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Decision field theory

Source πŸ“

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strong preference state to be reached, which allows more information about the prospects to be sampled, prolonging the deliberation process, and increasing accuracy. Low thresholds allow a weak preference state to determine the decision, which cuts off sampling information about the prospects, shortening the deliberation process, and decreasing accuracy. Under high time pressure, decision makers must choose a low threshold; but under low time pressure, a higher threshold can be used to increase accuracy. Very careful and deliberative decision makers tend to use a high threshold, and impulsive and careless decision makers use a low threshold. To provide a bit more formal description of the theory, assume that the decision maker has a choice among three actions, and also suppose for simplicity that there are only four possible final outcomes. Thus each action is defined by a probability distribution across these four outcomes. The affective values produced by each payoff are represented by the values m
218:, and according to this principle, if the probability of choosing option X is greater than option Y when only X,Y are available, then option X should remain more likely to be chosen over Y even when a new option Z is added to the choice set. In other words, adding an option should not change the preference relation between the original pair of options. A second principle is called regularity, and according to this principle, the probability of choosing option X from a set containing only X and Y should be greater than or equal to the probability of choosing option X from a larger set containing options X, Y, and a new option Z. In other words, adding an option should only decrease the probability of choosing one of the original pair of options. However, empirical findings obtained by consumer researchers studying human choice behavior have found systematic context effects that systematically violate both of these principles. 222:
but they are both high quality and sporty. The Ford focus is different from the BMW and Audi because it is more economical but lower quality. Suppose in a binary choice, X is chosen more frequently than Y. Next suppose a new choice set is formed by adding an option S that is similar to X. If X is similar to S, and both are very different from Y, the people tend to view X and S as one group and Y as another option. Thus the probability of Y remains the same whether S is presented as an option or not. However, the probability of X will decrease by approximately half with the introduction of S. This causes the probability of choosing X to drop below Y when S is added to the choice set. This violates the independence of irrelevant alternatives property because in a binary choice, X is chosen more frequently than Y, but when S is added, then Y is chosen more frequently than X.
199:< 0 for i not equal to j, produce competition among actions so that the strong inhibit the weak. In other words, as preference for one action grows stronger, then this moderates the preference for other actions. The magnitudes of the lateral inhibitory coefficients are assumed to be an increasing function of the similarity between choice options. These lateral inhibitory coefficients are important for explaining context effects on preference described later. Formally, this is a Markov process; matrix formulas have been mathematically derived for computing the choice probabilities and distribution of choice response times. 123:
of processing (between 200 and 300 ms), attention is focused on advantages favoring prospect C, but later (after 600 ms) attention is shifted toward advantages favoring prospect A. The stopping rule for this process is controlled by a threshold (which is set equal to 1.0 in this example): the first prospect to reach the top threshold is accepted, which in this case is prospect A after about two seconds. Choice probability is determined by the first option to win the race and cross the upper threshold, and decision time is equal to the deliberation time required by one of the prospects to reach this threshold.
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choice set, then C = Honda becomes a compromise between X = BMW and Y = Ford Focus. Suppose in a binary choice, X (BMW) is chosen more often than C (Honda). But when option Y (Ford Focus) is added to the choice set, then option C (Honda) becomes the compromise between X (BMW) and Y (Ford Focus), and C is then chosen more frequently than X. This is another violation of the independence of irrelevant alternatives property because X is chosen more often than C in a binary choice, but C when option Y is added to the choice set, then C is chosen more often than X.
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little or no reason to choose D over X, and in this situation D is rarely ever chosen over X. However, adding D to a choice set boosts the probability of choosing X. In particular, the probability of choosing X from a set containing X,Y,D is larger than the probability of choosing X from a set containing only X and Y. The defective option D makes X shine, and this attraction effect violates the principle of regularity, which says that adding another option cannot increase the popularity of an option over the original subset.
