272:
Unlike health-focused magazines and television shows, health blogs are able to be updated more frequently, keeping up to date with the new and up-and-coming health related concerns. The content they publish is also far more personable and easier to access. Health blogs provide first hand information,
312:
Other health blogs such as those associated with organisations or governments, pass information to the world about products and services, policies, discoveries and such. The blog acts as a contact point with the general public, communicating the intentions, such as marketing drugs, and/or opinion of
297:
Blogs are created for several objectives, often stipulated by its authors who usually double-up as its owners. An author could be an individual or an organisation and is expected to regularly update the blog. Content published on the blog can be to influence, criticise, inform, persuade or any other
268:
while managing their experience. They have brought together users of similar interest closer to finding whatever health information they seek. With a health blog being objective, specialising on a category of interest such as nutrition or weight control, it attracts readers of similar concerns, such
184:
Started for different reasons, health blogs characterise owners' interest and objectives. Usually, the owner is the author who updates its content. The author determines the tone, language, frequency of posting, style of writing and other factors that determine the overall feel and look of the blog.
188:
Readers broadly include all those who take time to read content posted on blogs, whether as a member or by chance. They include other professionals, patients and interested individuals. Readers make the audience of the blog and its authors. They directly or indirectly contribute to the health blog
288:
They are allowing ordinary people to partake in the larger health industry. Readers share their perspective, their experiences or just their passive thoughts on what the blog publishes. Usually blogs are created by individuals voicing their experiences, opinion and/or other personal interests.
236:
is provided, analysed, presented and used. Blogging has improved the communication process, how the general public receives understands and reacts to health information. Blogs offer targeted users the possibility of easily accessing information real-time and capturing readers reactions through
308:
It could be based on real-life experiences, where the author wants a platform to communicate with others of similar concerns. They give authors, especially of personal health blogs, a platform to voice personal experiences, share and help others with a chronology of health experiences.
280:
a health blog specializes in, it serves as a health education platform, promoting health literacy to its users. Readers gain knowledge, insight, guidance and recommendations from health blogs. As people can share content with other members of community, health blogs promote
273:
as well as information based on real-life occurrences such as cancer or weight loss management, contributed by other users who have faced such predicaments. When this content is deemed trustworthy, it attracts and engages more readers in health matters.
298:
intent of communication. Unlike mainstream magazines and newspapers, which are constricted to what they write, blogs easily facilitate writing about anything that interests their authors, allowing for a more broad spectrum of focused health concerns.
331:
directing users to main or back-end sales pages. Health businesses have been known to start blogs to enhance their product and/or service promotion. An individual author can also do so, promoting self-created products and services or those of
593:
Herring, S. C., Scheidt, L. A., Bonus, S., & Wright, E. (2004). Bridging the Gap: A Genre
Analysis of Weblogs. In Proceedings of the Thirty-Seventh Hawaii International Conference on System Sciences (HICSS-37) (Ed.), Los Alamitos: IEEE
324:. An author, depending on granted administrative roles, can advertise and/or promote products and services for financial gains. Adverts, whether related to content published or not, can be a source of income for the author/administrator.
313:
the author. Authors have benefited from the viral spreading of content published within their target users. Health blogs have made it easier for contributory stakeholders to expend intent and/or necessary information to their target
169:
All these categories can have sub-categories dedicated to specific concerns within their niche. Some health blogs do not fall under any of these categories; others could be classified under more than one.
1050:
Scott, David M. (2010), The New Rules of
Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly. Hoboken, NJ: John Wiley & Sons.
833:
Kalichman, Seth C.; Weinhardt, Lance; Benotsch, Eric; DiFonzo, Kari; Luke, Webster; Austin, James (2002). "Internet Access and
Internet Use for Health Information Among People Living with HIV/AIDS".
635:
Rains, Stephen A (2007). "Perceptions of
Traditional Information Sources and Use of the World Wide Web to Seek Health Information: Findings from the Health Information National Trend Survey".
998:
Waters, Richard D (2007). "Nonprofit
Organizations Use of the Internet: A Content Analysis of Communication Trends on the Internet Sites of the Organizations on the Philanthropy 400".
