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Halo effect

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371:, kindness, and sexual promiscuity). Participants were then asked to predict the overall happiness the photos' subjects would feel for the rest of their lives, including marital happiness (least likely to get divorced), parental happiness (most likely to be a good parent), social and professional happiness (most likely to experience life fulfillment), and overall happiness. Finally, participants were asked if the subjects would hold a job of high status, medium status, or low status. Results showed that most of the participants overwhelmingly believed more attractive subjects have more socially desirable personality traits than either averagely attractive or unattractive subjects, would lead happier lives in general, have happier marriages, and have more career success, including holding more secure, prestigious jobs. Participants, however, believed that attractive individuals would be worse parents than both averagely-attractive and unattractive individuals. 342:
attributes contribute to perceptions of attractiveness (e.g., physique, hair, eye color). For example, someone who is perceived as attractive, due in part to physical traits, may be more likely to be perceived as kind or intelligent. The role of attractiveness in producing the halo effect has been illustrated through a number of studies. Recent research, for example, has revealed that attractiveness may affect perceptions tied to life success and personality. In this study, attractiveness was correlated with weight, indicating that attractiveness itself may be influenced by various specific traits. Included in the personality variables were trustworthiness and friendliness. People perceived as being more attractive were more likely to be perceived as trustworthy and friendly. What this suggests is that perceptions of attractiveness may influence a variety of other traits, which supports the concept of the halo effect.
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underlie some of them are demonstrably wrong." Their work claims that the assumption that the halo effect is always detrimental is incorrect, with some halo effects resulting in an increase in the accuracy of the rating, in their opinion. Additionally, they discuss the idea of "true halo"—the actual correlation between, for example, attractiveness and performance as an instructor—and "illusory halo" that refers to cognitive distortions, errors in observation and judgement, and the rating tendencies of the individual rater. They claim that any true differentiation between true and illusory halos is impossible in a real-world setting, because the different ratings are strongly influenced by the specific behaviors of the person observed by the raters.
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another third with that of an unattractive female as author, and the last third were shown neither. On average, most of the participants gave significantly better writing evaluations for the more attractive author. On a scale of 1 to 9, the well-written essay by the attractive author received an average of 6.7 while the unattractive author received a 5.9 (with a 6.6 as a control). The gap was larger on the poor essay: the attractive author received an average of 5.2, the control a 4.7, and the unattractive author a 2.7, suggesting male readers are generally more willing to give physically attractive females the benefit of the doubt when performance is below standard than those not considered attractive.
468:. The burglary involved a woman illegally obtaining a key and stealing $ 2,200 (equivalent to $ 12,000 today); the swindle involved a woman manipulating a man to invest $ 2,200 in a nonexistent corporation. The results showed that when the offense was not related to attractiveness (as in the burglary) the unattractive defendant was punished more severely than the attractive one. However, when the offense was related to attractiveness (the swindle), the attractive defendant was punished more severely than the unattractive one. The study imputes that the usual leniency given to the attractive woman (as a result of the halo effect) was negated or reversed when the nature of the crime involved her looks. 602:. Think about what happens when a supervisor evaluates the performance of a subordinate. The supervisor may give prominence to a single characteristic of the employee, such as enthusiasm, and allow the entire evaluation to be colored by how he or she judges the employee on that one characteristic. Even though the employee may lack the requisite knowledge or ability to perform the job successfully, if the employee's work shows enthusiasm, the supervisor may very well give him or her a higher performance rating than is justified by knowledge or ability." (Schneider, F.W., Gruman, J. A., & Coutts, L. M., Applied Social Psychology, 2012) 281:(1874–1949). Edward Thorndike was the first to say the halo effect is a specific cognitive bias in which one aspect of the person, brand, product, or institution affects one's thoughts or judgment of the entity's other aspects or dimensions. Thorndike, an early behaviorist, was an important contributor to the study of the psychology of learning. He gave the phenomenon its name in his 1920 article "A Constant Error in Psychological Ratings". In "Constant Error", Thorndike set out to replicate the study in hopes of pinning down the bias that he thought was present in these ratings. Subsequent researchers have studied it in relation to 520:
would demonstrate an artificial lack of reliability. A follow-up study with both men and women participants supported this, as well as showing that attractive women were expected to be conceited and have a higher socioeconomic status. Eagly et al. (1991) also commented on this phenomenon, showing that more attractive individuals of both sexes were expected to be higher in vanity and possibly egotistic. Applied instances of the reverse halo effect include negative evaluations of criminals who use their attractiveness to their advantage and rating a philosophical essay lower when written by a young female than an old male.
591:"In the classroom, teachers are subject to the halo effect rating error when evaluating their students. For example, a teacher who sees a well-behaved student might tend to assume this student is also bright, diligent, and engaged before that teacher has objectively evaluated the student's capacity in these areas. When these types of halo effects occur, they can affect students' approval ratings in certain areas of functioning and can even affect students' grades." (Rasmussen, Encyclopedia of Educational Psychology, Volume 1, 2008) 140:. An example of the halo effect is when a person finds out someone they have formed a positive gestalt with has cheated on their taxes. Because of the positive gestalt, the person may dismiss the significance of this behavior. They may even think that the person simply made a mistake. The person would justify the behavior and connect it with the other person's positive gestalt. The halo effect refers to the tendency of evaluating an individual positively on many traits because of a shared belief. 405:
high-perceived intelligence group was rated as significantly more attractive than the low-perceived intelligence group, suggesting that either the authors could not adequately control for the attractiveness halo effect for the male composite photographs or that intelligence is an integral factor of attractiveness in high-intelligence male faces. The second part of the study found that the composites in the high-perceived intelligence group were rated highest in the factors of
247:, a widely known NGO, openly celebrates the positive outcomes it receives from the halo effect. The web page for the Ronald McDonald House in Durham, North Carolina, states that 95% of survey participants were aware of Ronald McDonald House Charities. This awareness is attributed to the halo effect, as employees, customers, and stakeholders are more likely to be involved in a charity that they recognize and trust, with a name and logo that are familiar. 351:
that person; for instance, observable behaviors such as eye contact, leaning forward, smiling and positive hand gestures (ex. steepling hands) are linked to positive emotions, while avoiding eye contact, leaning back, avoiding touch, and defensive hand gestures (ex. hands in pockets) or no gestures at all are linked to feelings of detachment. Besides that, another popular example used when referring to the halo effect is the phenomenon called the
299:, bearing, and energy), intellect, leadership skills, and personal qualities (including dependability, loyalty, responsibility, selflessness, and cooperation). In Thorndike's study, attractiveness plays an important role in how people tend to consider a person, such as whether a person is friendly or not based on his or her physical appearance. His goal was to see how the ratings of one characteristic affected other characteristics. 622:
subject possessed more philosophical attributes. Additionally, when asked to list the happy, neutral, or negative times in their life, the halo effect was more evident in the perceptions of the participants who chose to write about happy prior experiences. Forgas's study suggests that when one is gauging the extent of the halo effect in a situation, one must consider the emotional state of the person making the judgment.
