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510:: A partnership with VGI PLC to use digital screens on BTS stations and trains for promoting sustainable living and reducing carbon footprints. This campaign aimed to inspire the public to adopt daily behaviours that contribute less to climate change, such as using clean energy public transportation and eating more plant-based meals, by highlighting the significant environmental impact of livestock farming and promoting actionable solutions
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501:: A competition aimed at fostering innovation and popularity of plant-based cuisine, specifically focusing on the use of pulse ingredients. The event invited restaurant owners, chefs, and food enthusiasts to create unique dishes, judged on taste, innovation, and popularity. Winners were rewarded with cash prizes, professional photoshoots, and video features, highlighting the versatility and appeal of plant-based foods.
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491:: Joanna and Max embarked on a 1,500km bicycle ride from Chiang Mai to Phuket to raise awareness about the annual burning season in Thailand and ocean pollution in Southern Thailand, while promoting a plant-based diet as a solution to combat these issues. The ride aimed to engage the community in taking small steps to positively impact the environment.
473:, Thailand’s largest plant-based and sustainability community. Their mission is to raise awareness about sustainability and plant-based foods through various community-building activities, charity runs, and shining a light on environmental issues. They provide a platform for many sustainable living establishments to make an impact in Thailand.
476:"Joanna and Max Hellier, the founders of Root The Future, are on a mission to raise awareness about sustainability and plant-based foods through various community-building activities and charity runs, shining a light on environmental issues and providing a platform for many sustainable living establishments to make an impact in Thailand." -
461:, where she finished sixth out of 16 contestants. Known for her distinctive androgynous and grunge style, often enhanced with quirky, feminine accessories, Joanna's stint on the show demonstrated her versatility and dedication to the modelling profession.
527:, encouraged participants to pledge towards plant-based goals while participating in the run. Initially starting as a full marathon (42 kilometres), the event saw an increase in distance to 50km due to its popularity, which led to the formation of the
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Root The Future has hosted several festivals and events promoting plant-based living and sustainability. These events have drawn large crowds and featured various activities, including workshops, panel discussions, and live music performances.
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Joanna
Hellier (Broomfield) is an Australian environmental advocate, director, producer, former model, and musician. She is celebrated for her extensive efforts in promoting sustainability and plant-based lifestyles in Thailand through
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449:. Alongside her husband, Max Hellier, she has become pivotal in Thailand's sustainability movement, leveraging the platform to advocate for plant-based living and environmental conservation.
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running club. This club meets every
Saturday, further advocating for environmental awareness and promoting the benefits of a plant-based diet through the shared experience of running.
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