147:
are mainly informational authored by doctors and such professionals. This type of blog often includes further sub-niches dedicated to individual diseases and health conditions.
625:
Blood, R. (2002). Weblogs: A history and perspective. In J. Rodzvilla (Ed.), We've Got Blog: How
Weblogs are Changing Our Culture (pp. 7–16). Cambridge MA: Perseus Publishing.
189:
through commenting, emailing and such feedback techniques. Readers have been responsible of further disseminating health information by sharing it with their social circles.
584:
McKenzie HM. Why Bother
Blogging? Motivations for Adults in the United States to Maintain a Personal Journal Blog . Raleigh, NC: North Carolina State University; 2008 65pp.
1110:
Thorbjørnsen, Helge; Supphellen, Magne; Nysveen, Herbjørn; Egil
Pedersen, Per (2002). "Building Brand Relationships Online: A Comparison of Two Interactive Applications".
221:
and varied health practitioners. There is probably a health blog accounting information on each of these fields. Health blogs have offered a platform to
225:
to channel developments, research and/or opinion. With each individual in these groups differently receiving, analysing and disseminating information,
1172:
320:
Health blogs have enabled health care stakeholders to create wealth. An author, individual or under organisation, can operate a health blog as an
173:
Blogs that only occasionally mention health are not categorised as health blogs, although they may be labeled by the author(s)/owner(s) as such.
699:
244:
It is likely that health blogs will have a considerable long-term influence on the industry as the number of health blogs continue to increase.
305:
content that is of general information contribution. Authors add their research, opinion and such to the larger wealth of health information.
67:
collaborate to seek and/or contribute health content within the standard guidelines. Although it is not a requirement, a health blog can be
1210:
289:
Readers offer their reaction to information posted on health blogs, directly or indirectly influencing the future of the health industry.
1272:
963:
Cui, Nan; Wang, Tao; Xu, Shuang (2010). "The
Influence of Social Presence on Consumers' Perceptions of the Interactivity of Web Sites".
269:
as those who seek guidance, answers and such, to participate in the fulfilling their individual objectives and those of the blog.
1553:
1838:
1494:
1059:
Eisingerich, Andreas B.; Kretschmer, Tobias (2008). "In E-Commerce, More is More". Harvard
Business Review 86 (March): 20–21.
1025:
218:
1165:
422:"Wikis, blogs and podcasts: a new generation of Web-based tools for virtual collaborative clinical practice and education"
2003:
1558:
336:. Some health blogs can be classified as shopping blogs since they directly sell health content, products and services.
95:
type of blog. There are a wide range of health blog sub-niches that include both journalistic and informative styles.
1543:
1026:"Impact of direct-to-consumer advertising on drug use varies depending on the drug, scope of advertising, and culture"
924:"The Emerging Web 2.0 Social Software: An Enabling Suite of Sociable Technologies in Health and Health Care Education"
53:
1420:
214:
1998:
1158:
1638:
1807:
1993:
1200:
883:
794:
740:
471:
328:
1943:
1242:
703:
515:"Ethical and Legal Issues in Interactive Health Communications: A Call for International Cooperation"
333:
327:
Where the health blog is owned or operated by a business organisation, it acts as the front-end user
202:
198:
29:
185:
More common authors of health blogs include medical professionals, patients and health enthusiasts.
1875:
1870:
1795:
1474:
1195:
321:
222:
154:
131:
are often authored by runners who publish their running experiences, training and related concerns.
56:, societal trends affecting health, analysis about health, business of health and health research.
1968:
1790:
1614:
1594:
1307:
1262:
1237:
1137:
980:
660:
233:
118:
75:
with its users in the creation of content. A health blog can grow in user size and operate as an
72:
1858:
1853:
1767:
1716:
1548:
1441:
1092:
945:
850:
652:
546:
486:
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402:
261:
138:
1863:
1643:
1127:
1119:
1082:
1007:
972:
935:
842:
644:
536:
526:
443:
433:
392:
382:
282:
226:
76:
64:
60:
45:
41:
1958:
1912:
1848:
1843:
1731:
1573:
1400:
1374:
1181:
908:
896:
819:
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765:
753:
499:
238:
122:
1938:
1701:
1604:
1247:
1220:
1087:
1070:
541:
514:
448:
421:
397:
370:
25:
846:
607:
Liu, SH; Liao, HL; Zeng, YT (2007). "Why people blog: an Expectancy Theory analysis".
