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A certain number of
Sprachregelungen are adopted by most mid-sized to large companies in Germany, to avoid confusing and seemingly contradictory messages being given out, and to enhance the outward appearance of unity, but also to avoid negative-sounding statements about the company by replacing them
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term meaning "speech code". It refers to a formal or informal agreement, or order, that certain things should be expressed in specific ways in official communications by an organization or by a political entity. It can also cover such concepts as agreed "lines-to-take",
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the
Sprachregelung required the two parts of the city be referred to as Berlin (West) and Berlin (East), implying that a single city had been occupied and divided. On the other hand, the GDR adopted the Sprachregelung that
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was always to be written and pronounced as the single word "Westberlin". This was supposed to avoid recognition of the continuing allied occupation of the whole city of Berlin, and to imply
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as a separate state, and so one
Sprachregelung adopted over time was that the latter was only to be referred to in quotation marks: even the abbreviated form DDR always appeared as "DDR".
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period was especially rich in these conventions, especially in the way the two
Germanys referred to themselves and each other. For example, during the immediate post-war decades the
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sent emissaries to contact the
Western Allies in Sweden and Switzerland, aiming to negotiate a separate peace; they carried with them a list of
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The term is most commonly used in connection with media and politics when it comes to disputed or sensitive subjects. The
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was never to be referred to as such, but always as "Berlin, capital of the GDR", whereas
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German term for prescribed form of official communication
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99:December 2009
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