1140:
1115:
36:
204:
The vendor, on the other hand, benefits from receiving early revenues, and also from a lighthouse customer's endorsement and assistance in further developing the product and its go-to-market mechanisms. Acquiring lighthouse customers is a common step in new product development and implementation. The
174:
Typically, early adopters are customers who, in addition to using the vendor's product or technology, also provide considerable and candid feedback to help the vendor refine its future product releases, as well as the associated means of distribution, service, and support. Early adoption could also
200:
In exchange for being an early adopter, and thus being exposed to the problems, risks, and annoyances common to early-stage product testing and deployment, the "lighthouse customer" is sometimes given especially attentive vendor assistance and support, even to the point of having personnel at the
179:
208:
Early adoption does come with pitfalls: early versions of products may be buggy and/or prone to malfunction. Furthermore, more efficient, and sometimes less expensive, versions of the product usually appear a few months after the initial release
201:
customer's work site to assist with implementation. The customer is sometimes given preferential pricing, terms, and conditions, although new technology is often very expensive, so the early adopter still often pays quite a lot.
193:. The customer receives early (and sometimes unique, or at least uniquely early) access to an advantageous new product or technology. In return, the customer may also serve as a kind of
342:
1148:
1158:
1153:
335:
475:
1206:
1143:
328:
836:
550:
1100:
545:
538:
521:
400:
390:
372:
119:
772:
881:
291:
351:
57:
53:
100:
1216:
1211:
1186:
242:
183:
72:
1196:
1068:
898:
826:
526:
455:
279:
79:
876:
46:
1126:
1083:
1078:
1053:
968:
958:
953:
513:
963:
866:
460:
227:
162:
86:
983:
811:
762:
993:
978:
938:
710:
533:
194:
68:
213:). The trend of new technology costing more at release is often referred to as the "early adopter tax".
1090:
1058:
1033:
918:
871:
767:
745:
735:
720:
660:
647:
620:
485:
450:
407:
1005:
948:
851:
831:
789:
705:
700:
675:
600:
367:
237:
1191:
998:
988:
846:
816:
740:
725:
685:
680:
605:
490:
1114:
205:
real-world focus that this type of relationship can bring to a vendor can be extremely valuable.
1181:
1043:
913:
715:
615:
610:
395:
149:
1201:
1131:
1095:
730:
665:
635:
157:
1048:
1023:
923:
784:
779:
560:
93:
1063:
908:
886:
655:
570:
555:
304:
17:
1121:
1073:
1028:
821:
757:
670:
630:
470:
430:
262:
178:
1175:
933:
903:
642:
590:
585:
495:
893:
752:
690:
425:
210:
320:
294:, C|Net, October 3, 2007 (page saved by the Internet Archive on October 26, 2012)
928:
625:
595:
580:
445:
440:
232:
35:
861:
856:
801:
465:
435:
417:
282:, AOL Money & Finance (page saved by the Internet Archive, April 12, 2008)
153:
1038:
505:
480:
359:
222:
309:
141:
382:
190:
175:
be referred to as a form of testing in the early stages of a project.
145:
1015:
324:
29:
1014:
800:
569:
504:
416:
381:
358:
60:. Unsourced material may be challenged and removed.
27:
Early customer of a company, product, or technology
292:Making sense of the million-dollar iPhone lawsuit
336:
8:
269:. Free Press of Glencoe, Macmillan Company.
343:
329:
321:
120:Learn how and when to remove this message
177:
254:
7:
280:"Top 5ive Gadgets You Shouldn't Buy"
58:adding citations to reliable sources
837:Digital media use and mental health
551:Sociology of the history of science
25:
546:Sociology of scientific ignorance
391:History and philosophy of science
373:Economics of scientific knowledge
1139:
1138:
1113:
34:
182:Early adopters as shown in the
45:needs additional citations for
1207:Science and technology studies
352:Science and technology studies
1:
243:Technology adoption lifecycle
899:Normalization process theory
456:Philosophy of social science
305:"The Early Adopter's Gamble"
156:. The term originates from
1233:
522:construction of technology
1109:
1054:Politicization of science
18:Early adopter (marketing)
461:Philosophy of technology
267:Diffusion of Innovations
228:Eating your own dog food
163:Diffusion of Innovations
534:Sociology of knowledge
186:
1101:Transition management
1091:Technology assessment
1059:Regulation of science
1034:Evidence-based policy
919:Sociotechnical system
768:Traditional knowledge
648:Psychology of science
621:Mapping controversies
527:shaping of technology
486:Social constructivism
451:Philosophy of science
408:History of technology
181:
1217:Technological change
1212:Sociology of culture
1187:Innovation economics
1006:Women in engineering
852:Financial technology
832:Digital anthropology
601:Criticism of science
514:Actor–network theory
476:Religion and science
368:Economics of science
238:Participatory design
189:The relationship is
54:improve this article
1197:Product development
847:Engineering studies
817:Cyborg anthropology
606:Demarcation problem
491:Social epistemology
138:lighthouse customer
1127:History of science
1044:Funding of science
914:Skunkworks project
611:Double hermeneutic
396:History of science
263:Rogers, Everett M.
