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Software publishers often license software from the original author-developers with specific limitations, such as a time limit or geographical region for a royalty consideration. The terms of licensing vary enormously, and are typically secret.
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The author-developers may use publishers to reach larger or foreign markets. Typically, the publisher will bear most of the cost of entering these markets. In return they pay the developer an agreed upon royalty payment.
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The duties of the publisher can vary greatly depending on the agreement reached between the parties. Duties can include:
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Publishers may also use developers to create software to meet a market need that the publisher has identified.
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Advertising in the local market - this includes creating the advertising as well as paying to have it displayed
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Profit from
Software Ecosystems: Business Models, Ecosystems and Partnerships in the Software Industry
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The Bureau of Labor
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Develop the many sales channels in order to reach the largest audience
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This article about a technological corporation or company is a
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Translating language elements into the local language
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Building demand for the software in the local market
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