244:) based on purchasing habits, or through in-store promotions tied to specific purchases or coupons. PC Financial credit card users also earn points based on the dollar value of all purchases placed on the card through any retailer. The rate of point acquisition varies depending on which credit card is used, and whether or not the purchase made was at a Loblaw-affiliated store. For example, if a purchase was made at a participating Loblaw affiliate, then the stated rate is 10 points for every dollar spent on a PC Mastercard, 20 points per dollar on a PC World Mastercard and 30 points per dollar on a PC World Elite Mastercard. As 1000 PC Points are valued at $ 1, the minimum rate of return is 1%. Promotions are sometimes used to give bonus points on specific products.
187:. Users were instructed to transition their existing PC Plus and Optimum accounts online or do so in person and exchange their cards at Loblaw grocery or Shoppers Drug Mart locations. There were also several technical issues on-launch, including errors when creating an account on the PC Optimum app, the PC Optimum website being down for several hours, stores not giving out new cards, as well as some users' points not being transferred to the new service correctly. Loblaw acknowledged these difficulties, stating that they were aware "that the transition has not been smooth for some", and were working with customers to rectify them. As was the case before, only Shoppers Drug Mart locations will offer base points on purchases, at 15 points per dollar spent.
27:
275:
Unlike many other retail loyalty schemes, customers must buys specific products to earn points. It is possible to spend several hundred dollars in a single grocery transaction and not receive any points at all through the standard loyalty program. Specific credit cards affiliated with
Loblaws offer
190:
Several glitches and errors were related to the launch of the PC Optimum program; such as difficulty in merging points, missing and stolen points, and several technical issues. According to a Loblaw financial report, the expenses associated with the creation of the PC Optimum brand was 189 million
284:
Announced in
November 2017 as a pilot program, PC Insiders is a $ 99 per year (or $ 9.99 per month) pilot program for PC Plus members. The program includes bonus points on diapers, infant formula, PC Organics products, Joe Fresh products, and on the Shoppers Drug Mart beauty website. In addition,
90:
255:
1). Customers must also have a second form of payment once points are redeemed (as customers can only use points in multiples of 10,000) if they do not want to overspend their points. Points can not be redeemed for gift cards,
131:
Launched on 1 February 2018, the program allows shoppers to earn points based on specific purchases at Loblaw grocery store locations, including in-store promotions, personalized offers delivered via the PC Optimum website and
895:
1651:
214:. The partnership officially launched August 2018, with 10 points being awarded for every litre of gas and every dollar spent on other eligible purchases (including
1277:
329:
920:
460:
289:, complimentary online shipping, and a PC Travel credit. In December 2018, the program exited its pilot phase and became available to all PC Optimum members.
2116:
1216:
229:
639:
382:
1112:
408:
844:
692:
1644:
1164:
167:
In
January 2017, an Ottawa man was arrested for fraud and money laundering for the redemption of points from stolen PC Plus accounts to purchase
1008:
717:
561:
1270:
1637:
1570:
1035:
1829:
1538:
2111:
1263:
611:
221:
In April 2019, Loblaw announced a trial program under which customers can receive free bonus points for opting into online
744:
240:
Customers earn points for purchasing specific weekly "loaded offers" (which are managed from the PC Optimum website and
211:
586:
2090:
1442:
1060:
665:
512:
486:
1472:
1447:
1337:
870:
1467:
1462:
251:
or other rewards. Points may be redeemed once a customer has reached a total of 10,000 or more (1,000 points =
1971:
1946:
1918:
1783:
1715:
1674:
1576:
1504:
269:
222:
1823:
1720:
1381:
1139:"Almost half of consumers who switched credit cards were looking for better rewards program, survey shows"
819:
1928:
1898:
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1778:
1597:
1363:
1286:
769:
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1524:
1368:
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1989:
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1307:
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1312:
996:
795:
537:
2085:
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2042:
1773:
1190:
303:
693:"Loblaw shrugs off PC Optimum card glitches, signs up 6 million customers amid fierce competition"
276:
bonus points based on purchases themselves. One such credit card is
President's Choice Financial.
