207:. In 1998, after spending six months working on smoothie recipes and £500 on fruit, the trio sold their drinks from a stall at a music festival in London. People were asked to put their empty bottles in a "yes" or "no" bin depending on whether they thought the three should quit their jobs to make smoothies. At the end of the festival the "yes" bin was full, with only three cups in the "no" bin, so they went to their work the next day and resigned. After quitting their jobs, the three struggled to find investment, but eventually had a lucky break when Maurice Pinto, a wealthy American businessman, decided to invest £250,000. In total, it took fifteen months from the initial idea to taking the product to market.
288:
cell wall matrix that gives fruit its structure and makes smoothies less fibrous than fruit eaten whole were not justified. "This is particularly evident when you look at a smoothie under the microscope and can see big chunks or undamaged cellular material," said lead author
Professor Chris Hawes. Researchers found smoothies contained comparable fiber to that contained in whole fruit. In the study by Oxford Brookes Functional Food Centre, the strawberry and banana and mango and passion fruit Innocent smoothies were found to have a low GI value, meaning the naturally found sugars were absorbed slowly by the body, making them no more harmful than the impact of eating an apple on blood glucose levels.
297:
2019:
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251:
344:
Innocent Drinks next worked with the
University of Cordoba to trial variations of short-pulse irrigation systems, which are considered to be the most efficient irrigation systems for strawberries while remaining cost-effective for farmers to install. In 2014, they began farmer workshops to train them
287:
Three academic papers, produced by researchers at Oxford
Brookes University and the University of Aberdeen were commissioned by Innocent. In the first study, scientists at the Department of Biological and Medical Sciences, Oxford Brookes University, said suggestions that puréeing fruit destroys the
258:
Smoothies are
Innocent's primary product. An Innocent smoothie consists of whole crushed fruit and juices, but other ingredients such as carrots and ginger have been used in some drinks. Innocent also makes juice for kids; a not-from-concentrate juice range; Innocent Bubbles, which are carbonated;
345:
in best practice water management and encourage them to reduce their water use. Innocent later developed Irri-Fresa, an app that calculates optimal daily irrigation times. In 2015, participating farmers using the app saved 1.7 billion liters – cutting water use by up to 40 percent on their farms.
225:
for £30 million, with the three founders continuing to retain operational control. As a result of the takeover, Ethical
Consumer magazine reduced their ethical rating for the company from 12.5/20 to 6.5/20. In April 2010, Coca-Cola increased its stake in the company to 58% from 18% for about £65
424:
Innocent Drinks use the following criteria to choose which charities they support: organisations must benefit a community rather than individuals; be not-for-profit; be pursuing charitable purposes; consider taking part in The
Foundation scholarship programme, which offers employees of Innocent
432:
In 2003 Innocent began a project called the Big Knit. The company asks volunteers to knit small hats to put on their smoothies. For each smoothie sold
Innocent stated they would donate 25p to Age UK to help older people during the cold winter months. The donations are used to provide lunches,
382:
over hundreds of miles from the continent. Innocent's website stated that their drinks were "made in the countryside" whereas they were actually imported from the
Netherlands. The company stated that the information on their website was out of date and misleading statements would be removed
367:
passed a new law, which took effect from 2009, requiring companies labelling their products as "superfoods" to justify statements that their products are "superfoods", "healthy" or "good for you". Currently
Innocent still uses the word "superfruit" in their marketing.
414:
From 2011 onwards, the company committed to give a minimum of £250,000 to the
Innocent foundation in years when there is no profit made, to allow its work to continue. In 2013, the company increased this annual commitment to £950,000 per year for the next five years.
214:
began a five-year trial of using Innocent smoothies as part of their Happy Meals. Feedback from customers led McDonald's to drop the product in 2012. However, in 2015, the Chiquita Smoothie was replaced by two varieties of Innocent smoothies in the Netherlands.
241:
In June 2016, the drinks company reported a sales surge thanks to new products such as coconut water and vegetable smoothies. These new products contributed £28m to sales. Revenues reported that year were £247.4m, a 13% increase on the previous 12 months.