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attraction effects. If the attention switching process is eliminated, then the similarity effect disappears, and if the lateral connections are all set to zero, then the attraction and compromise effects disappear. This property of the theory entails an interesting prediction about the effects of time pressure on preferences. The contrast effects produced by lateral inhibition require time to build up, which implies that the attraction and compromise effects should become larger under prolonged deliberation (see
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inputs. In addition to these neuroscience applications, diffusion models (or their discrete time, random walk, analogues) have been used by cognitive scientists to model performance in a variety of tasks ranging from sensory detection, and perceptual discrimination, to memory recognition, and categorization. Thus, diffusion models provide the potential to form a theoretical bridge between neural models of sensory-motor tasks and behavioral models of complex-cognitive tasks.
159:(t) – U.(t), where U.(t) equals the average across all the momentary actions. The valence represents the momentary advantage or disadvantage of each action. The total valence balances out to zero so that all the options cannot become attractive simultaneously. Finally, the valences are the inputs to a dynamic system that integrates the valences over time to generate the output preference states. The output preference state for action i at time t is symbolized as P 151:(t), for payoff j offered by action i, is assumed to fluctuate according to a stationary stochastic process. This reflects the idea that attention is shifting from moment to moment, causing changes in the anticipated payoff of each action across time. The momentary evaluation of each action is compared with other actions to form a valence for each action at each moment, v 238:). Alternatively, if context effects are produced by switching from a weighted average rule under binary choice to a quick heuristic strategy for the triadic choice, then these effects should get larger under time pressure. Empirical tests show that prolonging the decision process increases the effects and time pressure decreases the effects. 258:
tasks. Diffusion models, such as the decision field theory, can be viewed as stochastic recurrent neural network models, except that the dynamics are approximated by linear systems. The linear approximation is important for maintaining a mathematically tractable analysis of systems perturbed by noisy
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The third effect is called the attraction effect. This effect occurs when the third option D is very similar to X but D is defective compared to X. For example D may be a new sporty car developed by a new manufacturer that is similar to option X = BMW, but costs more than the BMW. Therefore, there is
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Intuitively, at each moment in time, the decision maker thinks about various payoffs of each prospect, which produces an affective reaction, or valence, to each prospect. These valences are integrated across time to produce the preference state at each moment. In this example, during the early stages
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The second context effect is the compromise effect. This effect occurs when an option C is added that is a compromise between X and Y. For example, when choosing between C = Honda and X = BMW, the latter is less economical but higher quality. However, if another option Y = Ford Focus is added to the
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The first context effect is the similarity effect. This effect occurs with the introduction of a third option S that is similar to X but it is not dominated by X. For example, suppose X is a BMW, Y is a Ford focus, and S is an Audi. The Audi is similar to the BMW because both are not very economical
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The decision processes of sensory-motor decisions are beginning to be fairly well understood both at the behavioral and neural levels. Typical findings indicate that neural activation regarding stimulus movement information is accumulated across time up to a threshold, and a behavioral response is
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The threshold is an important parameter for controlling speed–accuracy tradeoffs. If the threshold is set to a lower value (about .30) in Figure 1, then prospect C would be chosen instead of prospect A (and done so earlier). Thus decisions can reverse under time pressure. High thresholds require a
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The basic ideas underlying the decision process for sequential sampling models is illustrated in Figure 1 below. Suppose the decision maker is initially presented with a choice between three risky prospects, A, B, C, at time t = 0. The horizontal axis on the figure represents deliberation time (in
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The Decision Field Theory has demonstrated an ability to account for a wide range of findings from behavioral decision making for which the purely algebraic and deterministic models often used in economics and psychology cannot account. Recent studies that record neural activations in non-human
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DFT accounts for all three effects using the same principles and same parameters across all three findings. According to DFT, the attention switching mechanism is crucial for producing the similarity effect, but the lateral inhibitory connections are critical for explaining the compromise and
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made as soon as the activation in the recorded area exceeds the threshold. A conclusion that one can draw is that the neural areas responsible for planning or carrying out certain actions are also responsible for deciding the action to carry out, a decidedly embodied notion.
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rather than a static model, because it describes how a person's preferences evolve across time until a decision is reached rather than assuming a fixed state of preference. The preference evolution process is mathematically represented as a stochastic process called a
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The decision field theory can also be seen as a dynamic and stochastic random walk theory of decision making, presented as a model positioned between lower-level neural activation patterns and more complex notions of decision making found in psychology and economics.