1745:
1564:
1484:
1479:
1294:
180:
137:
121:
1592:
1086:
89:
1961:
1684:
434:
210:, which launched in Canada as part of the 2017 acquisition of Loblaw's gas station network by
796:"Esso moves to affiliate itself with PC Optimum, no longer Aeroplan, in loyalty point switch"
2075:
1976:
1941:
1893:
1888:
1813:
1768:
1679:
1408:
1302:
820:"Mobil brand of gas stations to launch in Canada after deal for 213 Loblaws-owned locations"
461:"Loblaws' digital PC Plus loyalty program expected to add 'hundreds of millions' in revenue"
109:
65:
2052:
2009:
1951:
1660:
1417:
1392:
1387:
1332:
1322:
946:"Privacy commissioner investigating customer claims they can't delete PC Optimum accounts"
257:
105:
1883:
612:"Shoppers Optimum merging with PC Plus points to make 1 loyalty program for both stores"
183:'s similar Optimum program (Loblaw Companies had previously acquired the chain) to form
2047:
1808:
1499:
1221:
2105:
2067:
1936:
1607:
1509:
357:"PC Optimum coming Feb. 1: Here are the winners and the losers in the points merger"
2004:
1878:
1868:
1740:
1725:
1397:
1327:
195:
148:
locations. These points can be redeemed in-store for grocery and other purchases.
2057:
2014:
1984:
1873:
1858:
1760:
1755:
1689:
1422:
896:"Aeroplan loses partnership with Esso as it moves to Loblaws PC Optimum program"
871:"Esso drops Aeroplan as it picks up Loblaw's PC Optimum, Esso Extra to continue"
1191:"Loblaws pitches upgraded loyalty program for $ 9.99 a month for premium perks"
1903:
1843:
1838:
1620:*Rights to these brands in the United States are owned by different companies.
1533:
1452:
286:
241:
133:
26:
971:
2024:
1863:
1853:
1803:
1710:
1543:
1514:
1494:
1432:
298:
248:
168:
845:"Les points PC Optimum maintenant offerts chez Esso Ă la place d'AĂ©roplan"
2019:
1913:
1908:
1788:
1705:
1602:
1427:
1113:"Loblaw moves back into banking three years after cutting ties with CIBC"
215:
203:
1255:
921:"Loblaw looks to leverage loyalty data with online advertising business"
1735:
1457:
1437:
409:"Loblaw is battling Amazon for e-commerce and loyalty member supremacy"
308:
265:
261:
113:
1999:
1994:
1730:
1217:"Loblaw rolls out Amazon Prime-style loyalty program for $ 99 a year"
487:"Loblaws' new "PC Plus" loyalty program is really a game in surprise"
94:
666:"Thieves steal millions of PC Optimum points, go on shopping sprees"
538:"Missing points plague members in Loblaws switch to PC Optimum card"
1629:
562:"PC Optimum program stumbles out of the gate with technical issues"
2034:
1956:
207:
206:. PC Optimum is also accepted at the gas stations of sister brand
145:
88:
225:
based on information associated with their PC Optimum accounts.
199:
141:
1633:
1259:
1138:
945:
198:
would switch to PC Optimum as the main loyalty program for its
1248:
770:"Loblaw says earnings hit by PC Optimum, price-fixing costs"
513:"Theft of shoppers' PC Plus points prompts Loblaws warning"
164:
PC Plus launched as a digital loyalty program in May 2013.
151:
The program is available to Loblaw supermarket affiliates.
76:
1036:"7 things to know about the new PC Optimum reward program"
202:-branded gas stations, ending a 14-year relationship with
232:
in regards to the ability to delete PC Optimum accounts.
718:"PC Optimum stumbles out the gate with technical issues"
640:"How to fix problems with your new PC Optimum accounts"
330:"Loblaw to merge Shoppers Optimum and PC Plus Programs"
16:
Canadian retail loyalty program by the Loblaw
Companies
136:, as well as per-dollar spent on eligible products at
179:
On
February 1, 2018, the PC Plus program merged with
1009:"Five things to know about the merger of PC Optimum"
2066:
2033:
1970:
1927:
1822:
1754:
1698:
1667:
1585:
1557:
1523:
1407:
1356:
1293:
71:
61:
43:
33:
745:"PC Optimum launch runs into issues on day one"
587:"How to change over to the PC Optimum program"
228:In 2024, an investigation was launched by the
1645:
1271:
633:
631:
435:"7 genius ways to maximize PC Optimum points"
8:
230:Office of the Privacy Commissioner of Canada
19:
285:subscribers receive free order pickup with
1652:
1638:
1630:
1278:
1264:
1256:
25:
18:
1165:"Loblaw pilots fee-based loyalty program"
194:On March 13, 2018, Loblaw announced that
108:operated by Canadian retail conglomerate
407:Charlebois, Slyvian (19 December 2018).