187:
184:Rogers' bell curve
1169:
1168:
1096:Technology policy
827:Dematerialization
636:black swan events
158:Everett M. Rogers
130:
129:
122:
104:
16:(Redirected from
1224:
1142:
1141:
1117:
1069:Right to science
1049:Horizon scanning
1024:Academic freedom
924:Technical change
785:Women in science
780:Unity of science
561:Strong programme
345:
338:
331:
322:
315:
314:
301:
295:
289:
283:
277:
271:
270:
259:
125:
118:
114:
111:
105:
103:
62:
38:
30:
21:
1232:
1231:
1227:
1226:
1225:
1223:
1222:
1221:
1172:
1171:
1170:
1165:
1105:
1064:Research ethics
1010:
909:Reverse salient
803:
796:
572:
565:
556:Sociotechnology
500:
412:
377:
354:
349:
319:
318:
303:
302:
298:
290:
286:
278:
274:
261:
260:
256:
251:
219:
172:
126:
115:
109:
106:
69:"Early adopter"
63:
61:
51:
39:
28:
23:
22:
15:
12:
11:
5:
1230:
1228:
1220:
1219:
1214:
1209:
1204:
1199:
1194:
1189:
1184:
1174:
1173:
1167:
1166:
1164:
1163:
1162:
1161:
1156:
1151:
1136:
1135:
1134:
1129:
1124:
1110:
1107:
1106:
1104:
1103:
1098:
1093:
1088:
1087:
1086:
1081:
1074:Science policy
1071:
1066:
1061:
1056:
1051:
1046:
1041:
1036:
1031:
1029:Digital divide
1026:
1020:
1018:
1012:
1011:
1009:
1008:
1003:
1002:
1001:
996:
991:
986:
981:
973:
972:
971:
966:
961:
956:
951:
945:Technological
943:
942:
941:
931:
926:
921:
916:
911:
906:
901:
896:
891:
890:
889:
884:
879:
874:
869:
859:
854:
849:
844:
839:
834:
829:
824:
822:Design studies
819:
814:
808:
806:
798:
797:
795:
794:
793:
792:
782:
777:
776:
775:
765:
760:
758:Scientometrics
755:
750:
749:
748:
743:
738:
733:
728:
723:
718:
713:
708:
703:
695:
694:
693:
688:
683:
678:
673:
668:
663:
658:
650:
645:
640:
639:
638:
631:Paradigm shift
628:
623:
618:
613:
608:
603:
598:
593:
588:
583:
577:
575:
567:
566:
564:
563:
558:
553:
548:
543:
542:
541:
531:
530:
529:
524:
516:
510:
508:
502:
501:
499:
498:
493:
488:
483:
478:
473:
471:Postpositivism
468:
463:
458:
453:
448:
443:
438:
433:
431:Antipositivism
428:
422:
420:
414:
413:
411:
410:
405:
404:
403:
401:and technology
393:
387:
385:
379:
378:
376:
375:
370:
364:
362:
356:
355:
350:
348:
347:
340:
333:
325:
317:
316:
296:
284:
272:
253:
252:
250:
247:
246:
245:
240:
235:
230:
225:
218:
215:
171:
168:
128:
127:
42:
40:
33:
26:
24:
14:
13:
10:
9:
6:
4:
3:
2:
1229:
1218:
1215:
1213:
1210:
1208:
1205:
1203:
1200:
1198:
1195:
1193:
1190:
1188:
1185:
1183:
1180:
1179:
1177:
1160:
1157:
1155:
1152:
1150:
1147:
1146:
1145:
1137:
1133:
1130:
1128:
1125:
1123:
1120:
1119:
1116:
1112:
1111:
1108:
1102:
1099:
1097:
1094:
1092:
1089:
1085:
1082:
1080:
1077:
1076:
1075:
1072:
1070:
1067:
1065:
1062:
1060:
1057:
1055:
1052:
1050:
1047:
1045:
1042:
1040:
1037:
1035:
1032:
1030:
1027:
1025:
1022:
1021:
1019:
1017:
1013:
1007:
1004:
1000:
997:
995:
992:
990:
987:
985:
982:
980:
977:
976:
974:
970:
967:
965:
962:
960:
957:
955:
952:
950:
947:
946:
944:
940:
937:
936:
935:
934:Technoscience
932:
930:
927:
925:
922:
920:
917:
915:
912:
910:
907:
905:
904:Media studies
902:
900:
897:
895:
892:
888:
885:
883:
880:
878:
875:
873:
870:
868:
865:
864:
863:
860:
858:
855:
853:
850:
848:
845:
843:
842:Early adopter
840:
838:
835:
833:
830:
828:
825:
823:
820:
818:
815:
813:
812:Co-production
810:
809:
807:
805:
799:
791:
788:
787:
786:
783:
781:
778:
774:
771:
770:
769:
766:
764:
761:
759:
756:
754:
751:
747:
744:
742:
739:
737:
734:
732:
729:
727:
724:
722:
719:
717:
714:
712:
709:
707:
704:
702:
699:
698:
696:
692:
689:
687:
684:
682:
679:
677:
674:
672:
669:
667:
664:
662:
661:communication
659:
657:
654:
653:
651:
649:
646:
644:
643:Pseudoscience
641:
637:
634:
633:
632:
629:
627:
624:
622:
619:
617:
614:
612:
609:
607:
604:
602:
599:
597:
594:
592:
591:Boundary-work
589:
587:
586:Bibliometrics
584:
582:
579:
578:
576:
574:
568:
562:
559:
557:
554:
552:
549:
547:
544:
540:
537:
536:
535:
532:
528:
525:
523:
520:
519:
517:
515:
512:
511:
509:
507:
503:
497:
496:Transhumanism
494:
492:
489:
487:
484:
482:
479:
477:
474:
472:
469:
467:
464:
462:
459:
457:
454:
452:
449:
447:
444:
442:
439:
437:
434:
432:
429:
427:
424:
423:
421:
419:
415:
409:
406:
402:
399:
398:
397:
394:
392:
389:
388:
386:
384:
380:
374:
371:
369:
366:
365:
363:
361:
357:
353:
346:
341:
339:
334:
332:
327:
326:
323:
312:
311:
306:
300:
297:
293:
288:
285:
281:
276:
273:
268:
264:
258:
255:
248:
244:
241:
239:
236:
234:
231:
229:
226:
224:
221:
220:
216:
214:
212:
206:
202:
198:
196:
192:
185:
180:
176:
169:
167:
165:
164:
159:
155:
151:
147:
143:
139:
135:
134:early adopter
124:
121:
113:
102:
99:
95:
92:
88:
85:
81:
78:
74:
71: –
70:
66:
65:Find sources:
59:
55:
49:
48:
43:This article
41:
37:
32:
31:
19:
1149:Associations
984:criticism of
894:Leapfrogging
877:linear model
841:
763:Team science
753:Scientocracy
676:Neo-colonial
426:Anthropocene
308:
299:
287:
275:
266:
257:
211:Apple iPhone
207:
203:
199:
188:
173:
161:
140:is an early
137:
133:
131:
116:
107:
97:
90:
83:
76:
64:
52:Please help
47:verification
44:
994:theories of
979:and society
975:Technology
969:transitions
959:determinism
954:convergence
929:Technocracy
711:controversy
697:Scientific
681:post-normal
626:Metascience
596:Consilience
581:Antiscience
446:Neo-Luddism
441:Fuzzy logic
233:Focus group
191:synergistic
144:of a given
1192:Innovation
1176:Categories
1132:Technology
1084:science of
1079:history of
964:revolution
872:disruptive
862:Innovation
857:Hype cycle
802:Technology
773:ecological
746:skepticism
736:misconduct
721:enterprise
539:scientific
466:Positivism
436:Empiricism
418:Philosophy
249:References
195:guinea pig
154:technology
80:newspapers
1182:Diffusion
1039:Factor 10
867:diffusion
706:consensus
701:community
666:education
506:Sociology
481:Scientism
360:Economics
223:Beta test
1202:Memetics
1159:Scholars
1154:Journals
1144:Category
1118:Portals
999:transfer
989:dynamics
939:feminist
741:priority
726:literacy
686:rhetoric
652:Science
616:Logology
310:CBS News
265:(1962).
217:See also
166:(1962).
142:customer
110:May 2024
1122:Science
804:studies
716:dissent
656:citizen
573:studies
571:Science
518:Social
383:History
170:History
150:product
146:company
94:scholar
1016:Policy
949:change
882:system
731:method
671:normal
96:
89:
82:
75:
67:
152:, or
101:JSTOR
87:books
887:user
790:STEM
691:wars
73:news
136:or
132:An
56:by
1178::
307:.
197:.
160:'
148:,
344:e
337:t
330:v
313:.
209:(
123:)
117:(
112:)
108:(
98:·
91:·
84:·
77:·
50:.
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