51:. It is used to predict how humans make decisions under uncertainty, how decisions change under time pressure, and how choice context changes preferences. This model can be used to predict not only the choices that are made but also decision or 78:
on preference, speed accuracy tradeoff effects, inverse relation between probability and decision time, changes in decisions under time pressure, as well as preference reversals between choices and prices. The DFT also offers a bridge to
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primates during perceptual decision making tasks have revealed that neural firing rates closely mimic the accumulation of preference theorized by behaviorally-derived diffusion models of decision making.
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seconds), and the vertical axis represents preference strength. Each trajectory in the figure represents the preference state for one of the risky prospects at each moment in time.
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Ratcliff, R.; Cherian, A.; Segraves, M. (2003). "A comparison of macaque behavior and superior colliculus neuronal activity to predictions from models of two-choice decisions".
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Mathematically, the spike activation pattern, as well as the choice and response time distributions, can be well described by what are known as diffusion modelsβ€”especially in
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Busemeyer, J. R.; Jessup, R. K.; Johnson, J. G.; Townsend, J. T. (2006). "Building bridges between neural models and complex decision making behaviour".
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Busemeyer, J. R., & Johnson, J. G. (2004). Computational models of decision making. Blackwell handbook of judgment and decision making, 133-154.
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Roe, R. M.; Busemeyer, J. R.; Townsend, J. T. (2001). "Multi-alternative decision field theory: A dynamic connectionist model of decision-making".
215: 163:(t). The dynamic system is described by the following linear stochastic difference equation for a small time step h in the deliberation process: P 323:
Busemeyer, J. R., & Johnson, J. G. (2008). Microprocess models of decision making. Cambridge handbook of computational psychology, 302-321.
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was chosen to reflect the fact that the inspiration for this theory comes from an earlier approach – avoidance conflict model contained in
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Shadlen, M. N.; Newsome, W. T. (2001). "Neural basis of a perceptual decision in the parietal cortex (area LIP) of the rhesus monkey".
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Mazurek, M. E.; Roitman, J. D.; Ditterich, J.; Shadlen, M. N. (2003). "A role for neural integrators in perceptual decision making".
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theory. DFT is a member of a general class of sequential sampling models that are commonly used in a variety of fields in cognition.
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in 1993. The DFT has been shown to account for many puzzling findings regarding human choice behavior including violations of
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Busemeyer, J. R., & Diederich, A. (2002). Survey of decision field theory. Mathematical Social Sciences, 43(3), 345-370.
135:(t), for action i. This momentary evaluation is an attention-weighted average of the affective evaluation of each payoff: U 131:. At any moment in time, the decision maker anticipates the payoff of each action, which produces a momentary evaluation, U 887:
Dhar, R.; Nowlis, S. M.; Sherman, S. J. (2000). "Trying hard or hardly trying: An analysis of context effects in choice".
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Usher, M.; McClelland, J. L. (2001). "The time course of perceptual choice: the leaky, competing accumulator model".
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Many classic probabilistic models of choice satisfy two rational types of choice principles. One principle is called
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Gold, J. I.; Shadlen, M. N. (2000). "Representation of a perceptual decision in developing oculomotor commands".
1244: 83:. Recently, the authors of decision field theory also have begun exploring a new theoretical direction called 211:
The DFT is capable of explaining context effects that many decision making theories are unable to explain.
191:> 1 suggest growth in impact over time (primacy effects). The negative lateral feedback coefficients, s 75: 537:
Nosofsky, R. M.; Palmeri, T. J. (1997). "An exemplar-based random walk model of speeded classification".
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Oliveira, I.F.D.; Zehavi, S.; Davidov, O. (August 2018). "Stochastic transitivity: Axioms and models".
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Regenwetter, Michel; Dana, Jason; Davis-Stober, Clintin P. (2011). "Transitivity of preferences".
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Schall, J. D. (2003). "Neural correlates of decision processes: neural and mental chronometry".
187:< 1 suggest decay in the memory or impact of previous valences over time, whereas values of s 860:
Simonson, I. (1989). "Choice based on reasons: The case of attraction and compromise effects".
