Risk Management
443:MacKenzie, Cameron A. (2010),
437:The Failure of Risk Management
1:
515:"Reducing cybersecurity risk"
403:Fraser, Malcolm (June 2011),
157:(Utah State University), and
161:(University of Cincinnati).
699:
663:American economics writers
467:Michaelson, Gail (2010),
422:New York Journal of Books
153:(College of Charleston),
502:Austin, Richard (2016),
513:Samuelson, Douglas A.,
505:Cipher Book Review E134
256:CIO Enterprise Magazine
249:CIO Enterprise Magazine
365:Veljko Krunic (2020).
409:People & Strategy
286:Royal Society of Arts
55:Selected publications
37:Coopers & Lybrand
668:American accountants
344:. pp. 204–205.
144:Society of Actuaries
569:2015Natur.523..152S
405:"Review of 2nd ed"
373:Simon and Schuster
232:2018-11-20 at the
223:ArchitectureBoston
199:Analytics Magazine
165:Other publications
563:(7559): 152–154.
416:Roulac, Stephen,
25:actuarial science
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268:(637), 105.
242:CIO: ROIowa
217:(5), 26–31.
146:Exam Prep.
657:Categories
642:2018-11-19
618:2018-11-19
293:References
203:Fall 2009.
190:(3), 2–1.
587:0028-0836
519:Analytics
342:CRC Press
609:"ROIowa"
595:26156358
445:"Review"
418:"Review"
230:Archived
73:. 2007.
565:Bibcode
523:INFORMS
258:. 2001.
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557:Nature
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319:1 June
273:Awards
173:Nature
131:
113:
95:
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31:Career
284:2017
280:Award
227:11(5)
211:Today
209:OR/MS
71:Wiley
60:Books
43:Views
591:PMID
583:ISSN
411:: 58
377:ISBN
346:ISBN
321:2022
129:ISBN
111:ISBN
93:ISBN
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613:CIO
573:doi
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