Knowledge (XXG)

Web-based experiments

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about the internal validity of web-based experiments. These methods control for differences in response times, address issues of selective attrition, concentration, and distraction, minimize subject concern about compensation, improve subject confidence that they have a real human partner in the experiment, and ensure that subjects have an appropriate understanding of the instructions and the decision problems in the experiment.
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Experimental protocols have been suggested to prevent or control difficulties associated with web-based experimentation. Methods like sequential subject matching, background timing and mouse use tracking, and instantaneous compensation through PayPal have the potential to address many of the concerns
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As more experiments have been conducted in economics, questions about appropriate methodology and study organization has been raised. Jerome Hergueux and Nicolas Jacquemet developed an "online laboratory" to compare social preferences and risk aversion online and in person. They administered a risk
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Scholars have also formulated techniques to decrease or account for drop-outs, including the high-hurdle technique (motivationally adverse information is clustered at the beginning of the study), the seriousness check (requesting participant's probability estimate that they'll complete the study),
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Studies have been conducted to test the internal validity of web-based experiments, comparing across experimental conditions (online and offline) and successfully replicating findings. For example, Schoeffler et al. (2013) compared laboratory- and web-based results (62 and 1,168 subjects) of an
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are effective in educating jurors about unreliable expert evidence. Rather than sensitizing jurors to flaws in the other expert's testimony, the researchers found that jurors became more skeptical of all expert testimony. In her experiment, this led to more guilty verdicts. Levett and Kovera's
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and generalizability for the study. For instance, in web-based experiments there is less reliance on data gathered from populations of Western undergraduate students who are often used as the default research subjects in social science disciplines. Because participants remain in their homes or
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An online field experiment conducted on 61 million Facebook users tested whether receiving information about voting, polling places, and the voting behavior of one's friends led individuals to seek out political information, influenced political self-expression, and changed real-world voting
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Salganik, Dodds, and Watts conducted an experiment to measure social influence, specifically in the popularity rating of songs. Their use of the Internet allowed them to collect over 14,000 participants and examine the relationship between individual and collective behavior.
322:, including studies of online communities and social networks, have used natural and field experiments to understand the effects of informal rewards in peer production on Knowledge (XXG), as well as the impact of early recognition and support on future successes on 240:
A wide range of psychology experiments are conducted on the web. The Web Experiment List provides a way to recruit participants and archives past experiments (over 700 and growing). A good resource for designing a web experiment is the free
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auditory experiment and found no significant differences. A paired experiment in behavioral economics split into online and traditional lab environments produced substantively similar results. Uncompensated and unsupervised subjects on
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Reips, U.-D. & Krantz, J. H. (2010). Conducting true experiments on the Web. In S. Gosling & J. Johnson, Advanced Internet Methods in the Behavioral Sciences (pp. 193-216). Washington, DC: American Psychological
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Reips, U.-D. (2007). The methodology of Internet-based experiments. In A. Joinson, K. McKenna, T. Postmes, & U.-D. Reips (Eds.), The Oxford Handbook of Internet Psychology (pp. 373-390). Oxford: Oxford University
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aversion assessment, Public good game, a Trust game, a Dictator game, and an Ultimatum game to groups both online and in a lab as a way of assessing the internal validity of web-based experimentation in economics.
166:. Online natural and field experiments may also face challenges generalizing findings beyond the online context in which they were conducted. Some potential difficulties faced by web-based experiments include: 245:
tool, which "dynamically creates the customized Web pages needed for the experimental procedure" and is remarkably easy to use. Web experiments have been used to validate results from laboratory research and
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Shorter decision times of online participants triggering instinctive and emotional reasoning processes rather than cognitive and rational ones, which could cause subjects to make more pro-social decisions on
78:. This form of experimental setup has become increasingly popular because researchers can cheaply collect large amounts of data from a wider range of locations and people. A web-based experiment is a type of 288:
are currently conducting a number of studies online to explore sound perception. Sound experiments over the web are particularly difficult due to lack of control over sound reproduction equipment.
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using web experiments is rising. For example, a number of psychology and law researchers have used the web to collect data. Lora Levett and Margaret Bull Kovera examined whether opposing
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and to conduct new experiments that are only feasible if done online. Further, the materials created for web experiments can be used in a traditional laboratory setting if later desired.