1141: 1097: 1062: 1027: 984: 931: 800: 765: 686: 580: 554: 516: 478: 428: 393: 385: 350: 114: 84: 48: 820:"Testing the effect of time pressure on asymmetric dominance and compromise decoys in choice" 1186: 1133: 1089: 1054: 1019: 976: 959: 923: 896: 869: 834: 792: 755: 716: 678: 648: 610: 546: 508: 470: 420: 377: 342: 59: 35: 183:= s > 0, controls the memory for past input valences for a preference state. Values of s 639:
Smith, P. L. (1995). "Psychophysically principled models of visual simple reaction time".
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Link, S. W.; Heath, R. A. (1975). "A sequential theory of psychological discrimination".
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Smith, P. L.; Ratcliff, R. (2004). "Psychology and neurobiology of simple decisions".
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Ashby, F. G. (2000). "A stochastic version of general recognition theory".
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Decision Field Theory: A dynamic cognition approach to decision making
980: 424: 381: 26:) is a dynamic-cognitive approach to human decision making. It is a 873: 113: 38:
that prescribes what people should or ought to do. It is also a
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that describes how people actually make decisions rather than a
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Tversky, Amos (1969). "Intransitivity of preferences".
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Cambridge Handbook of Computational Cognitive Modeling
744:"MDFT account of decision making under time pressure" 707:
Ratcliff, R. (1978). "A theory of memory retrieval".
235: 74:, violations of independence between alternatives, 58:The paper "Decision Field Theory" was published by 103:'s general psychological theory, which he called 456: 454: 452: 450: 702: 700: 532: 530: 274:Busemeyer, J. R., & Townsend, J. T. (1993) 179:(t+h).The positive self feedback coefficient, s 118:Figure 1 β€” Sample paths for a diffusion process 319: 317: 315: 313: 311: 309: 570: 568: 8: 664: 662: 634: 632: 596: 594: 577:Information theory of choice-reaction times 494: 492: 1216:"Micro-process models of decision-making" 1214:Busemeyer, J. R.; Johnson, J. J. (2008). 1200:"Computational models of decision making" 1198:Busemeyer, J. R.; Johnson, J. J. (2004). 759: 1207:Handbook of Judgment and Decision Making 1170:Busemeyer, J. R.; Diederich, A. (2002). 267: 216:independence of irrelevant alternatives 1205:. In Koehler, D.; Harvey, N. (eds.). 285:. Psychological Review, 100, 432–459. 7: 147:. The attention weight at time t, W 501:Journal of Mathematical Psychology 335:Journal of Mathematical Psychology 236:Roe, Busemeyer & Townsend 2001 70:, violations of strong stochastic 14: 1172:"Survey of decision field theory" 916:Current Opinion in Neurobiology 748:Psychonomic Bulletin and Review 1209:. Blackwell. pp. 133–154. 889:Journal of Consumer Psychology 16:Model of human decision-making 1: 1225:. Cambridge University Press. 1191:10.1016/S0165-4896(02)00016-1 928:10.1016/S0959-4388(03)00039-4 256:two-alternative forced choice 1179:Mathematical Social Sciences 862:Journal of Consumer Research 827:Judgment and Decision Making 579:. New York: Academic Press. 475:10.1016/j.neunet.2006.05.043 797:10.1037/0033-295X.108.2.370 683:10.1037/0033-295X.108.3.550 653:10.1037/0033-295X.102.3.567 551:10.1037/0033-295X.104.2.266 1276: 1138:10.1016/j.tins.2004.01.006 1082:Journal of Neurophysiology 1047:Journal of Neurophysiology 901:10.1207/S15327663JCP0904_1 207:Explaining context effects 1094:10.1152/jn.2001.86.4.1916 839:10.1017/S1930297500002849 818:Pettibone, J. C. (2012). 