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product called 'Fukk'. He tries to sell his idea to the company for $ 3 million, but discovers his former roommate and friend Sneaky Pete has already claimed the trademark. This leads Scat to move out of their shared apartment and stay with Cindy, his on-and-off girlfriend. She eventually kicks him
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out, and he ends up living with 6, a marketing executive, and Tina, her film student roommate. Scat leads the summer marketing campaign for Coca-Cola and makes it a success. He then attempts to sabotage Sneaky Pete's secret project for Coca-Cola: the first ever feature-length advertising film.
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and corporate marketing strategies. It was adapted into the 2013 film
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In 2006, Coca-Cola introduced a coffee-flavored soft drink called
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