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Natural experiments, conducted after a large-scale event which was prohibitively difficult or impossible to control, collect as many variables as possible then draw correlations.
1376: 82:. Web based experiments have become significantly more widespread since the COVID-19 pandemic, as researchers have been unable to conduct lab-based experiments. 334:, and Knowledge (XXG). Another experiment looked at the effect on edit rates of introducing a program of intelligent task assignment on Knowledge (XXG). 919:
Reips, U.-D. (1996, October). Experimenting on the World WideWeb. Paper presented at the 1996 Society for Computers in Psychology conference, Chicago.
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of a trial, which participants then read before making their decision. This type of stimulus has been criticized by some researchers as lacking
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Hoffman, M., & Morgan, J. (2011). Who’s Naughty? Who’s Nice? Social Preferences in Online Industries. UC Berkeley Working Paper.
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Field experiments, observed in a natural setting where less controls can be applied, have the advantage of better external validity.
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Variance in the data due to network connection speed and reliability, browser and computer types, screen size and resolution, etc.
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Experiments are an integral part of research, however, their integration with the Internet has been gradual. There are three main
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and the warm-up phase (placing consent forms or other pre-study materials first to winnow the samples before the study begins).
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Zhu, Haiyi; Zhang, Amy; He, Jiping; Kraut, Robert E.; Kittur, Aniket (2013-01-01). "Effects of peer feedback on contribution".
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Levett; Kovera (2008). "The Effectiveness of Opposing Expert Witnesses for Educating Jurors about Unreliable Expert Evidence".
610:; Dodds, P. S.; Watts, D. J. (2006). "Experimental Study of Inequality and Unpredictability in an Artificial Cultural Market". 943: 269:β€”that is, it does not closely approximate a real-life trial. Many recommend the use of video where possible. Researchers at 62:
are probably the disciplines that have used these experiments most widely, although a range of other disciplines including
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Subjects selectively dropping out of the experiment, especially if drop-out is correlated with the independent variable(s)
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Controlled experiments, done in a laboratory setting, attempt to control for all variables then test for a single effect.
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Shavit, T.; Sonsino, D.; Benzion, U. (2001). "A comparative study of lotteries-evaluation in class and on the Web".
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through which to target larger and more diverse samples with reduced administrative and financial costs" or "a
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Bond, R. M.; Fariss, C. J.; Jones, J. J.; Kramer, A. D. I.; Marlow, C.; Settle, J. E.; Fowler, J. H. (2012).
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offices while participating in the experiment, scholars have also argued that such experiments have greater
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also use web-based experiments. Within psychology most web-based experiments are conducted in the areas of
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Significant distractions occurring during the course of the experiment unbeknownst to the researchers
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Proceedings of the 18th ACM Conference on Computer Supported Cooperative Work & Social Computing
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Eckel, C. C.; Wilson, R. K. (2006). "Internet cautions: Experimental games with Internet partners".
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Subject concerns about compensation at the end of the experiment or anonymity of payment processing
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Web-based experiments are significantly less expensive, potentially allowing the researcher to:
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Web-based experiments have particular salience in studies of how online communities operate.
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The non-representative nature of the mostly English-speaking computer users who participate
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Kahneman, D. (2003). "Maps of bounded rationality: Psychology for behavioral economics".
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have been shown to replicate previous in-lab study results with comparable data quality.
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Experimental instructions ignored or read too carelessly, leading to lower quality data
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Cosley, Dan; Frankowski, Dan; Terveen, Loren; Riedl, John (2007-01-01). "SuggestBot".
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Rijt, Arnout van de; Kang, Soong Moon; Restivo, Michael; Patil, Akshay (2014-05-13).
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Subjects taking the experiment less seriously and behaving with less risk-aversion
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Proceedings of the 12th international conference on Intelligent user interfaces
836: 666:"A 61-million-person experiment in social influence and political mobilization" 515: 441: 1455: 1107:"Internet sound experiments | psychoacoustic tests University of Salford" 1063: 898: 741: 381: 327: 155: 91: 55: 39: 1263: 1155: 450: 170:
Difficulty verifying the identity of subjects participating in the experiment
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Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
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Subjects not believing that they are interacting with real human partners
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Reinecke, Katharina; Gajos, Krzysztof Z. (2015-01-01). "LabintheWild".
