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403:, a global leader in personal care cosmetics and Ayurvedic products. During her time at RI Ayurveda, she was heavily involved in the design and creation of cosmetic products. Realizing the lack of transparency in the Indian cosmetic industry, she came up with the idea of developing an ethical and intelligent skincare brand. As a result, she left RI Ayurveda, and in March 2021, CosIQ was born.
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Early on into the company's life, it already set waves amongst the Indian skincare industry, launching India's first sunscreen serum and the first only 2-ingredient
Vitamin C Serum. As a result of these innovations and the growing awareness around CosIQ, Anpat and Kanika Talwar were invited onto Shark Tank India merely 4 months after CosIQ's creation.
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CosIQ's appearance on Shark Tank India officially aired on
December 23, 2021. The sharks were very receptive to and impressed by the company's performance despite its short life, with multiple sharks placing counteroffers to Talwar's initial ask. After substantial deliberation, Talwar and her husband
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Talwar and her husband developed CosIQ with a focus on ethicality, transparency, efficacy, and simplicity. CosIQ offers a variety of products, from cleansers to face serums to sunscreens. Aligning with the company's values, all products are cruelty-free, non-irritant, flavor-free, and unscented.
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After graduation, Talwar worked worked for a variety of different companies where she garnered valuable experience in management, operations, and IT. She was first exposed to the
Skincare Industry when she worked for
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CosIQ's episode with Shark Tank further spread awareness of the brand. Shortly after, the
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Upon completing her schooling at the
Rukmini Devi Public School in Delhi, Talwar went on to attain a Bachelor's Degree in Advertising and Sales Promotion from
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432:. Talwar and her husband intend on investing the money from Shark Tank to drive more ethical innovation in the Indian cosmetic market.
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in 2024. The collaboration includes a product line of perfumes, fragrance mists, and moisturizers inspired by characters in the show.
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