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On the other hand, critics argue that subsidies have the potential to skew the process of news selection by leading journalists to pick stories based on criteria other than their inherent importance and newsworthiness. The content of the coverage, critics contend, is also likely to be influenced,
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Zoch, Lynn M. & Molleda, Juan Carlos (2006). "Building a theoretical model of media relations using framing, information subsidies and agenda building". In Botan, C. H. & Hazleton, V. (eds.).
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and routine sources—, the latter channel is the cheapest to monitor and maintain. Relying on information provided by external sources can thus relieve the economic burden and shorten the time to
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in favour of the source organisation. From the source's point of view, the ideal goal is to have the news media view reflect as closely as possible their own.
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to the media, since it lowers the cost of news-gathering. Out of the various alternatives available to the media to collect information —
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by various sources interested in gaining access to media time and space. Typical forms of information subsidies include
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Gandy, Jr., Oscar H. (1980). "Information in health: Subsidized news?".
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Reporters and officials: The
Organization and Politics of Newsmaking
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Jacobs, Geert (1999). "Self-reference in press releases".
16:Provision of newsworthy information to the media
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73:since the subsidised materials are usually
69:that can be easily incorporated in news.
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177:. Lawrence Erlbaum. pp. 279–309.
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23:is the provision of ready-to-use
38:, as well as press seminars and
45:This information represents a
1:
160:10.1016/s0378-2166(98)00077-0
98:Media, Culture & Society
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175:Public Relations Theory II
110:10.1177/016344378000200201
131:Sigal, Leon V. (1973).
148:Journal of Pragmatics
21:information subsidy
51:investigative work
55:informal channels
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199:Public relations
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63:inverted pyramid
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154:(2): 219–242.
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104:(2): 101–115.
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36:press releases
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135:. DC Health.
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59:publication
40:conferences
28:information
194:Journalism
188:Categories
81:References
32:news media
25:newsworthy
204:Subsidies
118:144767055
47:subsidy
30:to the
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75:biased
65:) and
114:S2CID
67:style
156:doi
106:doi
19:An
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88:^
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102:2
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