Knowledge (XXG)

Everett Rogers

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391:. These categories, based on standard deviations from the mean of the normal curve, provide a common language for innovation researchers. Each adopter's willingness and ability to adopt an innovation depends on their awareness, interest, evaluation, trial, and adoption. People can fall into different categories for different innovations—a farmer might be an early adopter of mechanical innovations, but a late majority adopter of biological innovations or 1240: 261:, in 1931. His father loved electromechanical farm innovations, but was highly reluctant to utilize biological–chemical innovations, so he resisted adopting the new hybrid seed corn, even though it yielded 25% more crop and was resistant to drought. During the Iowa drought of 1936, while the hybrid seed corn stood tall on the neighbor's farm, the crop on the Rogers' farm wilted. Rogers' father was finally convinced. 1585: 352: 36: 342:
with a special emphasis on cross-cultural and intercultural contexts. Rogers suffered from kidney disease and retired from the UNM in the summer of 2004. He died a few months later, survived by his wife, Dr. Corinne Shefner-Rogers, and two sons: David Rogers and Everett King. During his 47-year
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In 1993, Rogers moved to the University of New Mexico as chair of the department of communication and journalism. He had become fond of Albuquerque while he was stationed at an airbase during the Korean War. He helped the UNM launch a doctoral program in
272:. Rogers decided to pursue a degree there. He received a B.S. in agriculture in 1952. He then served in the Korean War for two years (1952–1954). He returned to Iowa State University to earn a M.S. in 1955 and a Ph.D. in 1957 both in rural sociology. 355:
The diffusion of innovations according to Rogers. With successive groups of consumers adopting the new technology (shown in blue), its market share (yellow) will eventually reach the saturation level.
402:. The graph shows a cumulative percentage of adopters over time–slow at the start, more rapid as adoption increases, then leveling off until only a small percentage of laggards have not adopted. 365:
was published in 1962, Rogers was an assistant professor of rural sociology at Ohio State University. He was 31 years old and becoming a renowned academic figure. In the mid-2000s,
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established the Everett M. Rogers Award for Achievement in Entertainment-Education, which recognizes outstanding practice or research in the field of entertainment education.
376:. The fifth edition (2003, with Nancy Singer Olaguera) addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas. 857:
Molefi Kete Asante, Yoshitaka Miike, and Jing Yin, "Dedication: In Honor of Dr. Everett M. Rogers (1931-2004)," in Molefi Kete Asante, Yoshitaka Miike, and Jing Yin (Eds.),
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Molefi Kete Asante, Yoshitaka Miike, and Jing Yin, "Dedication: In Honor of Dr. Everett M. Rogers (1931-2004)," in Molefi Kete Asante, Yoshitaka Miike, and Jing Yin (Eds.),
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Rogers, E. M. (1973). Mass media and interpersonal communication. In I. d. S. Pool, F. W. Frey, W. Schramm, N. Maccoby, & E. B. Parker (Eds.),
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James W. Dearing and Arvind Singhal, "Communication of Innovations: A Journey with Ev Rogers," in Arvind Singhal and James W. Dearing (Eds.),
470: 1639: 291:(1975–1985) and the Walter H. Annenberg Professor and associate dean for doctoral studies in the Annenberg School for Communication at the 54: 46: 870:
Arvind Singhal and Margaret M. Quinlan, "Everett M. Rogers and Diffusion of Innovations," in Don W. Stacks and Michael B. Salwen (Eds.),
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Thomas E. Backer and Arvind Singhal (Eds.), "Forum: The Life and Work of Everett Rogers—Some Personal Reflections,"
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The Future of Innovation Diffusion Research and Its Implications for Management: A Conversation with Everett Rogers
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Rogers, E. M. (1985). Methodology for meta-research. In H. H. Greenbaum, S. A. Hellweg, & J. W. Walter (Eds.),
1420: 1289: 1254: 693: 311: 280: 178: 174: 1182: 1112: 1067: 783: 698: 361: 323: 242: 231: 193: 229:(March 6, 1931 – October 21, 2004) was an American communication theorist and sociologist, who originated the 1430: 1354: 1339: 1177: 1167: 442: 417:
studies. Rogers was also able to relate his communications research to practical health problems, including
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Rogers, E. M. (1989). Inquiry in development communication. In M. K. Asante & W. B. Gudykunt (Eds.),
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Rogers, E. M. (1982). The empirical and critical schools of communication research. In M. Burgoon (Ed.),
410: 387:(13.5%), early majority (34%), late majority (34%) and laggards (16%), based on the mathematically based 1349: 1279: 1152: 1051: 683: 660:
Rogers, E. M. (2000). The extensions of men: The correspondence of Marshall McLuhan and Edward T. Hall.
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Rogers, E. M. (1999). Georg Simmel's concept of the stranger and intercultural communication research.