1987:
1963:
1953:
1948:
1907:
1880:
1822:
1775:
1726:
1653:
1451:
1327:
1282:
984:
940:
923:
68:
1141:
664:
1802:
1780:
1721:
1668:
1568:
1489:
1332:
1277:
1267:
1029:
976:
277:
679:"MLA : For Health Consumers and Patients : Find Good Health Information"
678:
285:. People refer others to blogs they deem helpful in accord to the going concern.
1933:
1658:
1337:
1317:
1252:
108:
868:
779:
725:
237:
comments, emails and such. They influence, criticise, advice, sell and promote
1785:
1741:
1688:
1663:
1648:
1563:
1446:
1410:
1369:
648:
371:"JMIR—Examining the Medical Blogosphere: An Online Survey of Medical Bloggers"
350:
345:
302:
40:
A health blog can cover diverse health related concerns such as nutrition and
1917:
1900:
1736:
1711:
1673:
1522:
1484:
1479:
1425:
1395:
1312:
564:
253:
206:
949:
854:
656:
550:
457:
438:
406:
1096:
1895:
1812:
1746:
1678:
1499:
1466:
1456:
1405:
1390:
1302:
1232:
700:"Blogs and Wikis – Use Blogs and Wikis to Do Health and Medical Research"
314:
1132:
531:
1885:
1683:
1415:
1342:
1297:
1257:
257:
229:
has been diversified and enhanced through personal blogs and websites.
210:
181:
Health blog users can be broadly categorized into authors and readers.
49:
1123:
387:
1890:
1599:
1527:
1517:
472:
http://www.defense.gov/transformation/articles/2006-06/ta062906b.html
153:
contain information concerned with aspects of a healthy life such as
1011:
1292:
1150:
265:
141:
and physical training to teach and provide guidance on exercising.
1817:
1706:
1609:
1589:
1322:
1205:
1154:
28:
that cover health topics, events and/or related content of the
1509:
87:
Health blogs can be broadly categorized as either a personal
252:
Health blogs offer readers a platform to source answers,
369:
Kovic, Ivor; Lulic, Ileana; Brumini, Gordana (2008).
1926:
1831:
1766:
1759:
1627:
1582:
1536:
1508:
1465:
1434:
1383:
1362:
1355:
1219:
107:offer dieting information or a personal journal of
922:Kamel Boulos, Maged N.; Wheeler, Steve (2007).
1071:"Advertising health: the case for counter-ads"
1166:
8:
869:http://www.burstmedia.com/pdf/2005_03_01.pdf
780:http://www.burstmedia.com/pdf/2007_08_01.pdf
726:http://www.burstmedia.com/pdf/2008_06_01.pdf
420:Boulos, MNK; Maramba, I; Wheeler, S (2006).
1763:
1631:
1359:
1225:
1173:
1159:
1151:
928:Health Information & Libraries Journal
1131:
1086:
939:
540:
530:
447:
437:
396:
386:
205:in diverse fields that include medicine,
117:are more focused on nutritional balance,
361:
904:
892:
881:
815:
803:
792:
761:
749:
738:
495:
484:
1000:Nonprofit Management & Leadership
602:
600:
7:
375:Journal of Medical Internet Research
98:The most common sub-niches include:
163:that focus on emotional well-being.
965:Journal of Interactive Advertising
232:Health blogs have transformed how
14:
1112:Journal of Interactive Marketing
941:10.1111/j.1471-1842.2007.00701.x
835:Patient Education and Counseling
1069:Dorfman, L; Wallack, L (1993).
637:Journal of Health Communication
565:"Uses of Blogs | Snurblog"
977:10.1080/15252019.2010.10722176
301:Health blogs allow authors to
1:
847:10.1016/s0738-3991(01)00134-3
609:Issues in Information Systems
241:and related health concerns.
