258:, the same syndicator will normally charge a fee to small stations and may charge nothing to stations with moderate listenership. Each arrangement depends on whether the station can deliver enough listeners to allow the syndicator to earn money from ad sales. Syndicated programs normally carry a number of their own advertisements that must be played during commercial breaks, but set aside time for local stations to play their own advertisements.
337:(through independent promoters) may also purchase brokered time on music stations to have the station play a new single as a "preview", which has the potential to be inserted onto a station's general playlist but has not received the traction to do so. These spots are often the length of the song with an introduction and disclaimer at the end of the song stating the artist, album title, and releasing label, and come under titles such as
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on television. Others are hobby programs or vanity programs paid for by the host and/or their supporters, and may be intended to promote the host's personality, for instance in preparation for a political campaign, or to promote a product, service or business that the host is closely associated with.
353:
Oftentimes broadcasters will seek the help of an ad agency to secure a brokered radio show. Agencies such as I Buy Time in Dallas, Texas or
Bayliss Media Group in Los Angeles, California have the knowledge on how to negotiate a lower per-hour rate than what may be quoted by the radio station to the
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or news programming, and may even include calls from actual listeners (or actors playing the part of listeners). The programs are a specific type of infomercial, as they focus on a topic related to the product and repeatedly steer listeners and "callers" to a particular website and/or
278:
and prognosticators to fit their format, while news and talk radio stations will often rely on brokered programs that sell vitamin or nutritional supplements, financial planning products and services, and alternative medical products, fitting those stations' older audiences.
48:) is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot commercials. A brokered program is typically not capable of garnering enough support from
204:. In the case of professional football, brokered programming has typically not been feasible in the long term, as the sport requires rights fees to make it viable; leagues that have relied on brokering television time have collapsed in short order due to financial losses.
326:), usually involves the show itself lining up its own advertising and paying the station for its airtime. The idea reduces the risk for the station and assures the show remains on the air as long as the show's producers continue to pay the station's airtime fee.
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deals in mind rather than the actual team matchup, which is mainly prevalent with nationally-ranked high school athletic powers that do not play traditional local schedules against local opponents and highlight certain heavily-recruited players.
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Certain mainstream sports and entertainment broadcasts may resort to buying brokered airtime to air on television if they cannot secure a deal that pays rights fees or a barter agreement. Examples include the last years of the
152:
in order to purchase the product being featured. Although presented in the style of live programs, these are typically pre-recorded and supplied to stations on tape, disc, or digital downloadable formats, such as MP3 files.
261:
Stations also frequently employ one or more of their own hosts, but at some small stations these hosts may be unpaid volunteers motivated by the chance to promote an agenda, gain personal exposure or get work experience.
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stations, use brokered programming to fill holes in some dayparts, especially during the late-night hours and weekends. The format of brokered programs varies; many sports radio stations will use brokered programs from
167:
at either the beginning or the end of the program (or both), usually read by the program's host or (most often) by a separate announcer; some radio stations play a standard disclaimer before all such programs.
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Sometimes, even programs dealing with gardening and home improvement (usually presented on weekend mornings on many talk radio stations) are broadcast under a brokered arrangement, as was the case with
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stations that are dedicated to the brokered format, selling time for as little as 15 minutes or even selling the entire broadcasting day to a single entity, with the station holding the
725:
298:; there are also religious stations that rely primarily on brokered programs, and these stations often get the derisive title of "pay for pray," a play on the unethical practice of "
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and providing the facilities. That long-form type of brokered programming is especially popular among ethnic and religious broadcasters as well as with privately owned U.S.-based
578:
322:
Brokered programs are not exclusive to talk radio; music radio programs can also be brokered. The brokered format, popular among specialty and niche music formats (e.g.
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laws and the playing of the song, as it is paid for, cannot be applied to song popularity charts, as has happened in the early 2000s with some forms of this concept.
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in the U.S. and Canada. However, in the case of television stations, LMA's do not count towards caps in the U.S.
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Brokered commercial programs promote products or services by scripting shows made to sound similar to
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Common examples are religious and political programs and talk-show-format programs similar to
627:"League on Fire: The Curious Rise and Spectacular Crash of the Alliance of American Football"
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341:. The segments must be carefully disclaimed by the record companies so as to not violate
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Program time is often brokered to churches on Sunday mornings in a manner that parallels
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also pad their non-play-by-play schedule with brokered shows catering to niches like
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to pay for itself, and may be controversial, esoteric or an advertisement in itself.