721:10.1037/0033-295X.85.2.59 347:10.1016/j.jmp.2018.06.002 1260:Mathematical psychology 1126:Trends in Neurosciences 76:serial-position effects 742:Diederich, A. (2003). 575:Laming, D. R. (1968). 513:10.1006/jmps.1998.1249 119: 1240:Models of computation 1059:10.1152/jn.01049.2002 1024:10.1093/cercor/bhg097 117: 97:decision field theory 20:Decision field theory 1221:. In Sun, R. (ed.). 785:Psychological Review 709:Psychological Review 671:Psychological Review 641:Psychological Review 539:Psychological Review 413:Psychological Review 370:Psychological Review 68:stochastic dominance 1122:For a summary, see 973:2000Natur.404..390G 60:Jerome R. Busemeyer 1255:Cognitive modeling 761:10.3758/BF03196480 615:10.1007/BF02291481 281:2019-04-28 at the 120: 1250:Cognitive science 1018:(11): 1257–1269. 967:(6776): 390–394. 85:Quantum Cognition 64:James T. Townsend 49:diffusion process 1267: 1226: 1220: 1210: 1204: 1194: 1176: 1158: 1157: 1120: 1114: 1113: 1088:(4): 1916–1936. 1077: 1071: 1070: 1053:(3): 1392–1407. 1042: 1036: 1035: 1007: 1001: 1000: 981:10.1038/35006062 954: 948: 947: 911: 905: 904: 884: 878: 877: 857: 851: 850: 824: 815: 809: 808: 780: 774: 773: 763: 739: 733: 732: 704: 695: 694: 666: 657: 656: 636: 627: 626: 598: 589: 588: 572: 563: 562: 534: 525: 524: 496: 487: 486: 469:(8): 1047–1058. 458: 445: 444: 425:10.1037/h0026750 408: 402: 401: 382:10.1037/a0021150 365: 359: 358: 330: 324: 321: 304: 301: 295: 292: 286: 272: 36:normative theory 1275: 1274: 1270: 1269: 1268: 1266: 1265: 1264: 1245:Decision theory 1230: 1229: 1218: 1213: 1202: 1197: 1174: 1169: 1166: 1161: 1123: 1121: 1117: 1079: 1078: 1074: 1044: 1043: 1039: 1012:Cerebral Cortex 1009: 1008: 1004: 956: 955: 951: 913: 912: 908: 886: 885: 881: 859: 858: 854: 822: 817: 816: 812: 782: 781: 777: 741: 740: 736: 706: 705: 698: 668: 667: 660: 638: 637: 630: 600: 599: 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72:transitivity 57: 23: 19: 18: 167:(t+h) = Ξ£ s 1234:Categories 1164:References 609:: 77–111. 101:Kurt Lewin 441:144609998 433:0033-295X 390:1939-1471 355:0022-2496 341:: 25–35. 139:(t) = Ξ£ W 95:The name 1146:15036882 1102:11600651 1067:12761282 1032:14576217 989:10746726 936:12744971 805:11381834 770:12747503 691:11488378 623:49042143 521:10831374 483:16979319 398:21244185 279:Archived 32:rational 1154:6182265 997:4410921 969:Bibcode 944:2816799 729:1166147 559:9127583 155:(t) = U 1152:  1144:  1110:272332 1108:  1100:  1065:  1030:  995:  987:  960:Nature 942:  934:  845:  803:  768:  727:  689:  621:  585:425332 583:  557:  519:  481:  439:  431:  396:  388:  353:  1219:(PDF) 1203:(PDF) 1175:(PDF) 1150:S2CID 1106:S2CID 993:S2CID 940:S2CID 847:87089 843:S2CID 823:(PDF) 725:S2CID 619:S2CID 437:S2CID 263:Notes 175:(t)+v 105:field 1142:PMID 1098:PMID 1063:PMID 1028:PMID 985:PMID 932:PMID 801:PMID 766:PMID 687:PMID 581:OCLC 555:PMID 517:PMID 479:PMID 429:ISSN 394:PMID 386:ISSN 351:ISSN 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Index

cognitive model
rational
normative theory
dynamic model
decision-making
diffusion process
response times
Jerome R. Busemeyer
James T. Townsend
stochastic dominance
transitivity
serial-position effects
neuroscience
Quantum Cognition
Kurt Lewin

independence of irrelevant alternatives
Roe, Busemeyer & Townsend 2001
two-alternative forced choice
Decision Field Theory: A dynamic cognition approach to decision making
Archived
Wayback Machine






doi
10.1016/j.jmp.2018.06.002

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