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Reach more diverse samples, as well as rare or specific sub-populations
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experiments are just as affected by these problems, if not more so.
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In the face of these criticisms, some researchers have argued that
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The adaption of each type of experiment online faces some hurdles.
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Recruit larger subject pools that provide higher statistical power
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These benefits have the potential to translate into greater
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Kramer, A. D. I.; Guillory, J. E.; Hancock, J. T. (2014).
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Conduct cross-cultural social experiments in real time
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Restivo, Michael; Rijt, Arnout van de (2012-03-29).
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New Scientist. 16 March 2007. 1351:through audio web experiments. 860:Journal of Economic Psychology 751:11858/00-001M-0000-0013-26A1-6 1: 872:10.1016/S0167-4870(01)00048-4 809:10.1016/s0167-2681(01)00195-0 730:Behavioral and Brain Sciences 1147:10.1371/journal.pone.0034358 825:The American Economic Review 495:Reips, Ulf-Dietrich (2002). 429:Trends in Cognitive Sciences 123:Run experiments more quickly 1400:Online qualitative research 273:are currently conducting a 42:that is conducted over the 1515: 964:Schoeffler et al. (2013). 837:10.1257/000282803322655392 516:10.1026/1618-3169.49.4.243 442:10.1016/j.tics.2020.05.003 254:Interdisciplinary research 146:Criticisms and limitations 1449: 1409:Specific research methods 1064:10.1007/s10979-007-9113-9 899:10.1007/s10683-006-4307-4 742:10.1017/s0140525x0999152x 382:10.1007/s10683-014-9400-5 92:categories of experiments 36:Internet-based experiment 305:Use in political science 261:research used a written 1494:Online research methods 1441:Online content analysis 1386:Online research methods 1339:The Web Experiment List 1305:10.1145/1216295.1216309 1255:10.1073/pnas.1316836111 1197:10.1145/2470654.2481311 987:10.1145/2675133.2675246 632:10.1126/science.1121066 572:10.1073/pnas.1320040111 504:Experimental Psychology 314:Use in internet studies 1499:Psychology experiments 1052:Law and Human Behavior 887:Experimental Economics 370:Experimental Economics 80:online research method 1436:Web-based experiments 1431:Online questionnaires 1094:Virginia vs. McNamara 286:University of Salford 281:of a criminal trial. 152:experimental controls 72:cognitive psychology 32:web-based experiment 1473:Internet portal 1246:2014PNAS..111.6934V 1138:2012PLoSO...734358R 944:"A Web of research" 690:10.1038/nature11421 682:2012Natur.489..295B 624:2006Sci...311..854S 563:2014PNAS..111.8788K 271:New York University 267:ecological validity 140:ecological validity 18:Web experiment list 1461:Society portal 1426:Online ethnography 1416:Online focus group 1037:"WEXTOR Webserver" 275:psychology and law 1481: 1480: 1349:public engagement 1240:(19): 6934–6939. 676:(7415): 295–298. 618:(5762): 854–856. 557:(24): 8788–8790. 236:Use in psychology 164:internal validity 135:external validity 76:social psychology 64:political science 16:(Redirected from 1506: 1471: 1470: 1459: 1458: 1421:Online interview 1379: 1372: 1365: 1356: 1327: 1326: 1292: 1286: 1285: 1275: 1257: 1225: 1219: 1218: 1184: 1178: 1177: 1167: 1149: 1117: 1111: 1110: 1103: 1097: 1090: 1084: 1083: 1047: 1041: 1040: 1033: 1027: 1026: 1015: 1009: 1008: 974: 968: 962: 956: 955: 950:. 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Index

Web experiment list
experiment
Internet
Psychology
Internet studies
political science
economics
cognitive psychology
social psychology
online research method
categories of experiments
external validity
ecological validity
experimental controls
laboratory
reliability
internal validity
brick-and-mortar
LabintheWild
Wextor
field research
Interdisciplinary research
expert witnesses
transcript
ecological validity
New York University
psychology and law
video
University of Salford
Internet studies

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