153:, which contains 39 grams of sugar. CSPI states that the harmful impact of the 33 grams of sugar, such as obesity, diabetes, and other conditions, easily outweighs the benefits of the nutrients added to VitaminWater. In defense, Coca-Cola argued that the nutritional label clearly showed the amount of sugar found in each bottle, and that consumers could thus not be misled.
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beverages. In the trial, the judge found the claims made on the packaging of
VitaminWater to be misleading to consumers, leading them to believe that the consumption of the beverage would prevent disease, and provide general health. Examples of such statements can be found on the "defense" flavour,
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In 2010, Coca-Cola's motion to dismiss the lawsuit was denied. On April 7, 2016, the United States
District Court for the Eastern District of New York gave its final approval to a settlement agreement barring Coca-Cola from making these health claims; in addition VitaminWater bottles will have to
78:
is a United States
Federal law that was signed in 1990. This law regulates nutrition labeling and nutrient content claims on foods regulated by the FDA. In 1993, health claim regulations were implemented to the NLEA. According to the NLEA, under 21 CFR §101.14(e)(6), the general criteria that all
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In 1993, the FDA amended the Act, recognizing that it prohibited certain healthy foods from making important health claims. Foods such as fruits and vegetables, enriched grain products, and most breads were exempted from this rule. Another claim exempted from the "jelly bean rule" was the health
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which says on its packaging "… this combination of zinc and fortifying vitamins can help out … and keep you healthy as a horse". The "focus" flavour says on its label that it contains vitamins and other nutrients that have been scientifically proven to reduce the risk of eye disease.
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The name
VitaminWater itself was found to be deceptive, as it leads consumers to believe that it contains only vitamins and water, while in fact it contains 33 grams of sugar per bottle. This is comparable to a can of
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The rule stating that food had to contain 10 percent DV without fortification of one of the six nutrients (Vitamin A, Vitamin C, Iron, Calcium, Protein, and Fiber) is commonly referred to as the "jelly bean rule".
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Only information on the value that intake or reduced intake, as part of a total dietary pattern, may have on a disease or health-related condition
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Food contains, without fortification, 10 percent or more of the Daily Value of one of six nutrients (Dietary supplements excepted):
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for violating the Jelly Bean Rule. Coca-Cola was accused of making "deceptive and unsubstantiated claims" on its line of
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Enables public to understand information provided and significance of information in the context of a total daily diet
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66:. The FDA also made a policy that companies could not fortify foods with the sole intent of making that claim.
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42:, they cannot claim to be "healthy" unless they contain at least 10 percent of the Daily Value (DV) of:
229:"Sugar Alcohols, Caries Incidence, and Remineralization of Caries Lesions: A Literature Review"
181:(First paperback ed.). Berkeley and Los Angeles: University of California Press. pp.
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337:. Center for Science in the Public Interest. 2009-01-15. Archived from
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335:"Coke Sued for Fraudulent Claims on Obesity-Promoting "VitaminWater""
39:
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claim that sugar alcohols could lead to dental cavities prevention.
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prominently display the words "with sweeteners" on their labels.
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389:. Center for Science in the Public Interest. 2016-04-08
368:. Center for Science in the Public Interest. 2010-07-21
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134:Center for Science in the Public Interest (CSPI)
8:
387:"Vitaminwater Settlement Approved by Court"
76:Nutrition Labeling and Education Act (NLEA)
30:It says that just because foods are low in
363:"Judge Ruling re: Vitaminwater Case, 2010"
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116:(Taken directly from Health Claims Chart)
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433:Consumer protection in the United States
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314:: CS1 maint: archived copy as title (
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89:Complete, truthful, and not misleading
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233:International Journal of Dentistry
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25:U.S. Food and Drug Administration
79:health claims had to meet were:
297:from the original on 2017-05-18
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413:Food and Drug Administration
287:Food and Drug Administration
23:is a rule put forth by the
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136:, filed a lawsuit against
173:Nestle, Marion (2003) .
227:Mäkinen, K. K. (2010).
27:(FDA) on May 19, 1994.
418:Advertising regulation
138:The Coca-Cola Company
104:Calcium, 100 mg
98:Vitamin C, 6 mg
246:10.1155/2010/981072
209:. National Archives
207:"21 C.F.R. 101.14"
101:Iron, 1.8 mg
95:Vitamin A, 500 IU
21:"jelly bean rule"
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177:Food Politics
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391:. Retrieved
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370:. Retrieved
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339:the original
299:. Retrieved
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142:VitaminWater
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110:Fiber, 2.5 g
107:Protein, 5 g
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29:
20:
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36:cholesterol
407:Categories
393:2020-01-05
372:2019-06-11
345:2019-06-11
301:2019-12-16
239:: 981072.
213:2023-09-27
161:References
151:Coca-Cola
128:Coca-Cola
48:vitamin C
44:vitamin A
428:Food law
310:cite web
292:Archived
265:20339492
256:2836749
183:256–258
70:History
56:protein
52:calcium
263:
253:
189:
40:sodium
38:, and
366:(PDF)
295:(PDF)
282:(PDF)
62:, or
60:fiber
316:link
261:PMID
237:2010
187:ISBN
74:The
64:iron
19:The
251:PMC
241:doi
32:fat
409::
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