324:
banned an Innocent drinks ad that claimed the company's products have a positive environmental impact. The Authority found this was untrue, since the company's use of single-use plastics for its bottles meant that over their full life-cycle, they had a
336:
From 2010 to 2012, Innocent worked in partner with its supplier and Unilever to map the water footprint and the efficiency of multiple strawberry farms over three years. The project permitted them to identify ways to reduce water use through improving
436:
Innocent provided 2 years of funding for The Trussell Trust's Holiday Clubs project, which provides meals, activities, and learning opportunities to families during school holidays, with the goal of reducing hunger and isolation.
433:
classes, befriending services, and other support services offered by local Age UK centres. Innocent reports that 6 million hats have been knitted and they have been able to raise over £1.9 million for charities like Age UK.
428:
In 2015, Action Against Hunger and the Innocent Foundation partnered to help improve the treatment of malnutrition in Mali and Pakistan. The efforts include mobilising health workers to diagnose and treat children at home.
284:. This is nearly 30% more than Coca-Cola in terms of sugar content. On the other hand, it does not contain any of the artificial ingredients found in soft drinks like Coca-Cola and is instead made from natural fruit.
237:
to promote the game with the temporary event, Adventure Party: Temple of Fruit. On August 30th, the Smoothie Smash minigame was launched and playable on the Coffee Shop, being related to the Temple of Fruit event
316:
Innocent Drinks discovered that one of their supplies was contributing to the unsustainable water use threatening UNESCO World Heritage site Doñana National Park, one of Europe's most important wetlands.
262:
Innocent launched its first food product in 2008 with the Veg Pots range, further extending the line to include a range of Asian Noodle pots in 2013, before exiting the food business completely in 2015.
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The Innocent Foundation is a registered charity funded by the employees, shareholders and company of Innocent Drinks. The foundation says it has supported 67 different projects since 1998.
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In October 2005 there were several reports of Innocent smoothies "exploding". In 2007, Innocent recalled 100,000 bottles, stating that the explosions were caused by a natural
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Innocent launched a new range in March 2014. Super Smoothies consist of a blend of fruits, veg, botanicals and crushed flax seeds, with added vitamins.
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sold in supermarkets, coffee shops and various other outlets. The company sells more than two million smoothies per week. Innocent is over 90% owned by
1033:
654:
453:
280:
Innocent's products have been promoted as a healthy option. However, a 250 ml bottle of 'Innocent Smoothie' contains 171 kcal and 34.3 g of
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In 2008 a report accused the company of making false claims by stating that their product was transported solely by boat or rail to reduce
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and 50% virgin plastic which has a higher carbon footprint compared to recycled; these figures exclude the bottle caps and labels.
2018:
1120:
40:
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million. In February 2013 Coca-Cola increased their stake to over 90%, leaving the three founders with a small minority holding.
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instead of reusable glass containers. Innocent says that they try to reduce the amount of packaging as best as they can and use
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In 2018 the brand launched their first range of vegan nut and oat drinks. It includes almond, hazelnut and oat drink varieties.
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Revenue for the company declined in 2009 as a result of the global financial crisis which led to an overall loss of £8.6m.
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Limited the opportunity to volunteer with partners and use their business skills to bring benefit to the organisation.
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On 6 April 2009, Innocent Drinks announced on its website an agreement to sell a stake of 10–20% to
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203:, Adam Balon and Jon Wright, then working in consulting and advertising. The three were friends at
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444:'s Emergency Response Network, a disaster relief fund for emergency support during a crisis.
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Innocent Drinks has pledged to give at least 10% of all its profits to charity every year.
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779:"Nutritional information and ingredients for Coca-Cola original taste | Coca-Cola GB"
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could not be backed up by medical science and ordering Innocent not to repeat them.
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When you are using our websites, Innocent Limited is the data controller
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From August 23rd to September 5th, 2012, Innocent Drinks partnered with
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554:"Growing Business Video: Richard Reed on struggling to find investment"
965:"innocent Drinks app helps Spain's strawberry farmers slash water use"
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for making unsubstantiated claims about the health benefits of their "
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528:"Smoothie operators Innocent tread familiar path to lucrative deal"
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In 2015 they launched a range of cold press fruit and veg juices.