583:", or "normal". The teachers then completed referral forms based on the child's behavior. The results showed that teachers held negative expectancies toward emotionally disturbed children, maintaining these expectancies even when presented with normal behavior. In addition, the "mentally retarded" label showed a greater degree of negative bias than the "emotionally disturbed" or "learning disabled" label. 572:(ODD), or standard behavior. The teachers were asked to rate the frequency of hyperactive behaviors observed in the children. Teachers rated hyperactive behaviors accurately for children with ADHD; however, the ratings of hyperactivity were much higher for the children with ODD-like behaviors, showing a horn effect for children who appeared to have ODD. 100:) is the proclivity for positive impressions of a person, company, country, brand, or product in one area to positively influence one's opinion or feelings. The halo effect is "the name given to the phenomenon whereby evaluators tend to be influenced by their previous judgments of performance or personality." The halo effect is a 638: 43: 320:
quality that adds light on the whole like a halo. In other words, observers tend to bend their judgement according to one patent characteristic of the person (the "halo") or a few of his traits, generalizing toward a judgement of that person's character (e.g., in the literal hagiologic case, "entirely good and worthy").
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ratings of one of the special qualities of an officer often started a trend in the rating results. The halo effect is not an indication of the existence of a correlation, but instead indicates that the correlation is too high. Thorndike used the halo effect to describe both a positive and negative halo.
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states that one's mood can affect the degree of the halo effect's influence. When someone is in a favorable mood, the halo effect is more likely to be influential—this was demonstrated by study participants choosing between pictures of an elderly man with a beard and a young woman, and deciding which
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demonstrated the Halo Effect, looking at male judgments of female intelligence and competence on academic tasks. Sixty male undergraduate students rated the quality of essays which included both well- and poorly-written samples. One third were presented with a photo of an attractive female as author,
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took part in the experiment. Each subject was given three different photos to examine: one of an attractive individual, one of an individual of average attractiveness, and one of an unattractive individual. The participants judged the photos' subjects along 27 different personality traits (including
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People's first impressions of others influence their later decision to either approach or avoid those individuals. When people first encounter someone, the information present about that individual is limited; therefore, people will use the information available to assume other characteristics about
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The term "halo effect" is also used in metal detecting to denote the enhanced detectability of a metal item or coin when it has been left undisturbed for some period of time in wet soil. The object can leach some metallic properties into the soil, making it more detectable. The area surrounding the
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was able to control for attractiveness in composite photographs of females who were perceived to be of high or low intelligence, while showing that the attractiveness halo effect was seen in high intelligent male composite faces by heterosexual residents of the UK. Either the halo effect is negated
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found subjects were more lenient when sentencing attractive individuals than unattractive ones, even though exactly the same crime was committed. The researchers attributed the result to a societal perception that people with a high level of attractiveness are seen as more likely to have successful
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The halo effect can also be used in the case of institutions as one's favorable perceptions regarding an aspect of an organization could determine a positive view of its entire operations. For example, if a hospital is known for its excellent open heart and cardiac program, then the community would
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or when encountering individuals who are similar to others in some aspects, like personality or life history like the school they attended. People tend to assume that physically attractive individuals are more likely to be more healthy, successful, courteous, containing higher moral standards, and
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Cognitive bias is a pattern in perception, interpretation, or judgment that consistently leads to an individual misunderstanding something about themselves or their social environment, leading to poor decision-making or irrational behavior. The halo effect is classified as a cognitive bias because
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in the commanding officers' responses. In his review, he stated, "The correlations are too high and too even. For example, for the three raters next studied the average correlation for physique with intelligence is .31; for physique with leadership, .39; and for physique with character, .28". The
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Non-psychology/business use of the term "halo effect" describes the monetary value of the spillover effect when an organization's marketing budget is subsequently reduced. This was first demonstrated to students via the 1966 version of a textbook and a software package named "The Marketing Game."
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The reverse halo effect occurs when positive evaluations of an individual cause negative consequences. Rater errors pose special problems for the issues of "reliability and validity". Furthermore, ratings that differ in time may accurately reflect a change in behavior even though this difference
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A person's attractiveness has also been found to produce a halo effect. Attractiveness provides a valuable aspect of the halo effect to consider because it can be influenced by several specific traits. These perceptions of attractiveness may affect judgments tied to personality traits. Physical
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argue: "Since 1980, there have been a large number of studies dealing directly or indirectly with halo error in rating. Taken together, these studies suggest that all seven of the characteristics that have defined halo error for much of its history are problematic and that the assumptions that
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The term "halo" is used in analogy with the religious concept: a glowing circle crowning the heads of saints in countless medieval and Renaissance paintings, bathing the saint's face in heavenly light. The observer may be subject to overestimating the worth of the observed by the presence of a
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The halo effect can also be explained as the behavior (usually unconscious) of using evaluations based on unrelated criteria, to make judgments about something or someone. The halo effect is sometimes used to refer specifically to when this behavior has a positive correlation, such as viewing
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Researchers have shown that perceived physical and vocal attractiveness (or their opposite) lead to bias in judgment. A 2010 study found that attractiveness and familiarity are strong predictors of decisions regarding who is put in a position of leadership. Judgments made following one-second
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In Thorndike's words, "Ratings were apparently affected by a marked tendency to think of the person in general as rather good or rather inferior and to color the judgments of the qualities by this general feeling." In "A Constant Error in Psychological Ratings", Thorndike asked two commanding
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Rating error effect, mistakes made by raters when they use a rating scale, reflect the task competence of the rater, as well as the rater's sex, social position, race, religion, and age. Researchers showed that halo effect is one component of this error. Fisicaro and Lance introduced three
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halo effect. Over 300 photographs of Caucasian British college students were rated for perceived intelligence. The photographs that were scored lowest in perceived intelligence were used to create a low-intelligence composite face and those photographs that were scored highest in perceived
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residents of the UK rated each of the composite faces for intelligence and attractiveness. Of the female composites, attractiveness seemed to be controlled as both the high- and low-perceived intelligence groups were rated as equally attractive. However, of the male face composites, the
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as markers of intelligence in both the female and male groups. While intelligence does not seem to be a factor that contributes to attractiveness in women, with regards to men, attractive faces are perceived to be more intelligent, friendly, and funny by women and men.
