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124:. This variety is often popular with designers who feel that it creates a more characterful effect. Its complex history has left it with several unexpected features; for instance, in some digital releases, the default bold weight is more condensed than the regular weight, the opposite of the norm, with a wider bold offered as an alternative.
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The family include five fonts in one weight and one width, with five different styles inside glyph outlines. OpenType features include case-sensitive forms, numerators/denominators, fractions, standard ligatures, localized forms, sub/superscript, proportional/lining figures, glyph (de)composition,
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Explaining why he often uses Trade Gothic in an article for HiLoBrow, designer Tony Leone wrote that Trade Gothic, especially its Bold
Condensed weight, "is airy in its spacing — especially when set as text — which gives it its pleasing character...it plays well with others — that is, it combines
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Released in
February 2009 by Linotype, it is a redesign by Akira Kobayashi and Tom Grace. The most important change was to remove the inconsistencies found in the original family. Other reworked designs include terminals, stroke endings, the spacing, and the kerning.
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Designed by Lynne Yun of
Monotype GmbH, this family is based on Trade Gothic Condensed Heavy, but with only capital glyphs for Latin texts. The different fonts can be used over each other in layers to create complex effects.
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The family includes 17 fonts in four weights and three widths, with the fourth (Light) weight only in widest width fonts, and complementary italic in all but
Compressed width fonts. It supports ISO-Adobe 2, Adobe CE,
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characters. OpenType features include sub/superscript, proportional lining figures. The extended width from original Trade Gothic was not included. Linotype also released some styles with a rounded design.
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Like many pre-digital fonts, cross-licensing has meant the original digitisation of Trade Gothic is available from a range of companies, including Adobe (14 styles) and
Linotype (36).
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105:(1908–1975), who continued to work on further style-weight combinations, eventually 14 in all, until 1960, while he was director of type development for
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Tselentis, Jason; Haley, Allan; Poulin, Richard; Tony Seddon; Gerry
Leonidas; Ina Saltz; Kathryn Henderson; Tyler Alterman (2012-02-01).
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Like many gothic fonts of the nineteenth and early twentieth centuries, Trade Gothic is more irregular than many other
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nicely with more extravagant or decadent faces and can serve as a workhorse option with other sans serifs."
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Typography, Referenced: A Comprehensive Visual Guide to the
Language, History, and Practice of Typography
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Trade Gothic
Display – new multi-layer styles for the popular design font
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503:"Brand Guidelines – Brand Guidelines | The University of Alabama"
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More weights, more options. Linotype introduces Trade Gothic Next
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in the US. The family includes three weights and three widths.
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families that came later, especially later ones like
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use Trade Gothic as their sans-serif branding font.
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158:It is a rounded version of Trade Gothic Next.
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435:: CS1 maint: numeric names: authors list (
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582:News/Trade/Franklin Gothic alternatives
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670:Typefaces and fonts introduced in 2009
665:Typefaces and fonts introduced in 1948
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171:kerning, mark (to mark) positioning.
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250:. Rockport Publishers. p. 180.
685:Typefaces designed by Jackson Burke
305:"Trade Gothic (Adobe digitisation)"
613:. You can help Knowledge (XXG) by
481:Clemson University, South Carolina
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572:MyFonts page on Trade Gothic Next
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368:"Trade Gothic Next Soft Rounded"
154:Trade Gothic Next Rounded (2009)
675:Grotesque sans-serif typefaces
563:Trade Gothic Next Soft Rounded
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16:Grotesque sans-serif typeface
588:Luc Devroye on Trade Gothic
410:"The Vice A to Z of Design"
408:staff (November 30, 2004).
162:Trade Gothic Display (2017)
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680:American gothic typefaces
584:- survey by Stephen Coles
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609:-related article is a
531:Universität Heidelberg
452:"Kern Your Enthusiasm"
553:Monotype GmbH pages:
200:Heidelberg University
196:University of Alabama
567:Trade Gothic Display
483:. Clemson University
101:designed in 1948 by
342:"Trade Gothic Next"
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660:Linotype typefaces
577:Adobe digitisation
527:"Corporate Design"
214:– ATF's competitor
192:Clemson University
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615:expanding it
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534:. Retrieved
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477:"Typography"
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92:Trade Gothic
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82:Date created
20:Trade Gothic
218:Benton Sans
212:News Gothic
59:Designer(s)
654:Categories
607:typography
536:2022-10-18
512:2021-07-28
415:Vice Media
404:3EIGE and
374:. Linotype
348:. Linotype
285:. Linotype
263:4 December
231:References
114:sans-serif
96:sans-serif
40:Sans-serif
461:5 October
421:March 25,
378:5 October
352:5 October
315:5 October
289:5 October
118:Helvetica
52:Grotesque
456:HiLoBrow
431:cite web
206:See also
128:Releases
107:Linotype
99:typeface
76:Linotype
35:Category
487:18 June
372:MyFonts
346:MyFonts
309:MyFonts
283:MyFonts
198:, and
122:Univers
71:Foundry
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194:, the
605:This
175:Usage
94:is a
611:stub
489:2024
463:2015
437:link
423:2014
406:Vice
380:2015
354:2015
317:2015
291:2015
265:2012
252:ISBN
181:Vice
120:and
85:1948
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
