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176:. He describes the public system as consisting of "government – federal, state, and local, political parties, pressure groups, non-profit organizations, public relations personnel, and the channels of communication, manned by reporters, editors, and gatekeepers". He noted that since citizens depend on this system, practitioners have a
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235:. For his part, Cutlip noted that "only through the expertise of public relations can causes, industries, individuals and institutions make their voices heard in the public forum where thousands of shrill, competing voices daily recreate the
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and thus prove valuable. More generally, public relations practitioners enrich public dialogue and consolidate the frayed threads of discord. Cutlip conceded that practice may contribute to congestion and corrosion of communication channels.
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As practitioners of the craft, Cutlip listed "propagandist, press agent, public information officer, public relations or public affairs official, political campaign specialist, lobbyist". The occupations operate under conditions of
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93:"From 1947 through 1974 at Wisconsin it was my privilege to guide some 135 U.S. military officers, mostly U.S. Army, through their graduate programs — a program initiated by then
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242:"The impact of public relations counselling can be seen ... in the more socially responsible business leadership that emerged in the wake of the Depression and the New Deal."
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challenged Cutlip to defend devious tactics of public relations practitioners. They saw public relations for its corrosive effect of undermining public trust and leading to
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Cutlip was born in
Buckhannon, West Virginia, the son of Okey Scott Cutlip and Janet Munson. He was raised by his uncle George Carper Reger. Cutlip started in
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He joined the faculty of the
University of Wisconsin in 1946, teaching news editing and introducing the study of public relations. As Cutlip later explained,
164:"Public relations strategies and tactics are increasingly used as weapons of power in our no-holds-barred political, economic, and cause competition in the
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In 1994 and 1995 Cutlip published two histories of public relations that develop the practices through the stories of professional operators.
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In recognition of his contributions to journalism education, he was elected a member of the
Wisconsin Newspaper Association Hall of Fame.
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Cutlip expressed the opinion that public relations is a "vital cog in the nation’s information system" in the prologue to his book
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The Scott Cutlip
Scholarship is awarded to students at the University of Wisconsin–Madison with an interest in public relations.
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of a client firm of necessities when contending with negative public opinion. For instance, advice may avoid a loss of
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in 1935, he worked for the West
Virginia Newspaper Publishing Company for three years. In 1939 he obtained a
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on May 21, 1947. Erna Cutlip died in 1997. Scott was diagnosed with cancer several months before his death.
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Glen M. Broom and Bey-Ling Sha (2012). Cutlip & Center's
Effective Public Relations 11th ed. Pearson.
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from the
Department of the Army and in 2003 was inducted into the U.S. Army Public Affairs Hall of Fame.
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presented him with a special award to commemorate the 25th anniversary of the
Association.
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In 1972 Cutlip was recognized with the first
Outstanding Educator Award presented by the
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Cutlip's contributions to public relations are commemorated in a special 1991 issue of
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Hallahan, K. (2013). "Public
Relations Education, History of". In R. L. Heath (Ed.),
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University of Wisconsin–Madison School of Journalism & Mass Communication alumni
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marketplace, and thus deserve more scholarly scrutiny than they have had."
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on public relations (updated in 1965), and in 1965 he authored a book on
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Fundraising in the United States, its role in America's philanthropy
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was reissued in the 11th edition in 2012. In 1957 Cutlip produced a
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he continued to study journalism and political science, earning a
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re-affirming the free speech context of practitioners in 1961.
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Association for Education in Journalism and Mass Communication
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In 1990 Cutlip was admitted to the College of Fellows of the
204:, it is the informed votes of citizens that rights a listing
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Hallahan, K. (2013). Scott M. Cutlip. In R. L. Heath (Ed.),
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Public Relations History: from the 17th to the 20th Century
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Henry W. Grady College of Journalism and Mass Communication
86:, where he served with the Fifth Air Force from Australia.
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At best, a public relations counselor may inform a CEO or
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United States Army Air Forces personnel of World War II
574:. University of Wisconsin-Madison School of Journalism.
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In 1987 he was nominated to the Hall of Fame of the
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while they skilfully advocate on behalf of clients.
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International Association of Business Communicators
134:from 1976 to 1983, Cutlip served as dean of the
366:The Unseen Power: Public Relations: A History
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604:at the Wisconsin Historical Society Archives
588:, vol. 17, no. 4 (Winter 1991), pp. 331-433.
109:In 1952 he co-wrote the first edition of
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474:Encyclopedia of Public Relations, vol. 1
413:Encyclopedia of Public Relations, vol. 2
633:University of Wisconsin–Madison faculty
476:. 2nd ed.pp.243-444. SAGE Publications.
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105:, an eminent public relations pioneer."
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673:Military personnel from West Virginia
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572:Thank You to Our Generous Supporters
270:Commander's Award for Public Service
284:Public Relations Society of America
263:Public Relations Society of America
146:Public Relations Society of America
562:. Wisconsin Newspaper Association.
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602:Scott M. Cutlip papers, 1940-1996
301:Cutlip married Erna K. Flader of
250:In 1971 Cutlip was presented the
160:Cutlip issued the call to study:
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653:American public relations people
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628:Writers from Madison, Wisconsin
547:"| the United States Army"
495:"UW Badger Insider Class Story"
658:Historians of public relations
386:, Lawrence Erlbaum Associates
256:West Virginia Wesleyan College
156:Philosophy of public relations
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643:University of Georgia faculty
443:. August 24, 2000. p. 12
359:University of Wisconsin Press
355:Public Relations Bibliography
329:1952: (with Allen H. Center)
84:United States Army Air Forces
370:Lawrence Erlbaum Associates
144:Cutlip was a member of the
115:with Allen H. Center. This
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683:Writers from West Virginia
668:Syracuse University alumni
663:Public relations theorists
332:Effective Public Relations
112:Effective Public Relations
357:, second edition, 305 p,
101:on the recommendation of
82:. In 1942 he entered the
52:Morgantown, West Virginia
24:Buckhannon, West Virginia
527:by University of Georgia
348:Rutgers University Press
268:In 1984 he received the
585:Public Relations Review
441:Wisconsin State Journal
318:Public Relations Review
80:University of Wisconsin
339:(8th edition in 2000).
223:University colleagues
127:in the United States.
536:Cutlip 1994 xii, xiii
437:"Scott Munson Cutlip"
178:social responsibility
132:University of Georgia
26:– August 18, 2000 in
303:Wauwatosa, Wisconsin
212:. Cutlip also cited
99:Dwight D. Eisenhower
218:U. S. Supreme Court
95:Army Chief of Staff
68:Syracuse University
50:in 1933. Moving to
30:) was a pioneer in
20:Scott Munson Cutlip
185:board of directors
72:Madison, Wisconsin
28:Madison, Wisconsin
22:(July 15, 1915 in
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64:political science
56:bachelor's degree
48:Buckhannon Record
16:American academic
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623:2000 deaths
618:1915 births
447:February 2,
229:Merle Curti
198:free speech
125:fundraising
34:education.
612:Categories
399:References
214:Hugo Black
60:journalism
44:newspapers
346:, 553 p,
279:Society.
202:democracy
78:from the
46:with the
38:Biography
525:Obituary
233:cynicism
148:and the
117:textbook
97:General
216:of the
200:. In a
130:At the
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364:1994:
353:1965:
342:1965:
309:Legacy
246:Awards
210:Milton
324:Works
66:from
507:ISBN
449:2020
388:ISBN
373:ISBN
227:and
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