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intelligence were used to create a high-intelligence composite face. Both female and male faces of high- and low-perceived intelligence were created, resulting in four groups of composite faces. Participants for the study were recruited online; 164 female and 92 male
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also found the halo effect present in teachers' evaluations of children. Regular and special education elementary school teachers watched videos of a normal child whom they were told was either "emotionally disturbed", possessing a learning disorder,
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continued this line of research, going on to demonstrate that jealousy of an attractive individual has a slight effect in evaluation of that person. These works showed these halo effect more prevalent among females than males. Later research by
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Gräf, Michael; Unkelbach, Christian (August 2018). "Halo effects from agency behaviors and communion behaviors depend on social context: Why technicians benefit more from showing tidiness than nurses do: Halo effects depend on social context".
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someone who is attractive as likely to be successful and popular. When this judgment has a negative connotation, such as when someone unattractive is more readily blamed for a crime than someone attractive, it is sometimes referred to as the
327:). If the observer likes one aspect of something, they will have a positive predisposition toward everything about it. If the observer dislikes one aspect of something, they will have a negative predisposition toward everything about it. 1795:
Guha, Martin (December 2006). "Elsevier's Dictionary of Psychological Theories2006405Compiled by J.E. Roeckelein. Elsevier's Dictionary of Psychological Theories . Amsterdam: Elsevier 2006. xii+679 pp. ÂŁ90; $ 143, ISBN: 0 444 51750 2".
434:) found that even when taking factual knowledge into account, candidates who were rated as more attractive were still perceived as more knowledgeable. Thus, beauty evaluations also emerge as major predictors of electoral success. 264:
expect it to excel in other areas as well. This can also be demonstrated in the positive perceptions of financial institutions that gained favorable coverage in the media due to meteoric growth but eventually failed afterward.
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A negative form of the halo effect, called the horn effect, the devil effect, or the reverse halo effect, allows one a disliked trait or aspect of a person or product to negatively influence globally. Psychologists call it a
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greater social competence than other people; on the other hand, the attractiveness stereotype can also carry a negative connotation as some people may think of attractive people as less honest and more conceited than others.
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A brand's halo effect can protect its reputation in the event of a crisis. An event that is detrimental to a brand that is viewed favorably would not be as threatening or damaging to a brand that consumers view unfavorably.
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The halo effect was originally identified in 1907 by the American psychologist Frederick L. Wells (1884–1964). However, it was only officially recognized in 1920 with empirical evidence provided by the psychologist
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and its bearing on the judicial and educational systems. Thorndike originally coined the term referring only to people; however, its use has been greatly expanded, especially in the area of brand marketing.
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A 2013 report on "the link between disease and leader preferences" claimed that "congressional districts with a higher incidence of disease" were more likely to show a halo effect "on electoral outcomes."
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studied social workers who were accustomed to interacting with a diverse range of people and found that the majority experienced difficulty when asked to consider that a beautiful person was guilty of a
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In the automotive industry, exotic, limited production luxury models or low-volume sports cars made by a manufacturer's racing, motorsports, or in-house modification teams, are sometimes referred to as
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Eagly, Alice H.; Ashmore, Richard D.; Makhijani, Mona G.; Longo, Laura C. (1991). "What is beautiful is good, but . . .: A meta-analytic review of research on the physical attractiveness stereotype".
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information. The halo effect is an evaluation by an individual and can affect the perception of a decision, action, idea, business, person, group, entity, or other whenever concrete data is
111:. A simplified example of the halo effect is when a person, after noticing that an individual in a photograph is attractive, well groomed, and properly attired, then assumes, using a mental 564:
elementary school teachers watched videotapes of what they believed to be children in regular 4th-grade classrooms. In reality, the children were actors, depicting behaviors present in
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Efran, Michael G. (June 1974). "The effect of physical appearance on the judgment of guilt, interpersonal attraction, and severity of recommended punishment in a simulated jury task".
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generated enthusiasm for the corporation's other products. Advertising often makes use of television shows, movies and those who star in them, to promote products via the halo effect.
115:, that the person in the photograph is a good person based upon the rules of their own social concept. This constant error in judgment is reflective of the individual's preferences, 490:
by feelings of jealousy in women or the halo effect is lessened when women are looking at same sex individuals or the attractiveness halo effect can be controlled for in women.
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the halo effect is a perception error that distorts the way a person sees someone, and cognitive bias is a perception error that distorts the way that people see themselves.
187:". One common halo effect is when the perceived positive features of a particular item extend to a broader brand. A notable example is the manner in which the popularity of 2846: 136:
The halo effect is a perception distortion (or cognitive bias) that affects the way people interpret the information about someone with whom they have formed a positive
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Forgas, Joseph P. (December 2011). "She just doesn't look like a philosopher…? Affective influences on the halo effect in impression formation: Mood and halo effects".
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Abikoff, Howard; Courtney, Mary; Pelham, William E.; Koplewicz, Harold S. (October 1993). "Teachers' ratings of disruptive behaviors: The influence of halo effects".