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991:"Innocent Smoothies found guilty of making false health claims"
145:
1701:
863:"innocent Drinks’ App Helps Farmers Cut Water Use by Up to 40%
726:"innocent Launches a New ‘Super, Natural’ Range of Smoothies"
1146:"little hats, big difference these little hats change lives"
1034:"Innocent Smoothies Guilty of False Green-Transport Claims?"
2134:
United States v. Forty Barrels and Twenty Kegs of Coca-Cola
930:"Recycled plastic reduces carbon footprint of packaging"
880:"Innocent drinks ads banned over environmental claim"
1121:"Innovating innocent Improve Malnutrition Treatment"
878:
Beth Timmins, Business Reporter (23 February 2022).
765:"Innocent Smoothie Brand Launches 3 New Vegan Milks"
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977:"innocent wins award as Spanish growers save water"
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Environmental record, advertising and controversies
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630:"CocaCola takes a bigger joke slice of Innocent"
2385:Privately held companies of the United Kingdom
1228:
386:Innocent's products usually come in standard
8:
2380:Food and drink companies established in 1998
440:In October 2016, Innocent foundation joined
32:
844:. Europe Intelligence Wire. 19 January 2007
655:"Innocent smoothies' ethiscore cut by half"
348:In October 2007 Innocent was warned by the
1256:
1235:
1221:
1213:
1205:
673:"Coca-Cola takes full control of Innocent"
38:
31:
698:"The 30 Second Briefing, innocent Drinks"
300:Innocent Drinks products in a supermarket
2365:British banned television advertisements
623:
621:
873:
871:
580:"McDonald's ditches Innocent Smoothies"
465:
329:. Bottles sold by Innocent contain 50%
911:
901:
454:List of vegetarian and vegan companies
2375:Drink companies of the United Kingdom
7:
1183:"Oxfam’s Emergency Response Network"
341:and management on strawberry farms.
1171:"The Trussell Trust, Holiday Clubs"
1009:"Superfood 'ban' comes into effect"
505:"Coke buys into Innocent smoothies"
406:wood for cardboard-based packages.
2307:Coca-Cola buildings and structures
989:Hickman, Martin (3 October 2007).
865:, "News & Views, 19 July 2016.
842:"Fruit smoothies are a real blast"
710:"innocent to axe veg, noodle pots"
671:Neate, Rupert (23 February 2013).
628:Steele, Francesca (9 April 2010).
25:
815:Watson, Donna (22 October 2005).
2229:I'd like to buy the world a Coke
2145:Escola v. Coca-Cola Bottling Co.
2017:
356:" smoothies, stating that their
2050:Coca-Cola Beverages Philippines
596:"Innocent Aardbei & Banaan"
526:Tryhorn, Chris (7 April 2009).
350:Advertising Standards Authority
322:Advertising Standards Authority
2042:Coca-Cola Europacific Partners
1:
1109:"Annual Financial Statements"
1022:"things we make – smoothies"
939:. 6 June 2013. Archived from
327:negative environmental impact
172:-based company that produces
205:St John's College, Cambridge
195:Drinks was founded by three
2095:Beverage Partners Worldwide
93:, Adam Balon and Jon Wright
74:; 26 years ago
2406:
2167:POM Wonderful v. Coca-Cola
2034:Coca-Cola Beverages Africa
1076:, The innocent foundation.
609:"Green Business: Innocent"
2390:Soft drinks manufacturers
2234:The Lost Island of Alanna
2200:Coke Zero Facial Profiler
2156:Sinaltrainal v. Coca-Cola
2015:
37:
1446:Northern Neck Ginger Ale
507:. BBC News. 7 April 2009
27:British beverage company
378:when they were in fact
2312:Criticism of Coca-Cola
730:Food and Beverage News
700:, Print, 27 June 2016.
301:
255:
2335:Limca Book of Records
2279:Coca-Cola polar bears
2105:Coca-Cola Enterprises
1244:The Coca-Cola Company
967:, "Food, 27 May 2016.
817:"YOU'VE BEEN MANGOED"
299:
253:
223:The Coca-Cola Company
182:The Coca-Cola Company
134:The Coca-Cola Company
1758:Bodyarmor SuperDrink
1159:"About The Big Knit"
803:"New Sugar Research"
308:of the ingredients.
