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Survey researchers use anchoring vignettes to correct interpersonally incomparable survey responses because respondents from different cultures, genders, countries, or ethnic groups understand survey questions in different ways. Vignette wordings are experimentally controlled, and different versions
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survey questions by examining the participants' survey-relevant decisions. They allow researchers to test multiple situations while minimizing the challenge of recruiting participants who correspond to each specific situation. After presenting the vignette, participants are probed for their
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Martin, Elizabeth (2004-06-25). "Vignettes and
Respondent Debriefing for Questionnaire Design and Evaluation". In Presser, Stanley; Rothgeb, Jennifer M.; Couper, Mick P.; Lessler, Judith T.; Martin, Elizabeth; Martin, Jean; Singer, Eleanor (eds.).
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of the vignette may be randomly assigned to different survey respondents who are then asked close-ended questions to rate their reactions.
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Hu, Mengyao (2019). "Using anchoring vignettes to correct for differential response scale usage in 3MC surveys".
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Pretesting methods in cross-cultural research (Chapter 7) in The essential role of language in survey research
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Advances in comparative survey methods: Multinational, multiregional, and multicultural contexts (3MC)
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is a short description of one or more hypothetical characters or situation. They are used in
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interpretation of terms and their thought process with regard to the survey questions.
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251:"The Use of Vignettes in Evaluating Asian Language Questionnaire Items"
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Patrick, Vargas (2008). "Vignette
Question". In Lavrakas, Paul (ed.).
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Cognitive interviewing: A tool for improving questionnaire design
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Methods for
Testing and Evaluating Survey Questionnaires
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Aizpurua, Eva (2020). Sha, Mandy; Gabel, Tim (eds.).
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