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Ida did a lot more during her life including numerous charitable organizations which she supported or founded later in her life. A few Jewish Causes she and her husband became involved in included Anti-Defamation League of B'nai B'rith and the United Jewish Appeal. The United Jewish Appeal focused on
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In 1942, Ida and
William presented Solomon Rosenthal's collection of Hebrew books to New York University. This went on to become the William and Ida Rosenthal Collection. Ten years later a foundation in honor of Ida made sure a librarian would be paid to care for the collection. During this period
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The
Maidenform bra originated as an accessory to improve the fit of the dresses they sold, but it became so popular that they began to sell it separately. Their product was a major improvement over previous bras, because they used cups that supported and conformed to the breasts, rather than
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The couple founded Camp Lewis in
Rockaway, New Jersey in 1943 for the Boy Scouts of America, in memory of their son Lewis, who died in 1930 at the age of 23. The camp continued to operate as of 2023.
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During World War II her company
Maidenform designed and produced vest for homing pigeons. These vest allowed paratroopers to carry birds with them when they parachuted behind enemy lines.
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140:. Ida is considered to be the creator of the modern bra and her company Maidenform went on to become the most successful bra manufacturer in the world.
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237:. In 1942, Ida received a patent for an adjustable fastener. During this time, Maidenform was also known for its racy newspaper ads featuring
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her (maiden) name to Cohen. Those who knew her well called her Itel. In 1907 she got married and partnershiped with her husband.
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and Enid's retirement, the partnership was very successful and expanded into markets across the United States, Europe and
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Today
Maidenform is owned by Hanesbrands and is currently being run by Ida's Granddaughter, Elizabeth Coleman.
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they also established the Ida and
William Rosenthal Fellowship in Judaica and Hebraic at New York University.
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to focus solely on their most popular product, brassieres (although the company later produced
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Businesswoman, dressmaker and inventor of the modern brassiere, She is the co-founder of
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Jewish Heroes & Heroines of
America: 150 True Stories of American Jewish Heroism.
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After
William's death in 1958, Ida became the company president. Ida died in 1973 of
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164:. her father was a Hebrew scholar and her mother ran a small general store.
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At the age of 18, she emigrated to the United States, following her fiancé
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292:"Birth of Ida Cohen Rosenthal, co-founder of Maidenform January 9, 1886"
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providing to relief to Jewish
Europeans during and following WWII.
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The Family: Three
Journeys into the Heart of the Twentieth Century
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Hanes agrees to buy Iselin-based Maidenform for $ 575 million
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Lemelson Center for the Study of Invention and Innovation
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Emigrants from the Russian Empire to the United States
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Advertisement used to promote Maidenform bras in 1961.
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553:"Ida Rosenthal, Co-Founder of Maidenform Dies"
469:"Ida Rosenthal, Co-Founder of Maidenform Dies"
112:Beatrice Rosenthal Coleman and Lewis Rosenthal
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136:dressmaker and businesswoman who co-founded
548:. Smithsonian Institution Archives Center.
372:Past and Promise: Lives of New Jersey Women
525:Hollywood, FL: Lifetime Books, Inc., 1996.
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571:Star-Ledger, A. F. | T. (2013, July 24).
332:"INNOVATORS GALLERY: Ida Cohen Rosenthal"
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397:"RUSSIA | Ida & William Rosenthal"
233:, and William invented a standard for
599:American manufacturing businesspeople
544:Snyder, Jennifer and Minnick, Mimi.
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245:"I dreamed... in a Maidenform Bra."
222:style (known as the "Boyish Form").
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546:Maidenform Collection, 1922-1997
374:. Scarecrow Press. p. 387.
218:flattening them as had been the
604:American fashion businesspeople
537:Ida Rosenthal: Brassiere Tycoon
534:PBS Online: They Made America.
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624:People from Valozhyn District
614:Jews from the Russian Empire
449:www.jewishvirtuallibrary.org
225:Under Ida and her husband's
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370:Burstyn, Joan N. (1990).
629:Jewish women in business
530:Ida Kaganovich Rosenthal
541:PBS Online/WGBH, 2004.
495:"Camp Lewis Home page"
425:Jewish Women's Archive
345:Laskin, David (2013).
296:Jewish Women's Archive
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198:as well). Despite the
421:"Ida Cohen Rosenthal"
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178:In 1921, along with
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243:advertising slogan
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563:January 24,
184:Maiden Form
180:Enid Bisset
79:Nationality
583:Categories
454:2023-04-18
430:2023-04-18
406:2023-04-18
349:. Viking.
278:References
227:leadership
152:family in
138:Maidenform
130:Belarusian
126:Kaganovich
92:Maidenform
481:0362-4331
253:pneumonia
235:cup sizes
144:Biography
316:21 March
312:. tut.by
241:and its
196:swimwear
192:lingerie
134:American
109:Children
82:American
220:Flapper
156:, near
58:Belarus
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150:Jewish
132:-born
99:Spouse
575:. Nj.
501:9 May
158:Minsk
154:Rakaŭ
56:(now
48:Rakaŭ
565:2018
503:2023
477:ISSN
376:ISBN
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318:2013
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