197:Cambridge University
2324:Coca-Cola Freestyle
1123:, 14 December 2015.
1086:"Being Sustainable"
1062:"being sustainable"
937:European Commission
890:on 23 February 2022
560:on 12 December 2011
259:and coconut water.
34:
2068:Coca-Cola Hellenic
1475:Ramblin' Root Beer
1412:Lemon & Paeroa
1038:Sustainable Brands
946:on 22 October 2021
914:has generic name (
302:
256:
2352:
2351:
2264:Once Upon a Wheel
2110:Columbia Pictures
2013:
2012:
1271:
1267:A&W Root Beer
1185:, 6 October 2016.
995:Belfast Telegraph
607:Salisbury, Peter,
586:, 15 August 2012.
400:recycled plastics
156:
155:
16:(Redirected from
2397:
2370:Coca-Cola brands
2317:Cocacolonization
2249:Move to the Beat
2210:Country Sunshine
2173:
2162:
2151:
2140:
2115:TriStar Pictures
2100:Coca-Cola Amatil
2080:
2072:
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2021:
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1773:Monster Beverage
1712:Simply Beverages
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1203:
1201:Official website
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1088:, February 2015.
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1053:
1050:"things we make"
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1040:, 4 August 2008.
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886:. Archived from
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767:. 18 March 2018.
761:
755:
753:"things we make"
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742:"things we make"
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732:, 10 March 2014.
723:
717:
716:, 31 March 2015.
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659:Ethical Consumer
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578:Reynolds, John,
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556:. Archived from
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517:
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514:
512:
501:
495:
494:
489:
487:
478:
474:"Privacy Policy"
470:
358:marketing claims
339:water efficiency
331:recycled plastic
254:Innocent Bubbles
159:Innocent Limited
152:
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147:
82:
80:
75:
42:
35:
33:Innocent Limited
21:
2405:
2404:
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2355:
2354:
2353:
2348:
2342:One, Two, Three
2295:
2284:The Polar Bears
2254:My Coke Rewards
2224:Hey Kid, Catch!
2218:
2205:Coming Together
2195:Ashita Ga Arusa
2184:
2176:
2171:
2160:
2149:
2138:
2119:
2088:Former holdings
2083:
2078:
2070:
2062:
2060:Coca-Cola FEMSA
2052:
2044:
2036:
2022:
2009:
1975:Purchased from
1970:
1944:
1908:
1884:Deep River Rock
1842:
1776:
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1593:Juices and teas
1588:
1246:
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1199:
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1161:, January 2017.
1157:
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1139:
1135:, January 2016.
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1115:
1111:, 30 June 2015.
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1072:
1068:
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1048:
1044:
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1016:
1011:. 29 June 2007.
1007:
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1002:
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987:
983:
979:, "30 May 2016.
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805:, 21 June 2014.
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783:coca-cola.co.uk
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661:, 7 April 2009.
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481:Innocent Drinks
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166:Innocent Drinks
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54:Innocent Drinks
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18:Innocent drinks
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2276:
2274:Pepsi Invaders
2271:
2269:Open Happiness
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2027:Joint ventures
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2016:
2014:
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1997:
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1981:
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1958:
1952:
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1946:
1945:
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1937:
1932:
1930:Dunkin' Donuts
1927:
1922:
1920:Caribou Coffee
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1707:Peace Iced Tea
1704:
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1672:
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2244:Max Headroom
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1925:Costa Coffee
1913:Coffee-based
1732:VitaminWater
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1399:Kola Inglesa
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941:the original
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821:Daily Record
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558:the original
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532:The Guardian
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363:In 2007 the
362:
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306:fermentation
303:
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235:Club Penguin
228:
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201:Richard Reed
191:
165:
158:
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98:Headquarters
91:Richard Reed
29:
2345:(1961 film)
1949:Dairy-based
1675:Minute Maid
1470:Quwat Jabal
1442:Nordic Mist
1427:Mello Yello
1260:Soft drinks
1064:, innocent.
1052:, innocent.
1024:, innocent.