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Wade, T. Joel; DiMaria, Cristina (1 May 2003). "Weight Halo Effects: Individual Differences in Perceived Life Success as a Function of Women's Race and Weight".
203:" for the effect they are intended to produce on selling other vehicles within the make. To contrast this with the automotive terminology "flagship model", see 3586: 1954:
Wade, T Joel; DiMaria, Cristina (2003). "Weight Halo Effects: Individual Differences in Perceived Life Success as a Function of Women's Race and Weight".
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to explain consumer bias toward certain products because of favorable experience with other products made by the same company. It is used in the part of
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Verhulst, Brad; Lodge, Milton; Lavine, Howard (June 2010). "The Attractiveness Halo: Why Some Candidates are Perceived More Favorably than Others".
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Surawski, Melissa K.; Ossoff, Elizabeth P. (March 2006). "The effects of physical and vocal attractiveness on impression formation of politicians".
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conducted a study on the relationship between attractiveness and the halo effect. Sixty students, thirty males and thirty females from the
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which can prevent someone from forming an image of a person, a product or a brand based on the sum of all objective circumstances at hand.
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Palmer, Carl L.; Peterson, Rolfe D. (March 2016). "Halo Effects and the Attractiveness Premium in Perceptions of Political Expertise".
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exposures to side-by-side photos of two US congressional candidates were reasonably predictive of election outcomes. Similar studies (
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Herrmann, Michael; Shikano, Susumu (2016). "Attractiveness and Facial Competence Bias Face-Based Inferences of Candidate Ideology".
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Landy, David; Sigall, Harold (1974). "Beauty is talent: Task evaluation as a function of the performer's physical attractiveness".
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Murphy, Kevin R.; Jako, Robert A.; Anhalt, Rebecca L. (April 1993). "Nature and consequences of halo error: A critical analysis".
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Gibson, Jeremy L.; Gore, Jonathan S. (December 2016). "Is He a Hero or a Weirdo? How Norm Violations Influence the Halo Effect".
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found that some women were influenced by the halo effect on attractiveness only when presented with members of the opposite sex.
147:, in which a person making an initial assessment of another person, place, or thing will assume ambiguous information based upon 31: 3714: 3606: 3416: 2855: 2732:
Foster, Glen; Ysseldyke, James (January 1976). "Expectancy and halo effects as a result of artificially induced teacher bias".
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Provencher, Véronique; Jacob, Raphaëlle (March 2016). "Impact of Perceived Healthiness of Food on Food Choices and Intake".
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Levy, Leon H.; Dugan, Robert D. (July 1960). "A constant error approach to the study of dimensions of social perception".
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to increase sales of a product; it can result in increased consumption of the product in the halo which may be unhealthy.
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Greenwald, Anthony G.; Banaji, Mahzarin R. (1995). "Implicit social cognition: Attitudes, self-esteem, and stereotypes".
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Timothy Coombs, W.; Holladay, Sherry J. (April 2006). "Unpacking the halo effect: reputation and crisis management".
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Nisbett, Richard E.; Wilson, Timothy D. (1977). "The halo effect: Evidence for unconscious alteration of judgments".
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states that how people perceive an individual characteristic affects their evaluation of other characteristics. The
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called "a living legacy" benefit from a halo effect when their overall accomplishments are subsequently evaluated.
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Richard E Nisbett; Timothy D Wilson (1977). "The halo effect: Evidence for unconscious alteration of judgments".
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take advantage of the halo effect and are "given the status of impartial moral watchdogs" by governments and the
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Coombs, Timothy W; Holladay, Sherry J (2006). "Unpacking the halo effect: reputation and crisis management".
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Kaplan, Robert M. (1 April 1978). "Is beauty talent? Sex interaction in the attractiveness halo effect".
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The textbook has been revised more than once, and the mainframe program from 1966 is now a PC program.
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Beauty and the Pollster: Interviewer Bias in Subjective Evaluations of Respondent Characteristics
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Feeley, Thomas Hugh (October 2002). "Comment on Halo Effects in Rating and Evaluation Research".
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refers to the rater's failure to identify different behaviors of the person being evaluated.
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The effect works in both positive and negative directions (and is hence sometimes called the
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altruism, conventionality, self-assertiveness, stability, emotionality, trustworthiness,
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found the halo effect is also present in the classroom. In this study, both regular and
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Study results showing the influence of the halo effect in the judicial context exist:
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that have used their status to move away from their stated goals. Political scientist
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officers to evaluate their soldiers in terms of physical qualities (neatness, voice,
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states that global evaluation affects the rating of individual characteristics. The
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The Halo Effect: . . . and the Eight Other Business Delusions That Deceive Managers
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The Halo Effect and the Eight Other Business Delusions That Deceive Managers
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A halo effect with regard to health, dubbed a "health halo", is used in
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Tendency for positive impressions to contaminate other evaluations
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Journal of Database Marketing & Customer Strategy Management
324: 192: 2995: 1732:. Burlington, MA: Jones & Bartlett Publishers. p. 63. 598:. In fact, the halo effect is probably the most common bias in 1370:"For advertisers, the Emmy halo effect is a thing of the past" 557: 233: 36: 30:
This article is about the cognitive bias. For other uses, see
2347:
Moore, F. R.; Filippou, D.; Perrett, D. I. (September 2011).
1437:
Rowson, Paul; Thompson, Howard; Berry, Julian (1 June 2012).
395:
in female and male faces while attempting to control for the
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Andrew Edward White; Douglas T. Kenrick (November 1, 2013).
765:
The Times was referring to F. D. Roosevelt and Ronald Reagan
2013:"How to avoid the Halo Effect in your company's decissions" 1730:
Organizational Behavior, Theory, and Design in Health Care
2991: 915: 913: 911: 909: 805:"Understanding Marketing Psychology and the Halo Effect" 786:"Halo Effect | Definition of Halo Effect by Lexico" 450:
futures due to corresponding socially desirable traits.