93:The PC Optimum mobile app running on an
320:
112:; it was created through the merger of
328:Sagan, Aleksandra (8 November 2017).
7:
383:"Another Blundering Loyalty Program"
171:worth hundreds of dollars in value.
2117:Customer loyalty programs in Canada
1163:Laird, Kristin (20 November 2017).
1085:Owainati, Hyder (31 January 2020).
1034:Gibillini, Nicole (February 2018).
1015:. The Canadian Press. February 2018
1215:Edmiston, Jake (6 December 2018).
1087:"How the PC Optimum program works"
218:and convenience store purchases).
14:
459:Jackson, Brian (12 August 2014).
433:Cazzin, Julie (31 January 2018).
1189:Evans, Pete (20 November 2017).
894:Marowits, Ross (13 March 2018).
247:Points can be redeemed for free
1567:(Loblaws at Maple Leaf Gardens)
995:PC Points promotional website:
1573:(Dominion at Memorial Stadium)
381:Carrick, Rob (27 March 2018).
1:
638:Cazzin, Julie (7 May 2018).
212:Brookfield Business Partners
2091:Trading stamps in Hong Kong
2133:
1616:
1137:Naidu-Ghelani, Rajeshni.
24:
1468:Real Canadian Superstore
1463:Real Atlantic Superstore
593:. Bell Media. 2018-02-01
568:. Bell Media. 2018-02-01
1919:Velocity Frequent Flyer
1675:Cashback reward program
1577:Weston Centre (Toronto)
1505:Your Independent Grocer
270:prescription medication
223:behavioural advertising
1382:George Weston Bakeries
413:The Hamilton Spectator
98:
1899:Qantas Frequent Flyer
1779:Flybuys (New Zealand)
1598:National Supermarkets
1490:T & T Supermarket
1287:George Weston Limited
92:
49:; 6 years ago
47:February 1, 2018
2086:S&H Green Stamps
1990:Capital One Shopping
1784:Hudson's Bay Rewards
1357:Food or drink brands
952:. The Canadian Press
851:(in Canadian French)
849:Le Journal de Québec
776:. The Canadian Press
336:. The Canadian Press
2081:Green Shield Stamps
2043:Canadian Tire money
1774:Flybuys (Australia)
1295:Corporate directors
304:Canadian Tire money
21:
2112:President's Choice
1889:Miles & Smiles
1849:Aeroméxico Rewards
1746:Student Price Card
1565:Maple Leaf Gardens
1525:President's Choice
1480:Shoppers Drug Mart
1117:The Globe and Mail
900:The Globe and Mail
485:Brunsdon, Denice.
387:The Globe and Mail
334:The Globe and Mail
181:Shoppers Drug Mart
138:Shoppers Drug Mart
122:Shoppers Drug Mart
99:
2099:
2098:
1937:Choice Privileges
1685:Incentive program
1627:
1626:
1111:Bradshaw, James.
843:Tremblay, Diane.
491:Canadian Business
87:
86:
2124:
2076:Blue Chip Stamps
1947:IHG Rewards Club
1914:JetBlue TrueBlue
1894:Norwegian Reward
1884:Miles & More
1814:Triangle Rewards
1769:Everyday Rewards
1680:Cashback website
1661:Loyalty programs
1654:
1647:
1640:
1631:
1571:Memorial Stadium
1409:Loblaw Companies
1348:Barbara Stymiest
1303:Galen Weston Jr.
1280:
1273:
1266:
1257:
1252:
1251:
1249:Official website
1234:
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1186:
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792:
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766:
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734:
733:
731:
729:
714:
708:
707:
705:
703:
688:
682:
681:
679:
677:
664:Harris, Sophia.