950:23 February
894:23 February
683:23 February
394:bottles or
199:graduates:
113:Area served
2359:Categories
1899:Topo Chico
1894:Smartwater
1854:Abbey Well
1833:Tab Energy
1828:Relentless
1793:Formula 50
1784:BPM Energy
1717:Sokenbicha
1670:Matte Leão
1660:Honest Tea
1625:Five Alive
1574:VegitaBeta
1422:Mare Rosso
1349:Fioravanti
1098:"About Us"
1074:"Finances"
848:31 January
826:31 January
460:References
383:promptly.
354:superfoods
212:McDonald's
163:trading as
49:Trade name
2329:Cola wars
2182:Campaigns
1990:Gold Spot
1838:Von Dutch
1650:Gold Peak
1630:Fruitopia
1620:Far Coast
1605:Capri-Sun
1520:Sparletta
1500:Seagram's
1485:Red Flash
1455:Pibb Xtra
1432:Mezzo Mix
1379:Iron Brew
1374:Inca Kola
1315:Coca-Cola
714:Just Food
634:The Times
613:Ecologist
584:Marketing
392:Tetra Pak
376:emissions
174:smoothies
2000:Thums Up
1956:Fairlife
1869:Aquarius
1763:Powerade
1753:Aquarius
1665:Innocent
1635:Frutonic
1579:Victoria
1530:Chinotto
1460:Portello
1364:Frutonic
1359:Fruktime
1343:Tropical
1310:Cannings
1305:Blue Sky
904:cite web
884:BBC News
788:29 April
679:. London
636:. London
564:22 March
534:. London
448:See also
246:Products
210:In 2007
193:Innocent
122:Products
63:Beverage
59:Industry
2239:MagiCan
2187:slogans
2079:(23.0%)
2071:(23.2%)
2045:(19.5%)
2037:(66.5%)
1977:Bisleri
1935:Georgia
1823:RAC 124
1808:Monster
1722:Sparkle
1697:Odwalla
1645:Glaceau
1600:Ayataka
1515:Sparkle
1490:Santiba
1450:OK Soda
1389:Kia-Ora
1295:Beverly
1173:, 2017.
410:Charity
388:plastic
380:trucked
188:History
170:British
168:, is a
141:Website
87:Founder
77: (
69:Founded
2259:MyCoke
2172:(2014)
2170:
2161:(2001)
2159:
2150:(1944)
2148:
2139:(1916)
2137:
1961:Swerve
1904:Valpre
1879:Dasani
1813:Mother
1687:Nestea
1615:Enviga
1559:Tanora
1537:Stoney
1525:Sprite
1505:Senzao
1480:RimZim
1465:Quatro
1394:Kinley
1354:Fresca
1324:Frutee
1285:Barq's
1280:Ameyal
1275:Ambasa
1252:Brands
486:11 May
231:Disney
125:Drinks
117:Europe
102:London
2300:Other
2125:Legal
2076:Bambi
2063:(28%)
2053:(60%)
2005:Maaza
1995:Limca
1985:Citra
1803:Live+
1692:Oasis
1680:Cappy
1569:Vault
1542:Surge
1510:Smart
1495:Sarsi
1437:Moxie
1403:Krest
1339:Royal
1320:Fanta
944:(PDF)
933:(PDF)
640:5 May
538:5 May
511:5 May
477:(PDF)
442:Oxfam
282:sugar
178:juice
136:(90%)
130:Owner
2185:and
1940:illy
1874:Ciel
1864:Arwa
1859:AdeS
1788:Burn
1737:Zico
1655:Hi-C
1640:Fuze
1584:Yoli
1564:Tiky
1547:Urge
1417:Lift
1407:Kuat
1384:Joya
1335:Kist
1290:Beat
952:2022
916:help
896:2022
850:2009
828:2009
790:2019
685:2013
642:2010
566:2012
540:2010
513:2010
488:2024
402:and
176:and
79:1998
72:1998
1966:Vio
1818:NOS
1702:Qoo
1554:Tab
1332:Icy
1328:Hit
390:or
233:'s
150:.uk
148:.co
2361::
2219:NO
1036:,
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830:.
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81:)
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
