58:, he adopted the name Interbrand. Among the concepts that Interbrand developed in the 1980s was brand valuation. As Murphy later explained, there was "a huge buying and selling of branded-goods businesses where what was essentially being bought and sold was brands. But nobody knew how to value brands."
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In London in 1974, Murphy launched
Novamark, a small company specialising in product naming and in trade mark registrations. In the 1970s, the scope of Novamark's consulting work expanded to encompass brand design and strategy. In 1979, when Murphy opened his first overseas office in
45:, and in so doing, he stimulated the development of branding as an aspect of business. Murphy founded Interbrand, the world’s first branding consultancy, and named many familiar brands.
159:-beating product in the US. At the time of acquisition, the distillery was producing some 3,000 cases of gin a year, but had capacity to make 200,000. After Murphy's repackaging and
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admitted Murphy to the honorary degree of Doctor of Social
Sciences in 2001. He was visiting professor at Birmingham and The Open University Business Schools.
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In 1987, Interbrand announced that it had developed a proprietary methodology for brand evaluation and in 1989 Murphy edited a work on the subject:
140:, from scratch, without a substantial chain of controlled pub outlets, marketing it both locally and internationally. He sold it in 2018.
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distillery and brand in 1996 by a small group of investors, betting on the history of the drink as the basis of the
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John Murphy. Brand
Valuation – Establishing a true and fair view. — London: Hutchinson Business Books, 1989. —
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Susannah Hart, John Murphy (editors). Brands – The new wealth creators. Basingstoke: Macmillan, 1998 —
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388:"Interbrand Corporation History. Sourced from International Directory of Company Histories, Volume 70"
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69:. He stayed on at Omnicom as Interbrand's chairperson till 1996 to help with the transition.
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This article is about the founder of
Interbrand. For other people called John Murphy, see
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John Murphy, Michael Rowe. How to design trademarks and logos. — North Light Books, 1988.
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interview with John Murphy (audio), BBC Radio 4, September 25, 2008, from approx. 24:25
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interview with John Murphy (audio), BBC Radio 4, September 25, 2008, from approx. 18:25
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struggled to market themselves abroad due to their reliance on marketing through local
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After
Interbrand, Murphy turned his hand to building brands himself. Looking at how
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Murphy was the signatory of a spoof letter (written with his wife at the time, Dr
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who first described the process of branding. He also pioneered the art of
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320:"A taxonomy of brand valuation practice: Methodologies and purposes"
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John Murphy. Brandfather: the man who invented branding. — 2017. —
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Brand names born out of Murphy's efforts during this time include:
41:, that is, measuring the accounting value of a company's brands as
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campaign, sales had increased to 150,000 cases by 2003.
85:, a chain of home improvement stores and garden centres
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Brand
Valuation – Establishing a true and fair view
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Brand
Valuation – Establishing a true and fair view
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272:"How marketers should use brand valuation"
318:Salinas, Gabriella; Ambler, Tim (2009).
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465:"Bass seeks full house in Gala opening"
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223:John Murphy. Brand Strategy. — 1990. —
482:Harrington, John (17 September 2003).
16:British branding consultant, born 1946
412:. Hutchinson Business Books, London.
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143:Murphy also led the acquisition from
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547:"Peer reveals 'cello scrotum' hoax"
463:Ashworth, Jon (23 September 1991).
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444:from the original on 13 June 2022
430:Mackwood, Neil (22 August 1997).
471:. London – via NewsBank.
49:Interbrand and brand valuation
1:
510:Plymouth Gin – The Adventurer
301:"John Murphy honorary degree"
136:, a small artisan brewery in
120:Suffolk beer and Plymouth gin
536:; Retrieved 6 September 2021
521:; Retrieved 6 September 2021
372:; Retrieved 6 September 2021
408:Murphy, John (ed.) (1989).
324:Journal of Brand Management
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433:"Marketing: The name game"
97:, a pharmaceutical company
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103:, a sport utility vehicle
33:) is a British marketing
276:www.marketingsociety.com
115:, a chain of bingo clubs
91:, an antidepressant drug
517:22 October 2011 at the
278:. The Marketing Society
192:British Medical Journal
589:British businesspeople
488:The Morning Advertiser
604:Spouses of life peers
200:) published in 1974.
190:" condition that the
109:, a low-alcohol lager
594:Branding consultants
27:John Matthew Murphy
390:. Encyclopedia.com
336:10.1057/bm.2009.14
307:on 19 August 2014.
553:. 28 January 2009
172:Brunel University
155:in Britain and a
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178:"Cello scrotum"
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157:prohibition era
138:Bungay, Suffolk
126:English brewers
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39:brand valuation
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204:Publications
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149:Plymouth Gin
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79:, a biscuit
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29:(born 1944,
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579:1944 births
532:In Business
368:In Business
349:7 September
282:7 September
186:) about a "
134:St. Peter's
21:John Murphy
573:Categories
440:. London.
257:References
229:0130841617
113:Gala Bingo
35:consultant
490:. Crawley
469:The Times
344:167333325
101:Discovery
557:16 March
551:BBC News
515:Archived
442:Archived
153:pink gin
83:Homebase
56:New York
197:The BMJ
147:of the
107:Kaliber
77:HobNobs
67:Omnicom
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167:Honors
95:Zeneca
89:Prozac
43:assets
340:S2CID
194:(now
31:Essex
559:2017
496:2021
450:2021
414:ISBN
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351:2021
284:2021
246:ISBN
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214:ISBN
130:pubs
332:doi
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