661:
655:
654:
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635:
626:
625:
623:
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583:
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378:
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352:
346:
345:
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325:
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126:Shoppers Optimum
110:Loblaw Companies
83:
80:
78:
66:Loblaw Companies
57:
55:
50:
39:Shoppers Optimum
29:
22:
2132:
2131:
2127:
2126:
2125:
2123:
2122:
2121:
2102:
2101:
2100:
2095:
2062:
2053:My Coke Rewards
2029:
2010:Rakuten Rewards
1975:
1972:Online shopping
1966:
1962:Wyndham Rewards
1952:Marriott Bonvoy
1923:
1825:
1824:Frequent-flyer
1818:
1759:
1750:
1694:
1663:
1658:
1628:
1623:
1612:
1581:
1553:
1519:
1403:
1388:Interbake Foods
1374:Country Harvest
1352:
1343:Christi Strauss
1333:Robert Prichard
1323:Sarabjit Marwah
1308:Paviter Binning
1289:
1284:
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1246:
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1238:
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1227:
1225:
1214:
1213:
1209:
1199:
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1188:
1187:
1183:
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1169:Canadian Grocer
1162:
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1136:
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1058:
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1032:
1028:
1018:
1016:
1007:
1006:
1002:
997:About PC points
994:
990:
980:
978:
972:"PC Mastercard"
970:
969:
965:
955:
953:
944:
943:
939:
930:
928:
919:
918:
914:
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868:
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842:
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837:
828:
826:
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817:
813:
804:
802:
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793:
789:
779:
777:
768:
767:
763:
753:
751:
742:
741:
737:
727:
725:
724:. February 2018
716:
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646:
637:
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569:
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531:
521:
519:
511:Burke, Ashley.
510:
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505:
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493:
484:
483:
479:
469:
467:
458:
457:
453:
443:
441:
432:
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375:
365:
363:
354:
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349:
339:
337:
327:
326:
322:
317:
295:
282:
266:lottery tickets
252:
238:
177:
162:
157:
106:loyalty program
75:
53:
51:
48:
38:
17:
12:
11:
5:
2130:
2128:
2120:
2119:
2114:
2104:
2103:
2097:
2096:
2094:
2093:
2088:
2083:
2078:
2072:
2070:
2068:Trading stamps
2064:
2063:
2061:
2060:
2055:
2050:
2048:Disney Dollars
2045:
2039:
2037:
2031:
2030:
2028:
2027:
2022:
2017:
2012:
2007:
2002:
1997:
1992:
1987:
1981:
1979:
1968:
1967:
1965:
1964:
1959:
1957:World Of Hyatt
1954:
1949:
1944:
1939:
1933:
1931:
1929:Hotel programs
1925:
1924:
1922:
1921:
1916:
1911:
1906:
1901:
1896:
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1856:
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1809:Tesco Clubcard
1806:
1801:
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1500:Wholesale Club
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1440:
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1414:
1412:
1405:
1404:
1402:
1401:
1400:(Canada only)*
1395:
1390:
1385:
1379:
1376:
1371:
1366:
1364:Arnie's Bagels
1360:
1358:
1354:
1353:
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1350:
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1320:
1318:Nancy Lockhart
1315:
1313:Andrew Ferrier
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1241:External links
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1222:Financial Post
1207:
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1155:
1129:
1103:
1077:
1052:
1026:
1000:
988:
963:
937:
925:Financial Post
912:
886:
869:Alini, Erica.
861:
835:
811:
787:
761:
749:Yahoo Finance!
735:
709:
697:Financial Post
691:Shaw, Hollie.
683:
656:
627:
603:
578:
553:
529:
503:
477:
451:
425:
399:
373:
355:Alini, Erica.
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2018:
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2013:
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1942:Hilton Honors
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1756:Chain stores
1741:Student Edge
1726:More Rewards
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1398:Wonder Bread
1328:Gordon Nixon
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1174:20 November
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2106:Categories
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1844:Asia Miles
1839:AAdvantage
1799:PC Optimum
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1065:PC Optimum
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880:2018-09-11
855:2018-08-23
829:2017-10-28
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621:2017-11-08
597:2018-02-01
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439:Moneysense
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175:PC Optimum
169:gift cards
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616:CBC News
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