1018: 1016: 1630:"The 'halo effect' shields NGOs from media scrutiny" 1349:"Apple puts iPod halo to test with Shuffle and Mini" 486: 388: 359: 210:
Advertising in one channel has been shown to have a
3652: 3517: 3392: 3029: 302:Thorndike's study showed how there was too great a 143:It is a type of immediate judgment discrepancy, or 2953:"The Halo Effect: When Your Own Mind is a Mystery" 1115:(1st ed.). Elsevier Science & Technology. 2977:(reprint ed.). London: Pinter & Martin. 1200:Zhang, Zhongheng; Poucke, Sven Van (2017-01-03). 610: 224:The term "halo effect" has also been applied to 1779:"Do Metal Detectors Work Better on Wet Ground?" 1113:Elsevier's Dictionary of Psychological Theories 575: 56:for grammar, style, cohesion, tone, or spelling 1703:International Journal of Research in Marketing 499:explanatory models. The first model named the 431: 3007: 2525:The AMA Dictionary of Business and Management 1841: 1839: 1837: 1270:Sigall, Harold; Ostrove, Nancy (1975-03-01). 1078:The Journal of Abnormal and Social Psychology 831:Bethel, Ann; Knapp, T (2010). "Halo Effect". 747:of advertising expenditures of prior periods. 460:A study presented two hypothetical crimes: a 8: 2845:Palmer, Carl L.; Peterson, Rolfe D. (2012). 2786:Journal of Personality and Social Psychology 2666:Journal of Personality and Social Psychology 2540:Journal of Personality and Social Psychology 2510:"Mental Model: Horns Effect and Halo Effect" 2277:Journal of Personality and Social Psychology 1892:. Cham, Switzerland: Springer. p. 168. 1276:Journal of Personality and Social Psychology 1170: 1168: 870:Journal of Personality and Social Psychology 2868:"A constant error in psychological ratings" 1142: 1140: 481: 380: 3670:Heuristics in judgment and decision-making 3014: 3000: 2992: 1846:Edward, Craighead (2004). "Rater Errors". 1124: 1122: 2766: 2677: 2559: 2496:"Halo and horns effects in rating errors" 2364: 2288: 2259: 2249: 2208: 2189:Journal of Experimental Social Psychology 1860: 1585: 1575: 1526: 1454: 1265: 1263: 1261: 1259: 1257: 1255: 1235: 1225: 1036: 889: 856: 545:wrote of the devil effect in relation to 80:Learn how and when to remove this message 2960:Steinberg, Gerald M (30 December 2009). 566:attention deficit hyperactivity disorder 777: 720: 453: 2378: 2376: 1987: 1985: 1821: 1819: 1790: 1788: 618: 477: 123:, aspirations, and social perception. 2470:European Journal of Social Psychology 2416:European Journal of Social Psychology 2408: 2406: 2039: 2037: 1934: 1932: 1757:. New York: Free Press. pp. xv. 1651:. Ronald House Durham. Archived from 446: 234:non-governmental organizations (NGOs) 155:or influences ambiguous information. 7: 2629:Journal of Abnormal Child Psychology 953: 951: 852: 850: 848: 846: 487:Moore, Filippou & Perrett (2011) 389:Moore, Filippou & Perrett (2011) 360:Dion, Berscheid & Walster (1972) 2734:Contemporary Educational Psychology 2585:"Hugo Chávez's reverse-halo effect" 1877:(1st ed.). Mission Bell Media. 1828:The Gale Encyclopedia of Psychology 1676:Journal of Communication Management 1628:Naftali Balanson (8 October 2008). 1480:Journal of Communication Management 1323:"Apple shares surfs on big profits" 214:on advertising in another channel. 2962:"Human Rights NGOs Need a Monitor" 2713:Journal of Research in Personality 2397:10.1111/j.1468-2958.2002.tb00825.x 2353:Journal of Evolutionary Psychology 2017:HR for Small and Medium businesses 1998:Salem Press Encyclopedia of Health 1890:Cognitive Biases in Visualizations 833:Dictionary of Nursing and Research 337:Physical attractiveness stereotype 25: 1412:"What good is a halo car anyway?" 1410:Frank, Michael (31 August 2012). 1389:Melanie Abrams (August 1, 2017). 2583:Glennie, Jonathan (3 May 2011). 636: 611:Murphy, Jako & Anhalt (1993) 41: 2604:"Why Attractive Candidates Win" 1609:Nathan Jeffray (24 June 2010). 1558:Polivy, Janet (December 2017). 1368:Anthony Crupi (July 16, 2019). 509:inadequate discrimination model 2523:Kurian, George Thomas (2013). 1715:10.1016/j.ijresmar.2003.12.003 422:Officeholders who create what 1: 2872:Journal of Applied Psychology 2818:Journal of Applied Psychology 2251:10.1016/j.jpubeco.2016.12.008 2150:Journal of Nonverbal Behavior 1611:"Interview: Gerald Steinberg" 1175:Philip M. Rosenzweig (2014). 972:10.1080/00223980.1985.9915460 576:Foster & Ysseldyke (1976) 570:oppositional defiant disorder 268:object is called its "halo." 2777:10.1016/j.intell.2004.03.003 2746:10.1016/0361-476X(76)90005-9 2725:10.1016/0092-6566(74)90044-0 2385:Human Communication Research 1418:. Hearst Communications, Inc 1227:10.1371/journal.pone.0169398 1179:. New York, NY: Free Press. 