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Rogers, E. M. (1990). Communication and social change. In G. L. Dahnke & G. W. Clatterbuck (Eds.),
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When graphed, the rate of adoption formed what came to typify the Diffusion of Innovations model, a
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Rogers had no plans to attend university until a school teacher drove him and some classmates to
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Introducing Professor Everett M. Rogers, 47th Annual Research Lecturer, University of New Mexico
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Rogers, E. M. (1976). Communication and development: The passing of the dominant paradigm.
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Edward T. Hall and the History of Intercultural Communication: The United States and Japan
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To commemorate his contributions to the field, the University of Southern California's
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in Germany (1996), Wee Kim Wee Professor (1998) and Nanyang Professor (2000–2001) at
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Rogers, E. M. (1999). Anatomy of the two subdisciplines of communication study.
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Everett M. Rogers Award (USC Annenberg School for Communication and Journalism)
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became the second most-cited book in the social sciences. (Arvind Singhal:
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academic career, Rogers authored more than 30 books and over 500 articles.
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Entertainment Education: A Communication Strategy for Social Change.
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Communication and Development: The Passing of the Dominant Paradigm
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Peter Clarke, Scott Ratzan, and Muhiuddin Haider, "Commentaries,"
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in France (1981). He was also distinguished visiting professor at
603:(Vol. 5, pp. 125–144). New Brunswick, NJ: Transaction Books. 258: 1024: 627:
Rogers, E. M. (1994). The field of health communication today.
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Organizational communication: Abstracts, analysis, and overview
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In the early 1990s Rogers turned his attention to the field of
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Listening to Everett Rogers: Diffusion of Innovations and WAC
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An Integrated Approach to Communication Theory and Research
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The Fourteenth Paw: Growing up on an Iowa Farm in the 1930s
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The fourteenth paw: Growing up on an Iowa farm in the 1930s
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Communication networks: Toward a new paradigm for research
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Ronny Adhikarya, "A Personal Tribute to Everett Rogers,"
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Handbook of international and intercultural communication
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Modernization among peasants: The impact of communication
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A history of communication study: A biographical approach
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studies, and also found its way into a variety of other
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Silicon Valley fever: Growth of high-technology culture
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Communication of Innovations: A Journey with Ev Rogers
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The media revolution in America and in Western Europe
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Communication and development: Critical perspectives
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Center for Advanced Study in the Behavioral Sciences
1368: 1247: 1076: 835:(2nd Ed.), New York, NY: Routledge, 2014, pp. x-xi. 610:(Vol. 10, pp. 13–33). Beverly Hills, CA: Sage. 216: 208: 188: 170: 160: 149: 141: 133: 116: 94: 87: 911: 520:Communication technology: The new media in society 453:(Let's Go With the Times). With Arvind Singhal of 253:Rogers was born on his family's Pinehurst Farm in 874:(2nd Ed.), New York, NY: Routeldge, 2009, p. 432. 553:Rogers, E. M., & Agarwala-Rogers, R. (1976). 383:or idea can be categorized as innovators (2.5%), 314:in Mexico (1979), Ludwig Erhard Professor at the 405:His research and work became widely accepted in 861:(2nd Ed.), New York, NY: Routledge, 2014, p. x. 525:Rogers, E. M., & Balle, F. (Eds.). (1985). 27:American communication theorist and sociologist 585:(pp. 290–310). Chicago, IL: Rand McNally. 504:Rogers, E. M., & Steinfatt, T. M. (1999). 1036: 859:The Global Intercultural Communication Reader 833:The Global Intercultural Communication Reader 571:. New York, NY: Holt, Rinehart & Winston. 8: 562:Communication strategies for family planning 539:Rogers, E. M., & Kincaid, D. L. (1981). 617:(pp. 259–271). Belmont, CA: Wadsworth. 532:Rogers, E. M., & Larsen, J. K. (1984). 326:(1999–2000). He served as president of the 137:Professor, Researcher, Educator, Consultant 1043: 1029: 1021: 887:(3rd Ed.), New York, NY: Free Press, 1983. 