193:Impact on the health industry
121:and related concerns such as
293:From the author's standpoint
248:From the reader's standpoint
1544:Inter-process communication
145:Disease and disorder blogs
135:Training and exercise blogs
32:and the general community.
2020:
1211:Web syndication technology
292:
247:
1697:
1634:
1228:
1188:
649:10.1080/10810730701619992
115:Nutrition and food blogs
63:platform, where diverse
18:Blogs relating to health
891:Cite journal requires
802:Cite journal requires
748:Cite journal requires
439:10.1186/1472-6920-6-41
137:publish content about
105:Weight loss/diet blogs
513:Rodrigues, R (2000).
1944:Glossary of blogging
1908:Social communication
199:health care industry
151:Healthy living blogs
2004:Health publications
532:10.2196/jmir.2.1.e8
276:Depending on which
219:assistive personnel
1969:Uses of podcasting
1707:Collaborative blog
1702:Anonymous blogging
1595:RSS Advisory Board
1263:Electronic journal
519:J Med Internet Res
234:health information
54:disease management
1981:
1980:
1977:
1976:
1768:Alternative media
1755:
1754:
1717:Instant messaging
1623:
1622:
1351:
1350:
1124:10.1002/dir.10034
1075:Public Health Rep
903:Missing or empty
814:Missing or empty
760:Missing or empty
706:on March 23, 2012
494:Missing or empty
388:10.2196/jmir.1118
139:physical exercise
2011:
1764:
1644:Enhanced podcast
1632:
1360:
1226:
1175:
1168:
1161:
1152:
1146:
1145:
1135:
1107:
1101:
1100:
1090:
1066:
1060:
1057:
1051:
1048:
1042:
1041:
1039:
1037:
1032:on July 23, 2012
1028:. Archived from
1022:
1016:
1015:
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989:
988:
960:
954:
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943:
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913:
912:
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900:
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865:
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858:
830:
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805:
800:
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790:
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769:
763:
757:
751:
746:
744:
736:
734:
732:
722:
716:
715:
713:
711:
702:. Archived from
696:
690:
689:
687:
685:
675:
669:
668:
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623:
617:
616:
604:
595:
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582:
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561:
555:
554:
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510:
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482:
480:
478:
468:
462:
461:
451:
441:
417:
411:
410:
400:
390:
366:
283:community health
227:health promotion
203:health providers
93:information site
77:online community
61:health education
2019:
2018:
2014:
2013:
2012:
2010:
2009:
2008:
1999:Health websites
1984:
1983:
1982:
1973:
1959:Slashdot effect
1922:
1913:Social software
1827:
1751:
1732:Mobile blogging
1693:
1619:
1578:
1574:Streaming media
1532:
1504:
1461:
1457:Synchronization
1430:
1379:
1375:Feed URI scheme
1347:
1243:Classical music
1215:
1184:
1182:Web syndication
1179:
1149:
1109:
1108:
1104:
1068:
1067:
1063:
1058:
1054:
1049:
1045:
1035:
1033:
1024:
1023:
1019:
1012:10.1002/nml.171
997:
996:
992:
962:
961:
957:
921:
920:
916:
902:
890:
880:
873:
871:
867:
866:
862:
832:
831:
827:
813:
801:
791:
784:
782:
778:
777:
773:
759:
747:
737:
730:
728:
724:
723:
719:
709:
707:
698:
697:
693:
683:
681:
677:
676:
672:
634:
633:
629:
624:
620:
606:
605:
598:
592:
588:
583:
579:
569:
567:
563:
562:
558:
512:
511:
507:
493:
483:
476:
474:
470:
469:
465:
419:
418:
414:
368:
367:
363:
359:
342:
322:online business
295:
250:
239:health literacy
195:
179:
161:Self help blogs
85:
71:, engaging and
38:
30:health industry
19:
12:
11:
5:
2017:
2015:
2007:
2006:
2001:
1996:
1986:
1985:
1979:
1978:
1975:
1974:
1972:
1971:
1966:
1961:
1956:
1951:
1946:
1941:
1939:Escribitionist
1936:
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1924:
1923:
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1920:
1915:
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1905:
1904:
1903:
1898:
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1873:
1868:
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1861:
1856:
1851:
1846:
1835:
1833:
1829:
1828:
1826:
1825:
1820:
1815:
1810:
1808:Search engines
1805:
1800:
1799:
1798:
1793:
1783:
1778:
1772:
1770:
1761:
1757:
1756:
1753:
1752:
1750:
1749:
1744:
1742:Video blogging
1739:
1734:
1729:
1724:
1719:
1714:
1709:
1704:
1698:
1695:
1694:
1692:
1691:
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1641:
1635:
1629:
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1624:
1621:
1620:
1618:
1617:
1612:
1607:
1605:World Wide Web
1602:
1597:
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1566:
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1203:
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1189:
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1177:
1170:
1163:
1155:
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1147:
1102:
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1017:
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860:
825:
804:|journal=
771:
750:|journal=
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670:
627:
618:
596:
586:
577:
556:
505:
463:
412:
360:
358:
355:
354:
353:
348:
341:
338:
294:
291:
249:
246:
194:
191:
178:
175:
167:
166:
165:
164:
158:
148:
142:
132:
129:Running blogs
126:
123:healthy eating
112:
84:
81:
50:weight control
37:
34:
17:
13:
10:
9:
6:
4:
3:
2:
2016:
2005:
2002:
2000:
1997:
1995:
1992:
1991:
1989:
1970:
1967:
1965:
1964:Spam in blogs
1962:
1960:
1957:
1955:
1954:Posting style
1952:
1950:
1949:Pay per click
1947:
1945:
1942:
1940:
1937:
1935:
1932:
1931:
1929:
1925:
1919:
1916:
1914:
1911:
1909:
1906:
1902:
1899:
1897:
1894:
1893:
1892:
1889:
1887:
1884:
1882:
1881:Broadcatching
1879:
1877:
1874:
1872:
1869:
1865:
1862:
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1857:
1855:
1852:
1850:
1847:
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1842:
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1837:
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1834:
1830:
1824:
1823:Web directory
1821:
1819:
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1801:
1797:
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1665:
1662:
1660:
1657:
1655:
1654:Narrowcasting
1652:
1650:
1647:
1645:
1642:
1640:
1639:Audio podcast
1637:
1636:
1633:
1630:
1626:
1616:
1613:
1611:
1608:
1606:
1603:
1601:
1598:
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1747:Motovlogging
1722:Liveblogging
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1133:11250/299131
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1934:Blogosphere
1839:Aggregation
1659:Peercasting
1559:Referencing
1253:Dream diary
934:(1): 2–23.
119:supplements
109:weight loss
69:interactive
26:niche blogs
1988:Categories
1832:Micromedia
1786:Journalism
1689:Web series
1664:Screencast
1649:Mobilecast
1564:RSS editor
1447:Geotagging
1411:Reblogging
1370:BitTorrent
1356:Technology
1201:Podcasting
615:: 232–237.
381:(3): e28.
357:References
351:Health 3.0
346:Health 2.0
334:affiliates
36:Definition
1918:Web Slice
1776:Carnivals
1737:Spam blog
1727:Microblog
1712:Columnist
1674:Videocast
1485:Photofeed
1480:Data feed
1475:Atom feed
1435:Mechanism
1426:Trackback
1396:Permalink
1323:Political
1313:Photoblog
1248:Corporate
1036:April 13,
985:143560156
874:April 13,
785:April 13,
731:April 13,
710:April 13,
684:April 13,
570:April 13,
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1500:Web feed
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1467:Memetics
1421:Rollback
1406:Pingback
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315:audience
266:guidance
155:wellness
1927:Related
1886:Hashtag
1876:AtomPub
1791:Citizen
1781:Fiction
1684:Webtoon
1416:Refback
1363:General
1343:Warblog
1333:Reverse
1328:Project
1298:Lifelog
1278:Fashion
1258:Edublog
1192:History
1097:8265756
1088:1403454
542:1761840
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398:2626433
303:publish
264:and/or
262:support
258:opinion
211:nursing
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1891:NewsML
1859:Search
1854:Review
1600:Usenet
1554:Mashup
1537:Social
1528:RSS TV
1518:GeoRSS
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1338:Travel
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1628:Form
1615:XOXO
1610:XBEL
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