839:– via Credo Reference. 3536:DĂ©formation professionnelle 2973:Sutherland, Stuart (2007). 2930:Social development in India 2455:10.1037/0033-2909.110.1.109 2238:Journal of Public Economics 2011:SMES, HR for (2021-01-19). 1564:Journal of Eating Disorders 1111:Roeckelein, Jon. E (2006). 3741: 3530:Basking in reflected glory 2901:American Politics Research 2830:10.1037/0021-9010.78.2.218 2552:10.1037/0022-3514.35.4.250 2201:10.1016/j.jesp.2009.06.007 1826:Longe, Jacqueline (2016). 882:10.1037/0022-3514.35.4.250 527: 432:Palmer & Peterson 2012 375:Academics and intelligence 334: 226:human rights organizations 29: 3678: 3660:Cognitive bias mitigation 2162:10.1007/s10919-009-0084-z 2100:10.1007/s12144-006-1013-5 1810:10.1108/09504120610709402 1688:10.1108/13632540610664698 1577:10.1186/s40337-017-0148-0 1519:10.1007/s13679-016-0192-0 1492:10.1108/13632540610664698 1391:"The Wonder Woman Effect" 1131:Choices & Connections 1047:10.1037/0033-295x.102.1.4 960:The Journal of Psychology 934:10.1007/s12147-016-9173-6 606:Further research findings 482:Dermer & Thiel (1975) 381:Landy & Sigall (1974) 353:attractiveness stereotype 3244:Illusion of transparency 2966:The Jewish Daily Forward 2928:Chandra, Ramesh (2004). 2913:10.1177/1532673x15600517 2866:Thorndike, E.L. (1920). 1943:. Lake Union Publishing. 1888:Ellis, Geoffrey (2018). 1753:Phil Rosenzweig (2014). 1728:Nancy Borkowski (2015). 1147:Daniel Kahneman (2013). 743:is compensated from the 699:List of cognitive biases 501:general impression model 391:sought residual cues to 127:Context and applications 2044:Dion, Karen K. (1990). 1968:10.1023/A:1023582629538 1939:LeClaire, Anne (2017). 1507:Current Obesity Reports 1149:Thinking, fast and slow 999:10.1023/A:1023582629538 803:Al Ries (17 Apr 2006). 515:The reverse halo effect 505:salient dimension model 364:University of Minnesota 107:The term was coined by 3715:Educational psychology 2443:Psychological Bulletin 2366:10.1556/jep.9.2011.3.2 669:Attribute substitution 387:Research conducted by 331:Role of attractiveness 96:(sometimes called the 3612:Arab–Israeli conflict 3339:Social influence bias 3284:Out-group homogeneity 2951:Dean, Jeremy (2007). 2811:. New York: Washburn. 1918:, The Free Dictionary 1915:Horns and halo effect 684:Dunning–Kruger effect 600:performance appraisal 558:Abikoff et al. (1993) 325:horns and halo effect 245:Ronald McDonald House 3254:Mere-exposure effect 3184:Extrinsic incentives 3130:Selective perception 2805:Monahan, F. (1941). 2123:Political Psychology 1992:Lasky, Jack (2020). 1615:The Jewish Chronicle 1025:Psychological Review 813:. Crain Publications 694:Illusory superiority 438:The judicial context 3479:Social desirability 3374:von Restorff effect 3249:Mean world syndrome 3224:Hostile attribution 2512:. 12 November 2011. 2075:. January 30, 1982. 1873:Jeni Mcray (2015). 1830:. pp. 507–509. 1456:10.1057/dbm.2012.10 1218:2017PLoSO..1269398Z 1129:McCornack, Steven. 745:effective frequency 689:In-group favoritism 664:Association fallacy 290:Supporting evidence 3720:1920 introductions 3394:Statistical biases 3172:Curse of knowledge 2641:10.1007/BF00916317 2609:The New York Times 2326:10.1007/BF00287500 2135:10.1111/pops.12256 2088:Current Psychology 2072:The New York Times 1655:on 3 December 2013 1649:"Corporate Donors" 1634:The Jerusalem Post 1528:20.500.11794/13474 1396:The New York Times 1357:. 17 January 2005. 792:on August 2, 2017. 473:Gender differences 424:The New York Times 60:You can assist by 3697: 3696: 3334:Social comparison 3115:Choice-supportive 2984:978-1-905177-07-3 2943:978-81-8205-024-2 2428:10.1002/ejsp.2353 1962:(9/10): 461–465. 1899:978-3-319-95830-9 1798:Reference Reviews 1764:978-0-7432-9125-5 1739:978-1-284-05088-2 1416:Popular Mechanics 1329:. 13 January 2005 1304:. 27 October 2008 1186:978-1-4767-8403-8 1158:978-0-374-53355-7 729:Net Present Value 644:Psychology portal 581:mentally retarded 562:special education 418:Political effects 232:has claimed that 90: 89: 82: 16:(Redirected from 3732: 3710:Cognitive biases 3494:Systematic error 3449:Omitted-variable 3364:Trait ascription 3204:Frog pond effect 3032:Cognitive biases 3016: 3009: 3002: 2993: 2988: 2969: 2956: 2947: 2924: 2887: 2884:10.1037/h0071663 2862: 2860: 2853: 2841: 2812: 2801: 2798:10.1037/h0036018 2780: 2770: 2749: 2728: 2707: 2688:10.1037/h0033731 2681: 2660: 2614: 2613: 2599: 2593: 2592: 2580: 2574: 2573: 2563: 2535: 2529: 2528: 2520: 2514: 2513: 2506: 2500: 2499: 2492: 2486: 2485: 2482:10.1002/ejsp.842 2465: 2459: 2458: 2438: 2432: 2431: 2410: 2401: 2400: 2380: 2371: 2370: 2368: 2344: 2338: 2337: 2309: 2303: 2302: 2299:10.1037/h0077085 2292: 2283:(6): 1168–1176. 