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of multi-topic, ad-supported talk shows may pay a fee to stations with very large
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slots and to augment income from spot-advertisement sales during normal programs.
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Such programming is most common on talk radio stations and used to fill non-
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The use of brokered programming varies by station -- some stations, mainly
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Canadian talk radio station discusses adopting its first brokered program
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700:"Payola suit citing Triple M is settled - Isthmus | the Daily Page"
17:
579:"Mark Gerberich, Three Former PBA Stars Inducted into PBA Hall of Fame"
363:
90: in this section. Unsourced material may be challenged and removed.
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and basketball games are brokered more with the specific purposes of
188:
venture in the mid-1990s, professional football leagues such as the
673:"Radio host Neil Sperry's gardening show on KRLD-AM to be canceled"
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213:
370:(LMA). Like owning a station, this counts toward United States
362:
If a station sells all of its time to a programmer, essentially
389:
59:
136:, with the producer paying multiple stations an airtime fee.
34:
Model where a show's producer pays a broadcaster for air time
376:
128:
A live vanity show may be carried on several stations by
726:"You Can Change the Channel, but Local News Is the Same"
406:
27:"Blocktime" redirects here. For other uses, see
386:Examples of brokered, non-religious programming
291:before his show was canceled outright in 2010.
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609:"UFL teeters on brink of financial implosion"
8:
654:"CBS Expands Lucas Oil Motorsports Coverage"
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581:. pba.com. February 13, 2017. Archived from
302:" on music stations. There are also some
106:Learn how and when to remove this message
140:often produce this kind of programming.
559:
7:
88:adding citations to reliable sources
751:"On Air Sports Marketing: Services"
671:Simnacher, Joe (February 5, 2010).
378:(CRTC) caps that prevent excessive
426:Financial planning/advice/services
25:
372:Federal Communications Commission
200:events produced and sponsored by
163:Most of these programs feature a
607:Florio, Mike (October 3, 2012).
496:Calling All Sports With Roc and
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380:concentration of media ownership
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138:Financial advisors and planners
75:needs additional citations for
724:Stelter, Brian (29 May 2012).
349:Brokered time through agencies
1:
194:Alliance of American Football
801:
625:Orr, Conor (May 1, 2019).
358:Local marketing agreements
150:toll-free telephone number
26:
368:local marketing agreement
230:name, image, and likeness
175:Professional Bowlers Tour
755:onairsportsmarketing.com
354:individual broadcaster.
206:Regional sports networks
678:The Dallas Morning News
780:Television programming
611:. ProFootballTalk.com.
543:(for cable television)
190:United Football League
366:the station, it is a
180:Major League Baseball
775:Brokered programming
585:on February 16, 2017
441:The Mutual Fund Show
407:adding missing items
318:Music radio programs
222:high school football
218:all-terrain vehicles
185:The Baseball Network
84:improve this article
38:Brokered programming
276:sports handicappers
220:. Some packages of
785:Radio broadcasting
730:The New York Times
632:Sports Illustrated
405:; you can help by
226:college recruiting
210:high school sports
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308:broadcast license
287:gardening expert
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733:. Retrieved
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682:. Retrieved
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658:lucasoil.com
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636:. Retrieved
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589:February 16,
587:. Retrieved
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82:Please help
77:verification
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45:
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37:
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548:Advertising
535:Infomercial
479:Ernest Tubb
414:August 2008
324:polka music
289:Neil Sperry
248:syndicators
228:and future
198:motorsports
125:infomercial
769:Categories
710:2008-04-20
530:Talk radio
403:incomplete
374:(FCC) and
339:CD Preview
267:news radio
254:-verified
242:Talk radio
165:disclaimer
158:prime time
145:talk radio
29:Block time
554:Footnotes
448:Ray Lucia
202:Lucas Oil
134:simulcast
46:blocktime
524:See also
304:AM radio
252:Arbitron
56:Overview
42:time-buy
18:Time-buy
364:leasing
735:30 May
638:May 5,
498:Manuch
490:Sports
343:payola
216:, and
196:, and
514:(via
472:Music
456:Other
434:with
237:Radio
214:poker
737:2012
686:2013
640:2019
591:2017
466:Show
462:The
450:Show
446:The
285:KRLD
269:and
192:and
44:and
481:'s
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132:or
86:by
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