84: 1655:University of Southern California faculty 624:(pp. 67–86). Newbury Park, CA: Sage. 379:Rogers proposes that adopters of any new 298:As Fulbright Lecturer, Rogers taught the 73:Learn how and when to remove this message 615:Human communication: Theory and research 350: 322:in Singapore, and visiting professor at 735: 508:. Prospect Heights, IL: Waveland Press. 447:Population Communications International 328:International Communication Association 759:, New Delhi, India: Sage, 2006, p. 21. 334:in Stanford, California (1991–1992). 7: 900:, Vol. 10, No. 4, 2005, pp. 303-308. 804:"Everett M. Rogers Award Colloquium" 772:, Vol. 10, No. 4, 2005, pp. 285-308. 501:(5th ed.). New York, NY: Free Press. 1660:American philosophers of technology 45:tone or style may not reflect the 25: 1625:Michigan State University faculty 302:in Bogotá (1963–1964) and at the 293:University of Southern California 275:Rogers held faculty positions at 1650:University of New Mexico faculty 1584: 1583: 1238: 320:Nanyang Technological University 203:A History of Communication Study 55:guide to writing better articles 34: 1103:Computer-mediated communication 1007:Journal of Health Communication 992:Journal of Health Communication 977:Journal of Health Communication 898:Journal of Health Communication 848:, Vol. 31, No. 3, 2004, p. 123. 770:Journal of Health Communication 300:National University of Colombia 235:theory and introduced the term 1645:University of Michigan faculty 788:(5th ed.). New York, NY: 662:Mass Communication and Society 555:Communication in organizations 330:(1980–1981) and fellow at the 310:(1977), visiting professor at 1: 1630:Ohio State University faculty 719:Technology adoption lifecycle 629:American Behavioral Scientist 546:Rogers, E. M. (Ed.). (1976). 1225:Text and conversation theory 640:Human Communication Research 536:. New York, NY: Basic Books. 367:The Diffusion of Innovations 1640:Stanford University faculty 910:Rogers, Everett M. (2005). 782:Rogers, Everett M. (2003). 564:. New York, NY: Free Press. 557:. New York, NY: Free Press. 543:. New York, NY: Free Press. 522:. New York, NY: Free Press. 515:. New York, NY: Free Press. 506:Intercultural communication 308:New Mexico State University 179:International Communication 1676: 550:. Beverly Hills, CA: Sage. 359:When the first edition of 1635:People from Carroll, Iowa 1579: 1236: 1058: 694:Development communication 583:Handbook of communication 312:Ibero-American University 281:Michigan State University 175:Development Communication 1183:Nonviolent communication 1113:History of communication 914:Diffusion of innovations 785:Diffusion of Innovations 699:Diffusion of innovations 499:Diffusion of innovations 362:Diffusion of Innovations 347:Diffusion of innovations 324:Johns Hopkins University 243:University of New Mexico 232:diffusion of innovations 199:Communication Technology 194:Diffusion of Innovations 1620:Communication theorists 1178:Nonverbal communication 1168:Models of communication 885:Diffusion of Innovation 443:Entertainment-Education 437:Entertainment education 127:Albuquerque, New Mexico 98:Everett Mitchell Rogers 49:used on Knowledge (XXG) 679:Communication sciences 601:Communication yearbook 590:Communication Research 567:Rogers, E. M. (1969). 560:Rogers, E. M. (1973). 518:Rogers, E. M. (1986). 511:Rogers, E. M. (1994). 497:Rogers, E. M. (2003). 490:Rogers, E. M. (2008). 356: 316:University of Bayreuth 285:University of Michigan 227:Everett M. "Ev" Rogers 212:Corinne Shefner-Rogers 53:See Knowledge (XXG)'s 1330:Mediated cross-border 1052:Communication studies 684:Communication studies 529:. Norwood, NJ: Ablex. 445:. With funding from 354: 283:(1964–1973), and the 277:Ohio State University 270:Iowa State University 165:Iowa State University 154:Iowa State University 1265:Communication theory 1260:Communication design 689:Communication theory 651:Communication Theory 249:Education and career 183:Communication Theory 883:Everett M. Rogers, 742:Everett M. Rogers, 704:D. Lawrence Kincaid 411:technology adoption 304:University of Paris 289:Stanford University 1295:Discourse analysis 1220:Telecommunications 1163:Meta-communication 1014:2012-02-06 at the 999:2012-02-06 at the 984:2012-09-16 at the 792:. pp. xv–xxi. 709:Mass communication 473:2013-03-04 at the 465:Norman Lear Center 357: 1597: 1596: 808:annenberg.usc.edu 427:cancer prevention 224: 223: 89:Everett M. Rogers 83: 82: 75: 47:encyclopedic tone 18:Everett M. Rogers 16:(Redirected from 1667: 1587: 1586: 1242: 1193:Public relations 1088:Biocommunication 1045: 1038: 1031: 1022: 938: 937: 917: 907: 901: 894: 888: 881: 875: 868: 862: 855: 849: 842: 836: 829: 823: 822: 820: 819: 810:. 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Index

Everett M. Rogers
encyclopedic tone
guide to writing better articles
Learn how and when to remove this message
Carroll, Iowa
Albuquerque, New Mexico
Iowa State University
Iowa State University
Development Communication
International Communication
Communication Theory
Diffusion of Innovations
diffusion of innovations
early adopter
University of New Mexico
Carroll
Iowa
Ames
Iowa State University
Ohio State University
Michigan State University
University of Michigan
Stanford University
University of Southern California
National University of Colombia
University of Paris
New Mexico State University
Ibero-American University
University of Bayreuth
Nanyang Technological University

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