2272: 2266: 2265: 2263: 2253: 2229: 2223: 2222: 2212: 2195:(5): 1132–1135. 2180: 2174: 2173: 2145: 2139: 2138: 2118: 2112: 2111: 2083: 2077: 2076: 2063: 2057: 2056: 2053:Current Contents 2050: 2041: 2032: 2031: 2029: 2028: 2019:. Archived from 2008: 2002: 2001: 1989: 1980: 1979: 1951: 1945: 1944: 1936: 1927: 1926: 1925: 1923: 1910: 1904: 1903: 1885: 1879: 1878: 1870: 1864: 1861:Thorndike (1920) 1858: 1852: 1851: 1843: 1832: 1831: 1823: 1814: 1813: 1792: 1783: 1782: 1775: 1769: 1768: 1750: 1744: 1743: 1725: 1719: 1718: 1698: 1692: 1691: 1671: 1665: 1664: 1662: 1660: 1644: 1638: 1637: 1625: 1619: 1618: 1606: 1600: 1599: 1589: 1579: 1555: 1549: 1548: 1530: 1502: 1496: 1495: 1475: 1469: 1468: 1458: 1434: 1428: 1427: 1425: 1423: 1407: 1401: 1400: 1386: 1380: 1379: 1365: 1359: 1358: 1345: 1339: 1338: 1336: 1334: 1319: 1313: 1312: 1310: 1309: 1298: 1292: 1291: 1288:10.1037/h0076472 1267: 1250: 1249: 1239: 1229: 1197: 1191: 1190: 1172: 1163: 1162: 1144: 1135: 1134: 1126: 1117: 1116: 1108: 1102: 1101: 1090:10.1037/h0042208 1073: 1067: 1066: 1040: 1020: 1011: 1010: 982: 976: 975: 955: 946: 945: 917: 904: 903: 893: 865: 859: 854: 841: 840: 828: 822: 821: 819: 818: 800: 794: 793: 788:. Archived from 782: 766: 763: 757: 754: 748: 737: 731: 725: 659:Affect heuristic 646: 641: 640: 639: 279:Edward Thorndike 230:Gerald Steinberg 109:Edward Thorndike 85: 78: 74: 71: 65: 45: 44: 37: 21: 3740: 3739: 3735: 3734: 3733: 3731: 3730: 3729: 3700: 3699: 3698: 3693: 3674: 3648: 3513: 3388: 3369:Turkey illusion 3137:Compassion fade 3034: 3025: 3020: 2985: 2972: 2959: 2950: 2944: 2927: 2898: 2895: 2893:Further reading 2890: 2865: 2858: 2851: 2844: 2815: 2804: 2783: 2768:10.1.1.106.8858 2752: 2731: 2710: 2679:10.1.1.521.9955 2663: 2626: 2622: 2617: 2601: 2600: 2596: 2582: 2581: 2577: 2537: 2536: 2532: 2522: 2521: 2517: 2508: 2507: 2503: 2494: 2493: 2489: 2467: 2466: 2462: 2440: 2439: 2435: 2412: 2411: 2404: 2382: 2381: 2374: 2346: 2345: 2341: 2311: 2310: 2306: 2290:10.1.1.552.3491 2274: 2273: 2269: 2231: 2230: 2226: 2182: 2181: 2177: 2147: 2146: 2142: 2120: 2119: 2115: 2085: 2084: 2080: 2065: 2064: 2060: 2048: 2043: 2042: 2035: 2026: 2024: 2010: 2009: 2005: 1991: 1990: 1983: 1953: 1952: 1948: 1941:The Halo Effect 1938: 1937: 1930: 1921: 1919: 1912: 1911: 1907: 1900: 1887: 1886: 1882: 1872: 1871: 1867: 1859: 1855: 1845: 1844: 1835: 1825: 1824: 1817: 1794: 1793: 1786: 1777: 1776: 1772: 1765: 1752: 1751: 1747: 1740: 1727: 1726: 1722: 1700: 1699: 1695: 1673: 1672: 1668: 1658: 1656: 1646: 1645: 1641: 1627: 1626: 1622: 1608: 1607: 1603: 1557: 1556: 1552: 1504: 1503: 1499: 1477: 1476: 1472: 1436: 1435: 1431: 1421: 1419: 1409: 1408: 1404: 1388: 1387: 1383: 1375:Advertising Age 1367: 1366: 1362: 1354:Advertising Age 1347: 1346: 1342: 1332: 1330: 1321: 1320: 1316: 1307: 1305: 1300: 1299: 1295: 1269: 1268: 1253: 1212:(1): e0169398. 1199: 1198: 1194: 1187: 1174: 1173: 1166: 1159: 1146: 1145: 1138: 1133:(2nd ed.). 1128: 1127: 1120: 1110: 1109: 1105: 1075: 1074: 1070: 1038:10.1.1.411.2919 1022: 1021: 1014: 984: 983: 979: 957: 956: 949: 919: 918: 907: 867: 866: 862: 855: 844: 830: 829: 825: 816: 814: 810:Advertising Age 802: 801: 797: 784: 783: 779: 775: 770: 769: 764: 760: 755: 751: 738: 734: 726: 722: 717: 642: 637: 635: 632: 608: 596:job performance 589: 555: 537:bias blind spot 532: 526: 524:The horn effect 517: 496: 494:Possible causes 475: 440: 420: 377: 348: 339: 333: 313: 292: 274: 257: 185:line extensions 181:brand marketing 169: 134: 129: 86: 75: 69: 66: 59: 46: 42: 35: 32:The Halo Effect 28: 23: 22: 15: 12: 11: 5: 3738: 3736: 3728: 3727: 3722: 3717: 3712: 3702: 3701: 3695: 3694: 3692: 3691: 3686: 3679: 3676: 3675: 3673: 3672: 3667: 3662: 3656: 3654: 3653:Bias reduction 3650: 3649: 3647: 3646: 3641: 3636: 3631: 3629:Political bias 3626: 3621: 3620: 3619: 3614: 3609: 3604: 3599: 3594: 3589: 3584: 3574: 3569: 3564: 3559: 3557:Infrastructure 3554: 3549: 3544: 3539: 3532: 3527: 3521: 3519: 3515: 3514: 3512: 3511: 3506: 3501: 3496: 3491: 3486: 3481: 3476: 3474:Self-selection 3471: 3466: 3461: 3456: 3451: 3446: 3441: 3436: 3431: 3426: 3425: 3424: 3414: 3409: 3404: 3398: 3396: 3390: 3389: 3387: 3386: 3381: 3376: 3371: 3366: 3361: 3356: 3351: 3346: 3341: 3336: 3331: 3326: 3321: 3316: 3311: 3309:Pro-innovation 3306: 3301: 3296: 3294:Overton window 3291: 3286: 3281: 3276: 3271: 3266: 3261: 3256: 3251: 3246: 3241: 3236: 3231: 3226: 3221: 3216: 3211: 3206: 3201: 3196: 3191: 3186: 3181: 3176: 3175: 3174: 3164: 3162:Dunning–Kruger 3159: 3154: 3149: 3144: 3139: 3134: 3133: 3132: 3122: 3117: 3112: 3107: 3102: 3101: 3100: 3090: 3085: 3080: 3079: 3078: 3076:Correspondence 3073: 3071:Actor–observer 3063: 3058: 3053: 3048: 3043: 3037: 3035: 3030: 3027: 3026: 3021: 3019: 3018: 3011: 3004: 2996: 2990: 2989: 2983: 2970: 2957: 2948: 2942: 2925: 2907:(2): 353–382. 2894: 2891: 2889: 2888: 2863: 2861:on 2014-03-09. 2842: 2824:(2): 218–225. 2813: 2808:Women in Crime 2802: 2792:(3): 299–304. 2781: 2761:(3): 227–243. 2750: 2729: 2708: 2672:(3): 285–290. 2661: 2635:(5): 519–533. 2623: 2621: 2618: 2616: 2615: 2594: 2575: 2530: 2515: 2501: 2487: 2476:(7): 812–817. 2460: 2449:(1): 109–128. 2433: 2422:(5): 701–717. 2402: 2391:(4): 578–586. 2372: 2359:(3): 205–217. 2339: 2320:(2): 195–204. 2304: 2267: 2224: 2175: 2156:(2): 111–117. 2140: 2129:(3): 401–417. 2113: 2078: 2058: 2033: 2003: 1981: 1946: 1928: 1905: 1898: 1880: 1865: 1853: 1833: 1815: 1784: 1770: 1763: 1745: 1738: 1720: 1693: 1666: 1639: 1620: 1601: 1550: 1497: 1486:(2): 123–137. 1470: 1449:(2): 138–142. 1429: 1402: 1381: 1360: 1340: 1314: 1293: 1282:(3): 410–414. 1251: 1192: 1185: 1164: 1157: 1136: 1118: 1103: 1068: 1012: 993:(9): 461–465. 977: 966:(6): 535–540. 947: 928:(4): 299–310. 905: 876:(4): 250–256. 860: 857:Thorndike 1920 842: 823: 795: 776: 774: 771: 768: 767: 758: 749: 732: 719: 718: 716: 713: 712: 711: 706: 701: 696: 691: 686: 681: 679:Dr. Fox effect 676: 674:Body privilege 671: 666: 661: 656: 648: 647: 631: 628: 607: 604: 588: 585: 554: 551: 528:Main article: 525: 522: 516: 513: 495: 492: 474: 471: 470: 469: 458: 454:Monahan (1941) 451: 439: 436: 419: 416: 397:attractiveness 376: 373: 347: 346:On personality 344: 332: 329: 312: 311:Cognitive bias 309: 291: 288: 283:attractiveness 273: 270: 256: 253: 219:food marketing 168: 165: 145:cognitive bias 133: 130: 128: 125: 102:cognitive bias 88: 87: 49: 47: 40: 26: 24: 14: 13: 10: 9: 6: 4: 3: 2: 3737: 3726: 3723: 3721: 3718: 3716: 3713: 3711: 3708: 3707: 3705: 3690: 3687: 3685: 3681: 3680: 3677: 3671: 3668: 3666: 3663: 3661: 3658: 3657: 3655: 3651: 3645: 3642: 3640: 3637: 3635: 3632: 3630: 3627: 3625: 3622: 3618: 3615: 3613: 3610: 3608: 3607:United States 3605: 3603: 3600: 3598: 3595: 3593: 3590: 3588: 3585: 3583: 3582:False balance 3580: 3579: 3578: 3575: 3573: 3570: 3568: 3565: 3563: 3560: 3558: 3555: 3553: 3550: 3548: 3545: 3543: 3540: 3538: 3537: 3533: 3531: 3528: 3526: 3523: 3522: 3520: 3516: 3510: 3507: 3505: 3502: 3500: 3497: 3495: 3492: 3490: 3487: 3485: 3482: 3480: 3477: 3475: 3472: 3470: 3467: 3465: 3462: 3460: 3457: 3455: 3454:Participation 3452: 3450: 3447: 3445: 3442: 3440: 3437: 3435: 3432: 3430: 3427: 3423: 3422:Psychological 3420: 3419: 3418: 3415: 3413: 3410: 3408: 3405: 3403: 3400: 3399: 3397: 3395: 3391: 3385: 3382: 3380: 3377: 3375: 3372: 3370: 3367: 3365: 3362: 3360: 3357: 3355: 3352: 3350: 3347: 3345: 3342: 3340: 3337: 3335: 3332: 3330: 3327: 3325: 3322: 3320: 3317: 3315: 3312: 3310: 3307: 3305: 3302: 3300: 3297: 3295: 3292: 3290: 3287: 3285: 3282: 3280: 3277: 3275: 3272: 3270: 3267: 3265: 3262: 3260: 3257: 3255: 3252: 3250: 3247: 3245: 3242: 3240: 3237: 3235: 3232: 3230: 3227: 3225: 3222: 3220: 3217: 3215: 3212: 3210: 3207: 3205: 3202: 3200: 3197: 3195: 3192: 3190: 3189:Fading affect 3187: 3185: 3182: 3180: 3177: 3173: 3170: 3169: 3168: 3165: 3163: 3160: 3158: 3155: 3153: 3150: 3148: 3145: 3143: 3140: 3138: 3135: 3131: 3128: 3127: 3126: 3123: 3121: 3118: 3116: 3113: 3111: 3108: 3106: 3103: 3099: 3096: 3095: 3094: 3091: 3089: 3086: 3084: 3081: 3077: 3074: 3072: 3069: 3068: 3067: 3064: 3062: 3059: 3057: 3054: 3052: 3049: 3047: 3044: 3042: 3039: 3038: 3036: 3033: 3028: 3024: 3017: 3012: 3010: 3005: 3003: 2998: 2997: 2994: 2986: 2980: 2976: 2975:Irrationality 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Index

Halo Effect
The Halo Effect
copy editing
editing it
Learn how and when to remove this message
cognitive bias
Edward Thorndike
heuristic
prejudices
ideology
gestalt
cognitive bias
concrete
generalized
horn effect
marketing
brand marketing
line extensions
Apple
iPod
here
food marketing
human rights organizations
Gerald Steinberg
non-governmental organizations (NGOs)
news media
Ronald McDonald House
Edward Thorndike
attractiveness
physique

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